Marketing Researcher, Consumer Behavior Specialist, Professor & Author

Philadelphia, PA, USA
Live Event: $5,000 - $10,000 Virtual Event: $5,000 - $10,000 More Fee Info

Dr. Michael Solomon Biography

Michael R. Solomon is recognized for his extensive expertise in consumer behavior and has authored numerous books on the subject, including "Consumer Behavior: Buying, Having, and Being," the most widely used book globally on consumer behavior. His latest work, "The New Chameleons: How to Connect with Consumers Who Defy Categorization," won the NYC Big Book Award in the Marketing & Sales/PR category, affirming his pivotal role in understanding modern consumer dynamics.

As a key advisor to global clients across various industries, including apparel, financial services, and transportation, Solomon emphasizes the importance of consumer-centric marketing strategies to enhance corporate performance. His insights are regularly featured in major media outlets such as The New York Times, USA Today, Adweek, and Time. Additionally, he contributes to Forbes.com, where he discusses current trends in consumer behavior.

Holding the position of Professor of Marketing at the Haub School of Business at Saint Joseph’s University in Philadelphia, Solomon skillfully bridges academic theory with practical applications. His approach helps business leaders and managers deeply understand consumer needs and preferences, allowing for more targeted and effective marketing strategies. Solomon’s work is not only foundational in the academic study of marketing but also instrumental for practitioners seeking to adapt to the evolving market landscape.

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Speaker profile last updated by AAE Talent Team on 08/20/2025.

Dr. Michael Solomon Speaking Topics

  • The Many Faces of Artificial Intelligence Persuasive Salesbots and Tomorrow’s Customer Experience The Face of AI THEN, The Face of AI NOW

    Everyone is buzzing about Artificial Intelligence these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year.

    Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical.

    Self-driving cars threaten to replace truck drivers. IBM’s Watson beats chess masters and veteran Jeopardy game show contestants. Movies and TV shows like Blade Runner, Westworld, and Humans that focus on the civil rights of synths, replicants and androids are center stage in popular culture. Alexa and Siri are our new guardian angels. Where does the person stop and the machine start?

    Marketers need to grapple with this question, and soon. As customers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions, communications strategies, product design and marketing channels.

    Will consumers more readily accept a product recommendation from an AI agent if an attractive avatar delivers the message? Will customers become loyal to an intelligent agent, much as some do with their favorite salespeople now? Will shoppers prefer to see computer-generated models in advertising rather than real people?

    Very soon, the rise of the machines will become the race of the machines. Don’t be left at the starting line. In this thought-provoking presentation we will ask:

    How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy?

    How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions? As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry?

    What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships?

    How will facial recognition and wearable computer technologies meld with AI to create “markets of one?”

  • Profit from Disruption Tear Down Marketing’s Old Walls to See the Future of Your Business

    Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this program you will learn:

    How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy.

    Why the debate about “offline versus online” marketing strategies is useless

    How to market with rather than market to your customers.

    Why your customers rely upon your brands to tell them who they are.

    How to develop new killer products and services by demolishing your industry’s walls.

Read More +

Dr. Michael Solomon Videos

Consumer Behavior with Michael Solomon - YouTube

Consumer Behavior with Michael Solomon - YouTube

How do you communicate your product message to the market? Michael Solomon offers insights into to influencing buyer ...

Dr. Michael Solomon Interview: The New Chameleon Consumers ...

Dr. Michael Solomon Interview: The New Chameleon Consumers ...

B.L. Ochman interviews Dr. Michael Solomon, author of "The New Chameleons: How to Connect with Consumers Who Defy Categorization" on Beyond ...

  • How do I book Dr. Michael Solomon to speak at my event?

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  • What are the speaker fees for Dr. Michael Solomon

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  • What topics does Dr. Michael Solomon speak about?

    Dr. Michael Solomon is a keynote speaker and industry expert whose speaking topics include Author, Business, Business Leadership, Economy, Finance, Futurism, Leadership, Marketing, Retail, Sales, Technology
  • Where does Dr. Michael Solomon travel from?

    Dr. Michael Solomon generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Dr. Michael Solomon is a keynote speaker and industry expert who speaks on a wide range of topics such as The Many Faces of Artificial Intelligence Persuasive Salesbots and Tomorrow’s Customer Experience The Face of AI THEN, The Face of AI NOW, Profit from Disruption Tear Down Marketing’s Old Walls to See the Future of Your Business and Consumer Behavior in The New Normal Step on the G.A.S. (Gratification, Agency & Stability). The estimated speaking fee range to book Dr. Michael Solomon for your event is available upon request. Dr. Michael Solomon generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Walsh, Don Peppers, Sharon Gai, Andrew Busch and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Michael Solomon for an upcoming live or virtual event.

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