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Gigi Butler

Founder & Culinary Creator of Gigi's Cupcakes

Gigi Butler

Gigi Butler

Founder & Culinary Creator of Gigi's Cupcakes

Travels From Travels From:
Nashville, TN, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Celebrity Chefs, Entrepreneurism, Food, Lifestyle
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Gigi Butler Biography

Gigi Butler, entrepreneur and founder of Gigi’s Cupcakes, admits her story of success is full of sweet irony. Butler opened her first Gigi’s Cupcakes location just off Music Row in Nashville, Tennessee in 2008. Gigi’s Cupcakes is now the largest cupcake franchise in the world.

With an entrepreneurial spirit that needed an outlet at the age of 15, Butler opened her first business, Gigi’s Cleaning Company, which she continued to grow once she moved from California to Nashville in 1994. She cleaned houses during the day and sang at downtown Nashville honky-tonks at night. After a decade of pursuing a career as an entertainer, the heartaches of the music industry hit home.

Butler decided to step back and focus on her financial future. While building a sweet empire was never part of her plan, she realized that her culinary and business skills could take her places she never dreamed about. She decided to take a chance on her other passion – baking.

Butler learned her love for baking at an early age as she came from a long line of bakers who taught her unique family recipes. As an adult, Butler felt that baking had become a lost art that needed to be resurrected. Even though people rarely have time to bake from scratch, they still enjoy eating delicious home baked goods, especially ones that reminded them of their childhood.

After being turned down by various banks and down to her last $33, Butler went out on a limb and in 2008 leveraged several personal credit cards to fund the first Gigi’s Cupcakes store. She gambled everything she had to open her first location. Fortunately, her sweet treats quickly became Nashville’s delicacy dessert of choice. Shortly thereafter, Gigi’s Franchising, Inc. was born, and Gigi’s Cupcakes locations began popping up throughout North America.

Among her other duties for Gigi’s Cupcakes, Butler served as Head of Product Development. Through her own creativity coupled with a unique open relationship with and feedback from customers, Butler was responsible for expanding the initial menu offering from 32 to over 278 cupcake recipes.

Over the course of the next decade and as the number of Gigi’s Cupcakes locations grew, Butler became a sought-after public speaker. Her motivational, inspirational and entrepreneurial ‘rags-to-riches’ story has become a centerpiece for corporate events, business and social gatherings as well as on college campuses (especially those with entrepreneurial programs). Always leaving the crowd wanting more, Butler offers the attendees access to her deepest thoughts, fears, successes and failures, with an emphasis on how to fight fear and look at fear as a motivator rather than an obstacle.

As usual, Butler is not ready to slow down and is ready to recreate herself again with her newest venture—opening a new concept called Gigi’s Kitchen. Open now, just south of Nashville, in Brentwood, TN, the pie shop has a warm, French farmhouse atmosphere and is open for breakfast, lunch and dinner serving casseroles, pot pies, pasta dishes, take-and-bake options, a coffee and tea bar, pie bars, muffins, scones, mini pies and, of course, full sized pies in many different delicious flavors.

Butler’s autobiography “The Secret Ingredient: Recipes for Success In Business and Life” was released in December 2018. She shares her personal success story, her hard-won business acumen and the life-changing inspiration that she’s gained from a challenging life. Each chapter includes a piece of business advice and a delicious sweet and savory recipe.

Contact a speaker booking agent to check availability on Gigi Butler and other top speakers and celebrities.

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Gigi Butler Speaking Topics

  • The Ingredients to Success: Overcoming Fear as an Entrepreneur

  • The Unlikely American Dream: Housekeeper to CEO

  • Becoming Comfortable Being Uncomfortable: The Journey of an Entrepreneu

  • Finding Your Inner Wonder Woman: Be Your Own Superhero

  • Stepping Out in Faith: Allowing God to Lead Your Business

Gigi Butler Videos

  • Gigi Butler, Founder of Gigi's Cupcakes - YouTube
    Gigi Butler, Founder of Gigi's Cupcakes - YouTube
    Down to her last $33 dollars Gigi's American Dream success story started from a simple cupcake shop in Nashville TN.
  • Gigi Butler: Speaker, Author & Entrepreneur - YouTube
    Gigi Butler: Speaker, Author & Entrepreneur - YouTube
    When Gigi Butler moved to Music City to pursue her dream of country music stardom, she had no idea that she would become a culinary queen of ...
  • Gigi Butler
    Gigi Butler
    Gigi Butler, is always asked, “How did you do it?” As the founder of the largest, fastest-growing bakery franchise in the world, Gigi's...
See All Videos »

Gigi Butler Books

  • The Secret Ingredient: Recipes for Success in Business and Life
    The Secret Ingredient: Recipes for Success in Business and Life

FAQs on booking Gigi Butler

  • How do I book Gigi Butler to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Gigi Butler for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Gigi Butler, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Gigi Butler or any other speaker of your choice.

  • What are the speaker fees for Gigi Butler

    Speaking fees for Gigi Butler, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Gigi Butler are for live events and for virtual events. For the most current speaking fee to hire Gigi Butler, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Gigi Butler speak about?

    Gigi Butler is a keynote speaker and industry expert whose speaking topics include Authors, Business, Celebrity Chefs, Entrepreneurism, Food, Lifestyle.

  • Where does Gigi Butler travel from?

    Gigi Butler generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Gigi Butler’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Gigi Butler for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Gigi Butler for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Gigi Butler or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Gigi Butler is a keynote speaker and industry expert who speaks on a wide range of topics such as The Ingredients to Success: Overcoming Fear as an Entrepreneur, The Unlikely American Dream: Housekeeper to CEO, Becoming Comfortable Being Uncomfortable: The Journey of an Entrepreneu, Finding Your Inner Wonder Woman: Be Your Own Superhero and Stepping Out in Faith: Allowing God to Lead Your Business. The estimated speaking fee range to book Gigi Butler for your event is $10,000 - $20,000. Gigi Butler generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sonia Hunt, Kelly Fields, Aarti Sequeira, Anne Beiler and Missy Chase Lapine. Contact All American Speakers for ratings, reviews, videos and information on scheduling Gigi Butler for an upcoming live or virtual event.

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