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Craig Wortmann

Founder & CEO of Sales Engine, Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management

Founder & CEO of Sales Engine, Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management

Travels From Travels From:
Chicago, IL, USA
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Craig Wortmann Biography

Craig Wortmann is a Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and is the Founder & Academic Director of the Kellogg Sales Institute. In 2018, 2019 and again in 2020, Wortmann won the “Outstanding Professor” distinction awarded by Kellogg’s Executive MBA students. Launched in 2019, his Mastering Sales: A Toolkit for Success online course is the highest rated course on the Emeritus platform, and Craig was recently called “the gold standard in remote learning” by Executive MBA students at Kellogg.

From 2008 to 2016, Wortmann was Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. He designed, developed and taught the award-winning Entrepreneurial Selling™ course, recognized by Inc. Magazine as one of the “Top Ten” in the U.S. He also taught Building the New Venture and developed Chicago Booth's four-day in-depth senior executive leadership course called Building Leadership Capital. Wortmann was the recipient of the 2012 Faculty Excellence Award, given to the professor who has the greatest positive impact on the students.

Wortmann is the author of “What’s Your Story?,” a book that helps people tell the right story at the right time for the right reasons. Wortmann launched The Art of Sales: Mastering the Selling Process, a four-part Massive Open Online Course (MOOC) Specialization with Coursera that has helped tens of thousands of people worldwide acquire critical selling skills and disciplines.

From IBM Corporation as the #2 performer in his year-long Sales School class, to a Dean Witter company covering three-quarters of the country selling to large retailers, Wortmann is an expert in all things sales. After earning his MBA in marketing and finance from Kellogg in 1995, Craig joined the Forum Corporation and quickly became the firm’s new product launch and client recovery specialist. In 2000, Wortmann was recruited to join startup WisdomTools as its CEO, and he then sold it to a larger firm in 2008.

Wortmann is the Founder and CEO of Sales Engine, Inc., a tools and services firm based on the belief that a company should treat sales as the engine of their business. As a global speaker and virtual sales advisor, Wortmann helps companies develop the knowledge, skill and discipline necessary to build a successful sales engine. In 2009, the venture backers behind the interactive marketing and web strategy firm, ClearGauge, sought Wortmann to become CEO while running his Sales Engine firm. Wortmann executed a turnaround by building a sales engine and ClearGauge was then acquired by a larger agency.

Wortmann serves as Operating Partner for Pritzker Group Venture Capital and helps grow the sales engines of its portfolio companies.

An Evanston, Illinois resident for more than 21 years, in his free time Craig enjoys reading and running the Lake Michigan path, and wakeboarding and practicing photography in Wisconsin with his family.

Craig Wortmann Speaking Topics

  • Speech Topics

    • Deliberate Practice
    • From Entrepreneurial Selling to Professional Selling
    • Building Your Sales Process
    • Virtual Reality • Selling in a Virtual World
    • The Power of Story
    • Your Personal Brand
    • Setting & Achieving Goals
    • Managing Virtually
    • Building a Strong, Positive & Powerful Sales Culture
    • Life Hacks
    • Generating Positive Energy
    • Articulating Your Point of View
    • Filter Your Targets
    • Stakeholder Mapping
    • Competitive Talking Points
    • Virtual Reality • Selling in a Virtual World
    • Proactive Pursuit
    • How to Build a Killer Prospecting Script
    • Why Bad Emails Happen to Good People
    • The Art of the Sales Conversation
    • Networking Like Your Wealth Depends On It. It Does.
    • Don’t Let “CRM” Mean “Can’t Remember Much”
    • Creating Personas & Qualifying Fast
    • Asking the Right Questions
    • Running High-Impact Meetings
    • Telling Stories
    • Handling Objections
    • Presenting with Panache
    • Balancing Boldness & Humility
    • Creating Value Through Negotiations
    • Closing Checklist
    • Getting a Deal Unstuck
    • Team Selling for Impact
    • Giving (and Receiving) Feedback
    • Having Difficult Conversations
    • Teach It Forward
    • Weekly One-on-One

Craig Wortmann Videos

  • John Register & Craig Wortmann LinkedIn Live
  • Craig Wortmann on LinkedIn Live
  • What it Takes to be a Virtual Selling Hero - Outside Sales Talk with ...

Craig Wortmann Books

  • What's Your Story?
    What's Your Story?

FAQs on booking Craig Wortmann

  • How do I book Craig Wortmann to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Craig Wortmann for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Craig Wortmann, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Craig Wortmann or any other speaker of your choice.
  • What are the speaker fees for Craig Wortmann

    Speaking fees for Craig Wortmann, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Craig Wortmann are for live events and for virtual events. For the most current speaking fee to hire Craig Wortmann, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Craig Wortmann speak about?

    Craig Wortmann is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Business Leaders, Entrepreneurism, Goal Setting, Innovation, Personal Growth, Sales, Science and Technology, Technology Speakers, Virtual Speakers.
  • Where does Craig Wortmann travel from?

    Craig Wortmann generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Craig Wortmann’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Craig Wortmann for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Craig Wortmann for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Craig Wortmann or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Craig Wortmann is a keynote speaker and industry expert who speaks on a wide range of topics such as Speech Topics. The estimated speaking fee range to book Craig Wortmann for your event is $30,000 - $50,000. Craig Wortmann generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Vince Poscente, Richard Florida, Cheryl Cran, Micah Solomon and Seth Mattison. Contact All American Speakers for ratings, reviews, videos and information on scheduling Craig Wortmann for an upcoming live or virtual event.

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