Behavioral Scientist & User Experience Expert; CEO & Chief Behavioral Scientist at The Team W Inc.; Author of "How To Get People To Do Stuff"

Wisconsin, USA

Susan Weinschenk, Ph.D. Biography

Dr. Susan Weinschenk is a behavioral scientist and psychologist specializing in human motivation, neuroscience, and user experience design. With a Ph.D. in psychology and more than 30 years of experience, Weinschenk has focused her career on applying brain science to understand and predict human behavior in professional and organizational settings. Known as "The Brain Lady," she leverages research in cognitive psychology and neuropsychology to explain what motivates people and how they behave.

While completing her doctorate, Weinschenk conducted research on brain hemispheres and later served as a psychology professor at State University of New York Oswego before transitioning into consulting. Her early work centered on cognitive psychology—specifically, how people think, remember, and perceive—to improve technology usability. She has since expanded her research to include unconscious mental processing, decision-making, persuasion, and emotion, integrating the latest findings from neuroscience. Weinschenk is Chief Behavioral Scientist and CEO at The Team W, Inc., and a former professor at University of Wisconsin.

Weinschenk is the author of several books, including "How To Get People To Do Stuff," "100 Things Every Presenter Needs To Know About People," "100 Things Every Designer Needs To Know About People," "Neuro Web Design: What Makes Them Click?" and "100 MORE Things Every Designer Needs To Know About People." Her publications translate complex neuroscience and behavioral science into actionable strategies for designers, marketers, and business leaders. She also shares her expertise as co-host of the HumanTech podcast and through a column for Psychology Today online.

Weinschenk consults, teaches, and mentors individuals and teams on the design of websites, software, medical devices, television ads, physical devices, experiences, and physical spaces to enhance usability, motivation, and persuasiveness. Her clients include Disney, Amazon, Mayo Clinic, Zappos, the Federal Trade Commission, and the European Commission. More than 100,000 people have participated in her online video training courses. As an international keynote speaker, Weinschenk presents insights on behavioral science, user experience, and motivation to audiences worldwide.

BOOK Susan Weinschenk, Ph.D.

Speaker profile last updated by AAE Talent Team on 07/17/2026.

Susan Weinschenk, Ph.D. Speaking Topics

  • The Science of Creativity

    Do you want to learn how to be more creative? Whether you are creating a new product design, solving the latest technical problem in your organization, or trying to write a song, learn the science of creativity and how to apply it to your work and life.

  • Design for Persuasion and Engagement

    Recent research in neuroscience and the brain has provides insights into how people think, how people decide, and what motivates people to take action. Whether you want to create an engaging website, software, game, or app, you need to know how to apply the latest research in neuroscience to your design projects.

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Susan Weinschenk, Ph.D. Videos

4 Reasons Online Video Is Compelling and Persuasive - YouTube

4 Reasons Online Video Is Compelling and Persuasive - YouTube

4 Reasons Online Video is Compelling and Persuasive Dr. Susan Weinschenk explains the science behind why online video is so much more compelling than...

Susan Weinschenk - The Top 10 Things You Need to Know about ...

Susan Weinschenk - The Top 10 Things You Need to Know about ...

When you design a website, an app, software, or a product, you expect a human to interact with your design with their perceptual/sensory systems. If...

The Psychology of User Experience with Dr. Susan Weinschenk ...

The Psychology of User Experience with Dr. Susan Weinschenk ...

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Susan Weinschenk, Ph.D. is a keynote speaker and industry expert who speaks on a wide range of topics such as The Science of Creativity, Design for Persuasion and Engagement, How To Get People To Do Stuff and Top 10 Things You Need To Know About People. The estimated speaking fee range to book Susan Weinschenk, Ph.D. for your event is $10,000 - $20,000. Susan Weinschenk, Ph.D. generally travels from WI, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jay Baer, Vanessa Van Edwards, Brynn Winegard, Christian Madsbjerg and Diane Darling. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Weinschenk, Ph.D. for an upcoming live or virtual event.

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