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Dr. Michael Solomon

Marketing Researcher & Consumer Behavior Specialist

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 Dr. Michael Solomon Biography

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time, and he is a regular Contributor at Forbes.com where he writes about current trends in consumer behavior.

As a Professor of Marketing (at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Videos
Books
Better Business (3rd Edition)

Better Business (3rd Edition)

Marketing: Real People, Real Choices (7th Edition)

Marketing: Real People, Real Choices (7th Edition)

Better Business (2nd Edition)

Better Business (2nd Edition)

Consumer Behavior, Ninth Edition

Consumer Behavior, Ninth Edition

The Truth About What Customers Want

The Truth About What Customers Want

Marketing: Real People, Real Choices (6th Edition)

Marketing: Real People, Real Choices (6th Edition)

Speaking Topics
  • Consumer Behavior in The New Normal Step on the G.A.S. (Gratification, Agency & Stability)

    The Pandemic will change our world for years after the virus disappears. We’ll have to rethink and modify our purchase decisions, large and small. Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value? How should companies talk to customers? How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize? This means that the firm categories we love to use to understand our world – and our customers – are no longer valid. In particular, the traditional labels we use to segment consumers have stopped working. Today’s consumers are like chameleons, who change color constantly. They no longer sit passively in the tidy cages we put them in. The convenient dichotomies we rely upon, such as Male vs. Female, Young vs. Old, I vs. We, Consumer vs. Producer, Offline vs. Online, and many others, no longer mean very much. In the New Normal, we’ll see these cages open even faster as people are exposed both to new possibilities and to new constraints on their daily lives. Many of us for example will rediscover the value of community, and others will rethink the value of commuting to work everyday. In this presentation, we’ll explore some of these comfortable cages, and show why marketers need to ignore them in order to prosper. You’ll learn why you need to step on the GAS to modify your offerings in light of the new drivers of consumer behavior. The virus poked the bear, and now marketers need to respond to life in The New Normal. The changes that started well before the Pandemic reflect the transition in our society from a modernist to a postmodern culture. Postmodern consumers don’t always follow the rules that marketers decree. That’s because we don’t buy products because of what they do… we buy them because of what they mean. Today’s consumers define themselves by the brands they choose. Their idiosyncratic choices create a pastiche of meaning that gets updated 24/7. Marketers no longer drive the train, even though they can still ride it.

  • Profit from Disruption Tear Down Marketing’s Old Walls to See the Future of Your Business

    Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this program you will learn: How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy. Why the debate about “offline versus online” marketing strategies is useless How to market with rather than market to your customers. Why your customers rely upon your brands to tell them who they are. How to develop new killer products and services by demolishing your industry’s walls.

  • The Many Faces of Artificial Intelligence Persuasive Salesbots and Tomorrow’s Customer Experience The Face of AI THEN, The Face of AI NOW

    Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year. Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels. Where does the person stop and the machine start? Marketers need to grapple with this question, and soon. As customers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions, communications strategies, product design and marketing channels. Will consumers more readily accept a product recommendation from an AI agent if an attractive avatar delivers the message? Will customers become loyal to an intelligent agent, much as some do with their favorite salespeople now? Will shoppers prefer to see computer-generated models in advertising rather than real people? Very soon, the rise of the machines will become the race of the machines. Don’t be left at the starting line. In this thought-provoking presentation we will ask: How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy? How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions? As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry? What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships? How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”

FAQs
  • HOW TO BOOK Dr. Michael Solomon?

    Our booking agents have successfully helped clients around the world secure talent like Dr. Michael Solomon for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Dr. Michael Solomon, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dr. Michael Solomon or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Dr. Michael Solomon?

    Booking fees for Dr. Michael Solomon, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dr. Michael Solomon, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Dr. Michael Solomon?

    All American Entertainment has successfully secured celebrity talent like Dr. Michael Solomon for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dr. Michael Solomon for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dr. Michael Solomon or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dr. Michael Solomon or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Dr. Michael Solomon

Marketing Researcher & Consumer Behavior Specialist

Travels From:
Philadelphia, PA, USA
Speaking Fee:
Live Event: $10,000 - $20,000  
Virtual Event: $5,000 - $10,000

Dr. Michael Solomon Biography

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time, and he is a regular Contributor at Forbes.com where he writes about current trends in consumer behavior.

As a Professor of Marketing (at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Dr. Michael Solomon Videos

  • Michael Solomon Speaking

Dr. Michael Solomon Books

Speaker Lists Featuring Dr. Michael Solomon

Dr. Michael Solomon Speaking Topics

  • Consumer Behavior in The New Normal Step on the G.A.S. (Gratification, Agency & Stability)

    The Pandemic will change our world for years after the virus disappears. We’ll have to rethink and modify our purchase decisions, large and small. Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value? How should companies talk to customers? How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize? This means that the firm categories we love to use to understand our world – and our customers – are no longer valid. In particular, the traditional labels we use to segment consumers have stopped working. Today’s consumers are like chameleons, who change color constantly. They no longer sit passively in the tidy cages we put them in. The convenient dichotomies we rely upon, such as Male vs. Female, Young vs. Old, I vs. We, Consumer vs. Producer, Offline vs. Online, and many others, no longer mean very much. In the New Normal, we’ll see these cages open even faster as people are exposed both to new possibilities and to new constraints on their daily lives. Many of us for example will rediscover the value of community, and others will rethink the value of commuting to work everyday. In this presentation, we’ll explore some of these comfortable cages, and show why marketers need to ignore them in order to prosper. You’ll learn why you need to step on the GAS to modify your offerings in light of the new drivers of consumer behavior. The virus poked the bear, and now marketers need to respond to life in The New Normal. The changes that started well before the Pandemic reflect the transition in our society from a modernist to a postmodern culture. Postmodern consumers don’t always follow the rules that marketers decree. That’s because we don’t buy products because of what they do… we buy them because of what they mean. Today’s consumers define themselves by the brands they choose. Their idiosyncratic choices create a pastiche of meaning that gets updated 24/7. Marketers no longer drive the train, even though they can still ride it.

  • Profit from Disruption Tear Down Marketing’s Old Walls to See the Future of Your Business

    Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this program you will learn: How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy. Why the debate about “offline versus online” marketing strategies is useless How to market with rather than market to your customers. Why your customers rely upon your brands to tell them who they are. How to develop new killer products and services by demolishing your industry’s walls.

  • The Many Faces of Artificial Intelligence Persuasive Salesbots and Tomorrow’s Customer Experience The Face of AI THEN, The Face of AI NOW

    Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year. Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels. Where does the person stop and the machine start? Marketers need to grapple with this question, and soon. As customers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions, communications strategies, product design and marketing channels. Will consumers more readily accept a product recommendation from an AI agent if an attractive avatar delivers the message? Will customers become loyal to an intelligent agent, much as some do with their favorite salespeople now? Will shoppers prefer to see computer-generated models in advertising rather than real people? Very soon, the rise of the machines will become the race of the machines. Don’t be left at the starting line. In this thought-provoking presentation we will ask: How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy? How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions? As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry? What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships? How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”

FAQs on booking Dr. Michael Solomon

  • How to book Dr. Michael Solomon?

    Our booking agents have successfully helped clients around the world secure talent like Dr. Michael Solomon for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Dr. Michael Solomon, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dr. Michael Solomon or any other celebrity of your choice.
  • How much does it cost to book Dr. Michael Solomon?

    Booking fees for Dr. Michael Solomon, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dr. Michael Solomon, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Dr. Michael Solomon?

    All American Entertainment has successfully secured celebrity talent like Dr. Michael Solomon for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dr. Michael Solomon for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dr. Michael Solomon or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dr. Michael Solomon or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Dr. Michael Solomon is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Dr. Michael Solomon for your event is $10,000 - $20,000. Dr. Michael Solomon generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Kathy Ireland, Richard Florida, Jim Carroll and Noah Kerner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Michael Solomon for an upcoming live or virtual event.

Dr. Michael Solomon Speaker Videos

  • Michael Solomon Speaking

Dr. Michael Solomon Speaking Topics

  • Consumer Behavior in The New Normal Step on the G.A.S. (Gratification, Agency & Stability)

    The Pandemic will change our world for years after the virus disappears. We’ll have to rethink and modify our purchase decisions, large and small. Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value? How should companies talk to customers? How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize? This means that the firm categories we love to use to understand our world – and our customers – are no longer valid. In particular, the traditional labels we use to segment consumers have stopped working. Today’s consumers are like chameleons, who change color constantly. They no longer sit passively in the tidy cages we put them in. The convenient dichotomies we rely upon, such as Male vs. Female, Young vs. Old, I vs. We, Consumer vs. Producer, Offline vs. Online, and many others, no longer mean very much. In the New Normal, we’ll see these cages open even faster as people are exposed both to new possibilities and to new constraints on their daily lives. Many of us for example will rediscover the value of community, and others will rethink the value of commuting to work everyday. In this presentation, we’ll explore some of these comfortable cages, and show why marketers need to ignore them in order to prosper. You’ll learn why you need to step on the GAS to modify your offerings in light of the new drivers of consumer behavior. The virus poked the bear, and now marketers need to respond to life in The New Normal. The changes that started well before the Pandemic reflect the transition in our society from a modernist to a postmodern culture. Postmodern consumers don’t always follow the rules that marketers decree. That’s because we don’t buy products because of what they do… we buy them because of what they mean. Today’s consumers define themselves by the brands they choose. Their idiosyncratic choices create a pastiche of meaning that gets updated 24/7. Marketers no longer drive the train, even though they can still ride it.

  • Profit from Disruption Tear Down Marketing’s Old Walls to See the Future of Your Business

    Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this program you will learn: How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy. Why the debate about “offline versus online” marketing strategies is useless How to market with rather than market to your customers. Why your customers rely upon your brands to tell them who they are. How to develop new killer products and services by demolishing your industry’s walls.

  • The Many Faces of Artificial Intelligence Persuasive Salesbots and Tomorrow’s Customer Experience The Face of AI THEN, The Face of AI NOW

    Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year. Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels. Where does the person stop and the machine start? Marketers need to grapple with this question, and soon. As customers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions, communications strategies, product design and marketing channels. Will consumers more readily accept a product recommendation from an AI agent if an attractive avatar delivers the message? Will customers become loyal to an intelligent agent, much as some do with their favorite salespeople now? Will shoppers prefer to see computer-generated models in advertising rather than real people? Very soon, the rise of the machines will become the race of the machines. Don’t be left at the starting line. In this thought-provoking presentation we will ask: How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy? How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions? As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry? What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships? How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Dr. Michael Solomon

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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