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Craig Wortmann

Founder & CEO of Sales Engine, Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management

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Craig Wortmann Biography

Craig Wortmann is a Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and is the Founder & Academic Director of the Kellogg Sales Institute. In 2018, 2019 and again in 2020, Wortmann won the “Outstanding Professor” distinction awarded by Kellogg’s Executive MBA students. Launched in 2019, his Mastering Sales: A Toolkit for Success online course is the highest rated course on the Emeritus platform, and Craig was recently called “the gold standard in remote learning” by Executive MBA students at Kellogg.

From 2008 to 2016, Wortmann was Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. He designed, developed and taught the award-winning Entrepreneurial Selling™ course, recognized by Inc. Magazine as one of the “Top Ten” in the U.S. He also taught Building the New Venture and developed Chicago Booth's four-day in-depth senior executive leadership course called Building Leadership Capital. Wortmann was the recipient of the 2012 Faculty Excellence Award, given to the professor who has the greatest positive impact on the students.

Wortmann is the author of “What’s Your Story?,” a book that helps people tell the right story at the right time for the right reasons. Wortmann launched The Art of Sales: Mastering the Selling Process, a four-part Massive Open Online Course (MOOC) Specialization with Coursera that has helped tens of thousands of people worldwide acquire critical selling skills and disciplines.

From IBM Corporation as the #2 performer in his year-long Sales School class, to a Dean Witter company covering three-quarters of the country selling to large retailers, Wortmann is an expert in all things sales. After earning his MBA in marketing and finance from Kellogg in 1995, Craig joined the Forum Corporation and quickly became the firm’s new product launch and client recovery specialist. In 2000, Wortmann was recruited to join startup WisdomTools as its CEO, and he then sold it to a larger firm in 2008.

Wortmann is the Founder and CEO of Sales Engine, Inc., a tools and services firm based on the belief that a company should treat sales as the engine of their business. As a global speaker and virtual sales advisor, Wortmann helps companies develop the knowledge, skill and discipline necessary to build a successful sales engine. In 2009, the venture backers behind the interactive marketing and web strategy firm, ClearGauge, sought Wortmann to become CEO while running his Sales Engine firm. Wortmann executed a turnaround by building a sales engine and ClearGauge was then acquired by a larger agency.

Wortmann serves as Operating Partner for Pritzker Group Venture Capital and helps grow the sales engines of its portfolio companies.

An Evanston, Illinois resident for more than 21 years, in his free time Craig enjoys reading and running the Lake Michigan path, and wakeboarding and practicing photography in Wisconsin with his family.

Videos
Books
What's Your Story?

What's Your Story?

Speaking Topics
  • Speech Topics

    • Deliberate Practice

    • From Entrepreneurial Selling to Professional Selling

    • Building Your Sales Process

    • Virtual Reality • Selling in a Virtual World

    • The Power of Story

    • Your Personal Brand

    • Setting & Achieving Goals

    • Managing Virtually

    • Building a Strong, Positive & Powerful Sales Culture

    • Life Hacks

    • Generating Positive Energy

    • Articulating Your Point of View

    • Filter Your Targets

    • Stakeholder Mapping

    • Competitive Talking Points

    • Virtual Reality • Selling in a Virtual World

    • Proactive Pursuit

    • How to Build a Killer Prospecting Script

    • Why Bad Emails Happen to Good People

    • The Art of the Sales Conversation

    • Networking Like Your Wealth Depends On It. It Does.

    • Don’t Let “CRM” Mean “Can’t Remember Much”

    • Creating Personas & Qualifying Fast

    • Asking the Right Questions

    • Running High-Impact Meetings

    • Telling Stories

    • Handling Objections

    • Presenting with Panache

    • Balancing Boldness & Humility

    • Creating Value Through Negotiations

    • Closing Checklist

    • Getting a Deal Unstuck

    • Team Selling for Impact

    • Giving (and Receiving) Feedback

    • Having Difficult Conversations

    • Teach It Forward

    • Weekly One-on-One

FAQs
  • HOW TO BOOK Craig Wortmann?

    Our booking agents have successfully helped clients around the world secure talent like Craig Wortmann for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Craig Wortmann, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Craig Wortmann or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Craig Wortmann?

    Booking fees for Craig Wortmann, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Craig Wortmann, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Craig Wortmann?

    All American Entertainment has successfully secured celebrity talent like Craig Wortmann for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Craig Wortmann for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Craig Wortmann or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Craig Wortmann or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Founder & CEO of Sales Engine, Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management

Travels From:
Chicago, IL, USA
Speaking Fee:

Craig Wortmann Biography

Craig Wortmann is a Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and is the Founder & Academic Director of the Kellogg Sales Institute. In 2018, 2019 and again in 2020, Wortmann won the “Outstanding Professor” distinction awarded by Kellogg’s Executive MBA students. Launched in 2019, his Mastering Sales: A Toolkit for Success online course is the highest rated course on the Emeritus platform, and Craig was recently called “the gold standard in remote learning” by Executive MBA students at Kellogg.

From 2008 to 2016, Wortmann was Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. He designed, developed and taught the award-winning Entrepreneurial Selling™ course, recognized by Inc. Magazine as one of the “Top Ten” in the U.S. He also taught Building the New Venture and developed Chicago Booth's four-day in-depth senior executive leadership course called Building Leadership Capital. Wortmann was the recipient of the 2012 Faculty Excellence Award, given to the professor who has the greatest positive impact on the students.

Wortmann is the author of “What’s Your Story?,” a book that helps people tell the right story at the right time for the right reasons. Wortmann launched The Art of Sales: Mastering the Selling Process, a four-part Massive Open Online Course (MOOC) Specialization with Coursera that has helped tens of thousands of people worldwide acquire critical selling skills and disciplines.

From IBM Corporation as the #2 performer in his year-long Sales School class, to a Dean Witter company covering three-quarters of the country selling to large retailers, Wortmann is an expert in all things sales. After earning his MBA in marketing and finance from Kellogg in 1995, Craig joined the Forum Corporation and quickly became the firm’s new product launch and client recovery specialist. In 2000, Wortmann was recruited to join startup WisdomTools as its CEO, and he then sold it to a larger firm in 2008.

Wortmann is the Founder and CEO of Sales Engine, Inc., a tools and services firm based on the belief that a company should treat sales as the engine of their business. As a global speaker and virtual sales advisor, Wortmann helps companies develop the knowledge, skill and discipline necessary to build a successful sales engine. In 2009, the venture backers behind the interactive marketing and web strategy firm, ClearGauge, sought Wortmann to become CEO while running his Sales Engine firm. Wortmann executed a turnaround by building a sales engine and ClearGauge was then acquired by a larger agency.

Wortmann serves as Operating Partner for Pritzker Group Venture Capital and helps grow the sales engines of its portfolio companies.

An Evanston, Illinois resident for more than 21 years, in his free time Craig enjoys reading and running the Lake Michigan path, and wakeboarding and practicing photography in Wisconsin with his family.

Craig Wortmann Videos

  • John Register & Craig Wortmann LinkedIn Live
  • Craig Wortmann on LinkedIn Live
  • What it Takes to be a Virtual Selling Hero - Outside Sales Talk with...

Craig Wortmann Books

Craig Wortmann Speaking Topics

  • Speech Topics

    • Deliberate Practice

    • From Entrepreneurial Selling to Professional Selling

    • Building Your Sales Process

    • Virtual Reality • Selling in a Virtual World

    • The Power of Story

    • Your Personal Brand

    • Setting & Achieving Goals

    • Managing Virtually

    • Building a Strong, Positive & Powerful Sales Culture

    • Life Hacks

    • Generating Positive Energy

    • Articulating Your Point of View

    • Filter Your Targets

    • Stakeholder Mapping

    • Competitive Talking Points

    • Virtual Reality • Selling in a Virtual World

    • Proactive Pursuit

    • How to Build a Killer Prospecting Script

    • Why Bad Emails Happen to Good People

    • The Art of the Sales Conversation

    • Networking Like Your Wealth Depends On It. It Does.

    • Don’t Let “CRM” Mean “Can’t Remember Much”

    • Creating Personas & Qualifying Fast

    • Asking the Right Questions

    • Running High-Impact Meetings

    • Telling Stories

    • Handling Objections

    • Presenting with Panache

    • Balancing Boldness & Humility

    • Creating Value Through Negotiations

    • Closing Checklist

    • Getting a Deal Unstuck

    • Team Selling for Impact

    • Giving (and Receiving) Feedback

    • Having Difficult Conversations

    • Teach It Forward

    • Weekly One-on-One

FAQs on booking Craig Wortmann

  • How to book Craig Wortmann?

    Our booking agents have successfully helped clients around the world secure talent like Craig Wortmann for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Craig Wortmann, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Craig Wortmann or any other celebrity of your choice.
  • How much does it cost to book Craig Wortmann?

    Booking fees for Craig Wortmann, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Craig Wortmann, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Craig Wortmann?

    All American Entertainment has successfully secured celebrity talent like Craig Wortmann for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Craig Wortmann for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Craig Wortmann or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Craig Wortmann or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Craig Wortmann is a keynote speaker and industry expert who speaks on a wide range of topics such as Speech Topics. The estimated speaking fee range to book Craig Wortmann for your event is $50,000 - $100,000. Craig Wortmann generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Vince Poscente, Richard Florida, Micah Solomon, Erik Qualman and Robert Spector. Contact All American Speakers for ratings, reviews, videos and information on scheduling Craig Wortmann for an upcoming live or virtual event.

Craig Wortmann Speaker Videos

  • John Register & Craig Wortmann LinkedIn Live
    Craig Wortmann on LinkedIn Live
  • What it Takes to be a Virtual Selling Hero - Outside Sales Talk with ...

Craig Wortmann Speaking Topics

  • Speech Topics

    • Deliberate Practice

    • From Entrepreneurial Selling to Professional Selling

    • Building Your Sales Process

    • Virtual Reality • Selling in a Virtual World

    • The Power of Story

    • Your Personal Brand

    • Setting & Achieving Goals

    • Managing Virtually

    • Building a Strong, Positive & Powerful Sales Culture

    • Life Hacks

    • Generating Positive Energy

    • Articulating Your Point of View

    • Filter Your Targets

    • Stakeholder Mapping

    • Competitive Talking Points

    • Virtual Reality • Selling in a Virtual World

    • Proactive Pursuit

    • How to Build a Killer Prospecting Script

    • Why Bad Emails Happen to Good People

    • The Art of the Sales Conversation

    • Networking Like Your Wealth Depends On It. It Does.

    • Don’t Let “CRM” Mean “Can’t Remember Much”

    • Creating Personas & Qualifying Fast

    • Asking the Right Questions

    • Running High-Impact Meetings

    • Telling Stories

    • Handling Objections

    • Presenting with Panache

    • Balancing Boldness & Humility

    • Creating Value Through Negotiations

    • Closing Checklist

    • Getting a Deal Unstuck

    • Team Selling for Impact

    • Giving (and Receiving) Feedback

    • Having Difficult Conversations

    • Teach It Forward

    • Weekly One-on-One

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Craig Wortmann

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report