Ginger Hardage

4.5 out of 5

Former SVP at Southwest Airlines, Founder of Unstoppable Cultures, Global Chairman at RMHC

Dallas, TX, USA

Ginger Hardage Biography

Ginger Hardage retired as Senior Vice President of Culture and Communications at Southwest Airlines after 25 years, where she served as a member of the CEO’s executive leadership team. At Southwest, Hardage led a team of 150 people responsible for building and sustaining the organization’s legendary culture and communications enterprise. She is recognized as a global authority on building and sustaining organizational culture.

In 2017, Hardage launched "Unstoppable Cultures," a brand designed to help organizations create and sustain cultures of enduring greatness. Hardage was responsible for the activities at Southwest that nourished the culture and the internal and external communications function. Hardage was a tireless ambassador of the world-famous Southwest Culture, leading to honors such as being a perpetual standout on FORTUNE’s “Most Admired Companies in the World” list. She helped champion the values, purpose, and “Best Place to Work” initiatives at the nation’s largest airline.

Hardage has received numerous honors throughout her career, including induction into the Public Relations Hall of Fame and being named as one of Texas’ Most Powerful and Influential Women. She received the prestigious Larry Foster Award for Integrity in Public Communication from the Arthur W. Page Society and was named “Legendary Communicator” by Southern Methodist University. PRWeek has named her multiple times to its Top 50 Power list and 50 Most Powerful Women in Public Relations. She was also honored with the Legacy Award from the Plank Center for Leadership and selected for the James C. Bowling Executive-In-Residence Lecture Series at the University of Kentucky.

Hardage currently serves as Global Chairman of the Board for Ronald McDonald House Charities. In Dallas, she serves on the board of The Trinity Park Conservancy and was a past president of the Trinity Commons Foundation. Hardage previously held various advisory board positions, including with Novartis in Basel, Switzerland; The Page Society; Business Civic Leadership Center, an affiliate of the U.S. Chamber of Commerce; Big Brothers and Sisters of Metropolitan Dallas; Southwest Cares; and the Council of Public Relations Firms.

Hardage earned a B.A. in advertising/public relations from Texas Tech University and was recognized as an outstanding alumna by the College of Mass Communications at Texas Tech University.

Hardage lives in Dallas, TX, and Santa Fe, NM with her husband, Kelly.

BOOK Ginger Hardage

Speaker profile last updated by AAE Talent Team on 09/01/2025.

Ginger Hardage Speaking Topics

  • 5 Lies About Organizational Culture

    When considering organizational culture, some universal lies tend to rise to the surface. In the back of our minds, we have little voices telling us that we can’t change the culture of our companies and teams. Maybe for you, that’s the idea that culture is fluffy, you can’t afford culture, or that if you empower your employees, you might lose control. But, none of those are true!

    In Ginger’s signature keynote, she walks through the five lies people tell about why they can’t affect culture and reveals the counteracting truths that allow companies to build Unstoppable Cultures in their own organizations. You already have a culture – will that culture happen by default or will you define it? When you stop believing lies and start living by the truth, your culture flourishes… your employees stick around longer and people achieve more than they ever thought possible. In short, if a leader creates culture intentionally, that organization becomes unstoppable.

  • Unstoppable Cultures

    Every company has a culture. For some, it’s a culture of innovation

    • new, never been done before ideas. For others, it’s fun (birthday cakes and costumes are often involved). For some, it’s toxicity and gossip. There are cultures that celebrate loyalty, hard work, or profit above all else. There are cultures that are both intentional and accidental. There are cultures that draw people in and ones that drive people away. There are cultures that detract from the mission of the organization, cultures that must be overcome or compensated for, cultures that derail or dead end. Surely, you can resonate with at least one of those descriptions.

    But then, there are cultures that are unstoppable. Unstoppable Cultures put people first, are consistent in nurturing their culture through systems, and are relentless in storytelling. In this signature talk from Ginger, she will walk you through these critical characteristics of unstoppable cultures. You will undoubtedly leave with both practical and inspiring ideas on how to begin the journey of building the culture you always dreamed of for your organization.

Read More +

Ginger Hardage Videos

Unstoppable Cultures | Ginger Hardage - YouTube

Unstoppable Cultures | Ginger Hardage - YouTube

Episode 29- Ginger Hardage on How Southwest Airlines Built A ...

Episode 29- Ginger Hardage on How Southwest Airlines Built A ...

  • How do I book Ginger Hardage to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Ginger Hardage for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Ginger Hardage, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ginger Hardage or any other speaker of your choice.
  • What are the speaker fees for Ginger Hardage

    Speaking fees for Ginger Hardage, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ginger Hardage are $50,000 - $100,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire Ginger Hardage, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Ginger Hardage speak about?

  • Where does Ginger Hardage travel from?

    Ginger Hardage generally travels from Dallas, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Ginger Hardage’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Ginger Hardage for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ginger Hardage for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ginger Hardage or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Ginger Hardage is a keynote speaker and industry expert who speaks on a wide range of topics such as 5 Lies About Organizational Culture, Unstoppable Cultures, Building a Brand From the Inside Out, The Power of Purpose and Attract + Engage + Retain: Winning the Talent War. The estimated speaking fee range to book Ginger Hardage for your event is $50,000 - $100,000. Ginger Hardage generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erica Dhawan, Carey Lohrenz, Cassandra Worthy, Liz Wiseman and Adrian Gostick. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ginger Hardage for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.
Please Select Event Budget
Please enter your message
Please Enter Your Name
Please Enter Your Email
  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP