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Bruce Turkel

Brand Management Guru

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Bruce Turkel Biography

Bruce Turkel is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences. Turkel has an overarching theme for his talks: it’s “all about them.” Turkel instructs your audience members to focus on their customers, not their products or services, helping them open their minds and discover their creativity.

Drawing from his 30-plus years of ad agency experience, Turkel helps your audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.

Turkel is captivating and insightful on stage. His unique presentations combine engaging wit, creative insights, thought-provoking ideas and smoking hot notes on his harmonica. Satisfied audiences from Turkel’s talks at MIT, Harvard, CHRIS and TEDx, and attendees at hundreds of corporate and industry events all agree that Turkel’s message, entertainment value, and inspiration stick around long after the session is over. That’s when your participants go back to work and think… differently.

Videos
Books
All about Them: Grow Your Business by Focusing on Others

All about Them: Grow Your Business by Focusing on Others

Building Brand Value: Seven Simple Steps To Profitable Communications

Building Brand Value: Seven Simple Steps To Profitable Communications

Speaking Topics
  • Defining Your Brand

    BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.” In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

    While they’re laughing, your audiences will also be learning:

    • The three universal branding myths that are holding your company back.
    • The simple difference that sets all great brands apart, and
    • How to develop this game-changing difference for your brand.

  • How to Shift from The Great Resignation to The Great Retention

    According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. “Researchers have revealed turnover patterns that can explain why so many are quitting in droves right now. Employers looking to stop the exodus should pay attention: Much of the onus is on them to give workers better reasons to stay. Research has shown that people tend to quit their jobs after experiencing a “turnover shock”: a life event that precipitates self-reflection about one’s job satisfaction. Shocks can be positive, like grad school acceptance or a new baby, or negative, like a divorce or sick relative. Or they can be global catastrophes like COVID-19 that upend every aspect of daily life.” While many people might leave their jobs thanks to a blessed occasion or simply because they’re bored or looking for something new, that’s not always why we make changes. Sometimes change is forced on us by circumstances we’d rather not have to deal with. This is exactly what Bruce Turkel explores in his latest book, Is That All There Is? Real estate professionals call these circumstances the Seven Ds—Divorce, Downsizing, Disease, Disability, Disasters, Debt, and Death. Other than the blessings of a larger family or greater income, the Seven Ds are the main reasons people sell their homes and look for new places to live. They can also be the reasons why people finally decide to ditch their careers or their lifestyles and move on, especially if you add two more Ds—Dissatisfaction and Disappointment.

    Audiences will learn:

    • Why workers are leaving their jobs in record numbers.
    • What actions employers can take to stop the exodus and retain their people.
    • How to replace a “change management” with a “growth management” mindset.
    • How purpose drives retention in the new world of work.

  • All About Them

    Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you. Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business. Success today requires you to turn the lens around and focus relentlessly on your customer. Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper. Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.

    And your audiences will learn:

    • How to uncover the motivations of today’s consumer.
    • The real leadership difference between features and benefits.
    • The critical difference between content and context, and how it can multiply your sales.
    • The special sales secrets that are hidden in plain sight.
    • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

FAQs
  • HOW TO BOOK Bruce Turkel?

    Our booking agents have successfully helped clients around the world secure talent like Bruce Turkel for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Bruce Turkel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bruce Turkel or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Bruce Turkel?

    Booking fees for Bruce Turkel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bruce Turkel, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Bruce Turkel?

    All American Entertainment has successfully secured celebrity talent like Bruce Turkel for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bruce Turkel for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bruce Turkel or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bruce Turkel or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Brand Management Guru

Travels From:
Miami, FL, USA
Speaking Fee:

Bruce Turkel Biography

Bruce Turkel is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences. Turkel has an overarching theme for his talks: it’s “all about them.” Turkel instructs your audience members to focus on their customers, not their products or services, helping them open their minds and discover their creativity.

Drawing from his 30-plus years of ad agency experience, Turkel helps your audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.

Turkel is captivating and insightful on stage. His unique presentations combine engaging wit, creative insights, thought-provoking ideas and smoking hot notes on his harmonica. Satisfied audiences from Turkel’s talks at MIT, Harvard, CHRIS and TEDx, and attendees at hundreds of corporate and industry events all agree that Turkel’s message, entertainment value, and inspiration stick around long after the session is over. That’s when your participants go back to work and think… differently.

Bruce Turkel Videos

  • Bruce Turkel Demo
  • Bruce Turkel’s Interactive Harmonica Experience

Bruce Turkel Books

Bruce Turkel Speaking Topics

  • Defining Your Brand

    BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.” In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

    While they’re laughing, your audiences will also be learning:

    • The three universal branding myths that are holding your company back.
    • The simple difference that sets all great brands apart, and
    • How to develop this game-changing difference for your brand.

  • How to Shift from The Great Resignation to The Great Retention

    According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. “Researchers have revealed turnover patterns that can explain why so many are quitting in droves right now. Employers looking to stop the exodus should pay attention: Much of the onus is on them to give workers better reasons to stay. Research has shown that people tend to quit their jobs after experiencing a “turnover shock”: a life event that precipitates self-reflection about one’s job satisfaction. Shocks can be positive, like grad school acceptance or a new baby, or negative, like a divorce or sick relative. Or they can be global catastrophes like COVID-19 that upend every aspect of daily life.” While many people might leave their jobs thanks to a blessed occasion or simply because they’re bored or looking for something new, that’s not always why we make changes. Sometimes change is forced on us by circumstances we’d rather not have to deal with. This is exactly what Bruce Turkel explores in his latest book, Is That All There Is? Real estate professionals call these circumstances the Seven Ds—Divorce, Downsizing, Disease, Disability, Disasters, Debt, and Death. Other than the blessings of a larger family or greater income, the Seven Ds are the main reasons people sell their homes and look for new places to live. They can also be the reasons why people finally decide to ditch their careers or their lifestyles and move on, especially if you add two more Ds—Dissatisfaction and Disappointment.

    Audiences will learn:

    • Why workers are leaving their jobs in record numbers.
    • What actions employers can take to stop the exodus and retain their people.
    • How to replace a “change management” with a “growth management” mindset.
    • How purpose drives retention in the new world of work.

  • All About Them

    Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you. Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business. Success today requires you to turn the lens around and focus relentlessly on your customer. Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper. Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.

    And your audiences will learn:

    • How to uncover the motivations of today’s consumer.
    • The real leadership difference between features and benefits.
    • The critical difference between content and context, and how it can multiply your sales.
    • The special sales secrets that are hidden in plain sight.
    • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

FAQs on booking Bruce Turkel

  • How to book Bruce Turkel?

    Our booking agents have successfully helped clients around the world secure talent like Bruce Turkel for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Bruce Turkel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bruce Turkel or any other celebrity of your choice.
  • How much does it cost to book Bruce Turkel?

    Booking fees for Bruce Turkel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bruce Turkel, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Bruce Turkel?

    All American Entertainment has successfully secured celebrity talent like Bruce Turkel for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bruce Turkel for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bruce Turkel or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bruce Turkel or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Bruce Turkel is a keynote speaker and industry expert who speaks on a wide range of topics such as Defining Your Brand, How to Shift from The Great Resignation to The Great Retention and All About Them. The estimated speaking fee range to book Bruce Turkel for your event is $20,000 - $30,000. Bruce Turkel generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jerry Fletcher, Dave Lieber, Mike Walsh, Scott McKain and Bill Lynch. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bruce Turkel for an upcoming live or virtual event.

Bruce Turkel Speaker Videos

  • Bruce Turkel Demo
    Bruce Turkel’s Interactive Harmonica Experience

Bruce Turkel Speaking Topics

  • Defining Your Brand

    BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.” In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

    While they’re laughing, your audiences will also be learning:

    • The three universal branding myths that are holding your company back.
    • The simple difference that sets all great brands apart, and
    • How to develop this game-changing difference for your brand.

  • How to Shift from The Great Resignation to The Great Retention

    According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. “Researchers have revealed turnover patterns that can explain why so many are quitting in droves right now. Employers looking to stop the exodus should pay attention: Much of the onus is on them to give workers better reasons to stay. Research has shown that people tend to quit their jobs after experiencing a “turnover shock”: a life event that precipitates self-reflection about one’s job satisfaction. Shocks can be positive, like grad school acceptance or a new baby, or negative, like a divorce or sick relative. Or they can be global catastrophes like COVID-19 that upend every aspect of daily life.” While many people might leave their jobs thanks to a blessed occasion or simply because they’re bored or looking for something new, that’s not always why we make changes. Sometimes change is forced on us by circumstances we’d rather not have to deal with. This is exactly what Bruce Turkel explores in his latest book, Is That All There Is? Real estate professionals call these circumstances the Seven Ds—Divorce, Downsizing, Disease, Disability, Disasters, Debt, and Death. Other than the blessings of a larger family or greater income, the Seven Ds are the main reasons people sell their homes and look for new places to live. They can also be the reasons why people finally decide to ditch their careers or their lifestyles and move on, especially if you add two more Ds—Dissatisfaction and Disappointment.

    Audiences will learn:

    • Why workers are leaving their jobs in record numbers.
    • What actions employers can take to stop the exodus and retain their people.
    • How to replace a “change management” with a “growth management” mindset.
    • How purpose drives retention in the new world of work.

  • All About Them

    Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you. Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business. Success today requires you to turn the lens around and focus relentlessly on your customer. Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper. Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.

    And your audiences will learn:

    • How to uncover the motivations of today’s consumer.
    • The real leadership difference between features and benefits.
    • The critical difference between content and context, and how it can multiply your sales.
    • The special sales secrets that are hidden in plain sight.
    • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Bruce Turkel

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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