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Deirdre Lester

Chief Revenue Officer at Barstool Sports

Chief Revenue Officer at Barstool Sports

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
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Deirdre Lester Biography

Deirdre Lester is the Chief Revenue Officer at Barstool Sports. Lester is a trusted sales and marketing executive with 20 years of experience in media sales, sponsorship marketing and sales management in the interactive space. Having worked at both Fortune 500 sales organizations and highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.

Lester joined Barstool Sports as CRO in 2018 to overhaul the Sales and Marketing Organization and drive revenue growth for the business. With a focus on scaling revenue through advertising, partnerships and licensing, she has expanded the team from New York to Chicago and Los Angeles. Since then, Barstool Sports has established partnerships with several blue-chip companies such as Square Inc., E&J Gallo, AB InBev, Phillips Norelco, MGM, FanDuel, Kraft Heinz, NASCAR and also has over 250 direct advertising partners across its properties. Under her leadership, the partnerships model has developed beyond advertising to include branded content, sponsorships, experiential and direct to consumer product collaborations.

Through top-notch sales training at CNET & ESPN as well as years of hands-on managerial experience at Rivals.com, Y! Sports and MLBAM, she maintains well-honed strategic selling and negotiating skills and direct dialogue with executives and senior officers at Fortune 500 companies, top advertising agencies and leading professional sports teams and sports media outlets. She demonstrates dedication to revenue growth, team development and establishing everlasting partnerships through a consultative approach. The interactive media industry has always been a passion for Lester, and the cross-section of digital sports media has been her area of specialization.

Deirdre Lester Videos

  • High Risk, High Reward (feat. Deirdre Lester, CRO of Barstool Sports)
  • The Barstool Fund & Revenue Generation In Sports Media with Deirdre Lester
  • Shot Callers: Deirdre Lester, CRO, Barstool Sports

FAQs on booking Deirdre Lester

  • How do I book Deirdre Lester to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Deirdre Lester for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Deirdre Lester, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Deirdre Lester or any other speaker of your choice.
  • What are the speaker fees for Deirdre Lester

    Speaking fees for Deirdre Lester, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Deirdre Lester are for live events and for virtual events. For the most current speaking fee to hire Deirdre Lester, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Deirdre Lester speak about?

    Deirdre Lester is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Entertainment, Finance, Leadership Speakers, Media, Sales, Sales, Marketing and Branding, Social Media, Speakers by Industry, Strategic Planning.
  • Where does Deirdre Lester travel from?

    Deirdre Lester generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Deirdre Lester’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Deirdre Lester for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Deirdre Lester for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Deirdre Lester or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Deirdre Lester is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Deirdre Lester for your event is available upon request. Deirdre Lester generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Linda Descano, Dyana Valentine, Lynne Biggar, Effie Epstein and Dorie Clark. Contact All American Speakers for ratings, reviews, videos and information on scheduling Deirdre Lester for an upcoming live or virtual event.

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