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James Lawrence

5 out of 5

The Iron Cowboy, World Record Holder, Author & Motivational Speaker

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James Lawrence Biography

After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Known as the Iron Cowboy, Lawrence earned this nickname from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. With two Guinness World Records under his belt, Lawrence and his family attempted to do something every person deemed impossible, 50 full distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50).

His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. Lawrence’s story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. Lawrence has spoken all over the world, on stages in more than 20 countries.

Sports Illustrated ranked Lawrence in the top 50 fittest freaks with Lebron James and Conor McGregor, two of Lawrence’s favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World.’ He has redefined the definition of impossible and shares his journey with audiences around the world.

James Lawrence lives with his wife, Sunny, and their five children in Utah.

Speaking Topics
  • BREAKING BARRIERS - ONE STEP AT A TIME

    Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

  • REDEFINE IMPOSSIBLE

    When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

    Key take-ways from Redefine Impossible:

    • Going all in
    • Breaking through mental and physical barriers.
    • Be uniquely you.
    • Belief and conviction on your journey.
    • Mind over matter.
    • Teamwork > One man’s feat
    • Get your priorities straight.
    • What’s your why? No goal too big – you just need the right steps.

Videos
FAQs
  • HOW TO BOOK James Lawrence?

    Our booking agents have successfully helped clients around the world secure talent like James Lawrence for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for James Lawrence or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK James Lawrence?

    Booking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire James Lawrence, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR James Lawrence?

    All American Entertainment has successfully secured celebrity talent like James Lawrence for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent James Lawrence or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for James Lawrence or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

The Iron Cowboy, World Record Holder, Author & Motivational Speaker

Travels From:
Utah, USA
Speaking Fee:

James Lawrence Biography

After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Known as the Iron Cowboy, Lawrence earned this nickname from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. With two Guinness World Records under his belt, Lawrence and his family attempted to do something every person deemed impossible, 50 full distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50).

His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. Lawrence’s story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. Lawrence has spoken all over the world, on stages in more than 20 countries.

Sports Illustrated ranked Lawrence in the top 50 fittest freaks with Lebron James and Conor McGregor, two of Lawrence’s favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World.’ He has redefined the definition of impossible and shares his journey with audiences around the world.

James Lawrence lives with his wife, Sunny, and their five children in Utah.

James Lawrence Speaking Topics

  • BREAKING BARRIERS - ONE STEP AT A TIME

    Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

  • REDEFINE IMPOSSIBLE

    When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

    Key take-ways from Redefine Impossible:

    • Going all in
    • Breaking through mental and physical barriers.
    • Be uniquely you.
    • Belief and conviction on your journey.
    • Mind over matter.
    • Teamwork > One man’s feat
    • Get your priorities straight.
    • What’s your why? No goal too big – you just need the right steps.

James Lawrence Videos

  • James Lawrence - Iron Cowboy - The Story of the 50 50 50
  • How to Master Mental Toughness | James Lawrence on Impact Theory
    Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body ...

Speaker Lists Featuring James Lawrence

FAQs on booking James Lawrence

  • How to book James Lawrence?

    Our booking agents have successfully helped clients around the world secure talent like James Lawrence for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for James Lawrence or any other celebrity of your choice.
  • How much does it cost to book James Lawrence?

    Booking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire James Lawrence, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for James Lawrence?

    All American Entertainment has successfully secured celebrity talent like James Lawrence for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent James Lawrence or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for James Lawrence or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as BREAKING BARRIERS - ONE STEP AT A TIME and REDEFINE IMPOSSIBLE. The estimated speaking fee range to book James Lawrence for your event is $30,000 - $50,000. James Lawrence generally travels from UT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bill Walton, Joe Theismann, Jackie Joyner-Kersee, Robyn Benincasa and Eric Boles. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Lawrence for an upcoming live or virtual event.

James Lawrence Speaking Topics

  • BREAKING BARRIERS - ONE STEP AT A TIME

    Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

  • REDEFINE IMPOSSIBLE

    When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

    Key take-ways from Redefine Impossible:

    • Going all in
    • Breaking through mental and physical barriers.
    • Be uniquely you.
    • Belief and conviction on your journey.
    • Mind over matter.
    • Teamwork > One man’s feat
    • Get your priorities straight.
    • What’s your why? No goal too big – you just need the right steps.

James Lawrence Speaker Videos

  • James Lawrence - Iron Cowboy - The Story of the 50 50 50
    How to Master Mental Toughness | James Lawrence on Impact Theory
    Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to James Lawrence

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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