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James Lawrence

Speaker RatingSpeaker RatingSpeaker RatingSpeaker RatingSpeaker Rating
5 out of 5
1 review

The Iron Cowboy, World Record Holder, Author & Motivational Speaker

James Lawrence

James Lawrence

Speaker RatingSpeaker RatingSpeaker RatingSpeaker RatingSpeaker Rating
5 out of 5
1 review

The Iron Cowboy, World Record Holder, Author & Motivational Speaker

Travels From Travels From:
Utah, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Extreme Sports, Motivation, Peak Performance, Personal Growth, Sports, Virtual Speakers
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James Lawrence Biography

After setting multiple world records, Canadian athlete James Lawrence sought to push his mental and physical boundaries even further. His remarkable journey has caught the attention of audiences worldwide.

Popularly known as the Iron Cowboy, Lawrence acquired this moniker from the public after deciding to wear a cowboy hat during the marathon segment of his Ironman races, a simple way for his children to spot him amidst the crowd. Not only has Lawrence held two Guinness World Records, but he also set a new record in 2021 by completing 100 consecutive Ironman-distance triathlons in as many days during the “Conquer 100” event. He continued this feat, finishing one more for a total of 101 in 101 consecutive days, a record that stood until it was topped in 2023 by Welsh athlete Sean Conway. Furthermore, Lawrence holds the current record for the highest number of half-Ironman distance triathlons in one year, having completed 22 in 2011.

His energy, humor, determination, and accomplishments have made him a captivating speaker. He inspires audiences to transcend their own limitations. Lawrence's personal narrative resonates with many, proving that ordinary individuals can achieve extraordinary feats. To date, he has spoken in over twenty countries.

Lawrence's feats of endurance have earned him spots on Sports Illustrated's top 50 fittest freaks list, alongside athletes like Lebron James and Conor McGregor, and Success magazine has dubbed him "The Most Enduring Man In The World." He has indeed redefined the concept of impossibility and shares his journey with audiences around the globe.

Lawrence is also the author of "Iron Cowboy: Redefine Impossible," a memoir released on October 22, 2017. The book gives an in-depth look into his 2015 world record for consecutive Ironman-distance triathlons. He resides in Utah with his wife, Sunny, and their five children.

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James Lawrence Speaking Topics

  • BREAKING BARRIERS - ONE STEP AT A TIME

    Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

  • REDEFINE IMPOSSIBLE

    When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

    Key take-ways from Redefine Impossible:

    • Going all in
    • Breaking through mental and physical barriers.
    • Be uniquely you.
    • Belief and conviction on your journey.
    • Mind over matter.
    • Teamwork > One man’s feat
    • Get your priorities straight.
    • What’s your why? No goal too big – you just need the right steps.

James Lawrence Videos

  • James Lawrence - Iron Cowboy - The Story of the 50 50 50
    James Lawrence - Iron Cowboy - The Story of the 50 50 50
  • How to Master Mental Toughness | James Lawrence on Impact Theory
    How to Master Mental Toughness | James Lawrence on Impact Theory
    Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body ...
  • Breaking endurance barriers, one step at a time | James Lawrence
    Breaking endurance barriers, one step at a time | James Lawrence
    James “Iron Cowboy” Lawrence completed 50 Ironman-distance triathlons across each of the 50 states in 50 days. Together with his daughter Lucy,...
See All Videos »

James Lawrence Books

  • Iron Cowboy - Redefine Impossible
    Iron Cowboy - Redefine Impossible

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FAQs on booking James Lawrence

  • How do I book James Lawrence to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like James Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for James Lawrence or any other speaker of your choice.

  • What are the speaker fees for James Lawrence

    Speaking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Lawrence are for live events and for virtual events. For the most current speaking fee to hire James Lawrence, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does James Lawrence speak about?

    James Lawrence is a keynote speaker and industry expert whose speaking topics include Authors, Extreme Sports, Motivation, Peak Performance, Personal Growth, Sports, Virtual Speakers.

  • Where does James Lawrence travel from?

    James Lawrence generally travels from Utah, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is James Lawrence’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host James Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as BREAKING BARRIERS - ONE STEP AT A TIME and REDEFINE IMPOSSIBLE. The estimated speaking fee range to book James Lawrence for your event is $30,000 - $50,000. James Lawrence generally travels from UT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Eric Boles, Carey Lohrenz, Vernice "FlyGirl" Armour, John "GUCCI" Foley and Lisa Leslie. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Lawrence for an upcoming live or virtual event.

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