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James Gilmore

James Gilmore

Experience Economy Expert, Co-Author of "The Experience Economy", Strategy Consultant

Travels From Travels From:
Cleveland, OH, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Business Leadership, Change Management, Corporate Strategy, Creativity, Culture, Customer Experience, Entrepreneurship, Futurism, Innovation, International Business, Leadership, Marketing, Sales, Strategic Leadership, Technology
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James Gilmore Biography

James H. Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Gilmore collaborates with management teams to grasp the nature of the emerging “Experience Economy” and envision their role in it—whether it be staging experiences, guiding transformations, or mass customizing any economic offering. He is recognized for his expertise in experience design and customer experience management. Gilmore is a frequent speaker at professional society and trade association conferences, as well as executive education programs of individual companies. His ideas have been published in many of the world’s leading publications, including the Harvard Business Review, The Wall Street Journal, and Investor’s Business Daily among others.

Gilmore is also co-author with B. Joseph Pine II of "The Experience Economy: Work is Theatre & Every Business a Stage." The book demonstrates how companies, from a myriad of industries, are finding their goods and services commoditized with customers increasingly spending their money on experiences—memorable events that engage customers in an inherently personal way. It also shows how businesses can create value by embracing theatre as an operating model to stage unique experiences that ultimately transform those who participate in them. As a follow-up, Pine and Gilmore edited "Markets of One: Creating Customer-Unique Value through Mass Customization." Additionally, Gilmore co-authored "Authenticity: What Consumers Really Want," which explores the management of authenticity in business and its relevance in modern consumerism.

Gilmore began his career with Procter & Gamble and then spent over ten years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading up CSC Consulting’s process innovation practice. A Batten Fellow at The Graduate School of Business Administration at the University of Virginia, he previously served as the 2002-2003 Dean Helen LeBaron Hilton Endowed Co-chair at the College of Family & Consumer Sciences at Iowa State University. He has also lectured at Case Western's Weatherhead School of Management, Cornell's School of Hotel Administration, and Rochester Institute of Technology's College of Applied Science and Technology. Gilmore also teaches courses on the Experience Economy and cultural hermeneutics at several universities, including Westminster Seminary California and the Savannah College of Art & Design. He is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono and serves on the faculty of The Institutes for Organization Management for the US Chamber of Commerce, working with both for-profit and non-profit enterprises to foster innovative thinking.

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Speaker profile last updated by AAE Talent Team on 01/27/2025.

James Gilmore Speaking Topics

  • Cultivating Learning Relationships

  • Mass Customization

  • Work is Theater

  • Athenticity in Business

  • Thinking about Leadership Thinking

    Leadership requires ongoing thinking about the very leadership principles and practices employed to inspire, direct, and encourage an organization’s people as they work together toward common goals. In this talk, Gilmore walks through eight sources of useful thoughts to help leaders refresh and renew their own thinking about leadership. Each serves as a resource for future study as various issues are explored—ranging from assessing personal and professional friendships, orchestrating group dynamics, scanning cultural trends, improving observational skills, identifying future talent, seizing marketplace opportunities, enriching self-awareness, and fostering curiosity.

  • Designing Experiences in the Digital Age

    Addressing the tension between the physical and the virtual, this presentation opens with a short “pre-show” (think Pixar short-animation before the main feature film) that vividly visualizes the impact that “life on the screen” is having on the consumer landscape. What follows is an eye-opening survey of today’s consumer landscape via “A Year in the Life of Doug & Cheryl”—using one fictional couple as a Design Persona to help executives and managers see the world differently, through the eyes of everyday people. Then the bulk of Gilmore’s talk outlines six core approaches for successfully designing experiences in the digital age—customization, gamification, subscription, admission, transformation, and randomization—in a most thought provoking session.

James Gilmore Videos

  • James Gilmore marketing experiences - YouTube
    James Gilmore marketing experiences - YouTube
    James Gilmore speaker: Co-author of The Experience Economy, James H. Gilmore is an author, speaker, and management advisor to ...
  • [EN] The Experience Economy: Joe Pine - YouTube
    [EN] The Experience Economy: Joe Pine - YouTube
    Joe Pine coined the term "Experience Economy" with colleague James Gilmore . Today we're in an experience economy where experiences ...
  • James H. Gilmore, Co-Founder, Strategic Horizons LLP
    James H. Gilmore, Co-Founder, Strategic Horizons LLP
See All Videos »

James Gilmore Books

  • The Experience Economy, Updated Edition
    The Experience Economy, Updated Edition
  • Markets of One: Creating Customer-Unique Value through Mass Customization
    Markets of One: Creating Customer-Unique Value through Mass Customization
  • The Experience Economy: Work Is Theater & Every Business a Stage
    The Experience Economy: Work Is Theater & Every Business a Stage

FAQs on booking James Gilmore

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    Speaking fees for James Gilmore, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Gilmore are for live events and for virtual events. For the most current speaking fee to hire James Gilmore, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does James Gilmore speak about?

    James Gilmore is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Change Management, Corporate Strategy, Creativity, Culture, Customer Experience, Entrepreneurship, Futurism, Innovation, International Business, Leadership, Marketing, Sales, Strategic Leadership, Technology.

  • Where does James Gilmore travel from?

    James Gilmore generally travels from Cleveland, OH, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like James Gilmore for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Gilmore for your next private or corporate function.

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James Gilmore is a keynote speaker and industry expert who speaks on a wide range of topics such as Cultivating Learning Relationships, Mass Customization, Work is Theater, Athenticity in Business, Thinking about Leadership Thinking and Designing Experiences in the Digital Age. The estimated speaking fee range to book James Gilmore for your event is $10,000 - $20,000. James Gilmore generally travels from Cleveland, OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Libby Gill, Dr. Jackie Freiberg, Cheryl Cran and Alexandra Wilkis Wilson. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Gilmore for an upcoming live or virtual event.

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