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David Meerman Scott

David Meerman Scott

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5 out of 5
1 review

Marketing Strategist, Entrepreneur, Investor & Advisor to Emerging Companies, Best-Selling Author

Travels From Travels From:
Boston, MA, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Business, Business Authors, Business Consulting, Innovation, Leadership, Marketing, Sales, Social Media, Technology
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David Meerman Scott Biography

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote eleven books about it, including "The New Rules of Marketing & PR," the definitive book on the topic, which has been translated into 29 languages and is a Wall Street Journal bestseller. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations that have learned to win by tapping into this mindset by creating a Fanocracy. Scott’s book, "Fanocracy," co-authored with his daughter Reiko, proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. Scott’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. Scott inspires people to set old ideas and fears aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

Scott’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace. He is also credited with pioneering the concept of Newsjacking, which is now listed in the Oxford English Dictionary and recognized as a significant modern marketing strategy.

The top-selling book by Scott is "The New Rules of Marketing & PR," now in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. "Real-Time Marketing & PR" and "The New Rules of Sales and Service" have each broken new ground with fresh ideas. Scott is co-author of "Marketing the Moon" (and contributing producer of the 2019 PBS documentary it inspired, "Chasing the Moon") and "Marketing Lessons from The Grateful Dead." Scott is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and in Hong Kong for two. Scott was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered Scott the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

Scott is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music that is perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk-on music for speaking engagements, and in TV and radio commercials. Scott is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. His current portfolio of advisory clients includes HubSpot, where he has served since 2007, and he contributes his expertise to several non-profits including the Grateful Dead Archive at University of California/Santa Cruz. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies to scale sustainable revenue and healthy growth.

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Speaker profile last updated by AAE Talent Team on 03/13/2025.

David Meerman Scott Speaking Topics

  • Turning Customers into Fans!

    I share how organizations that are human-centered instead of data-obsessed attract radical devotion around products, services, and ideas as diverse as campgrounds, business-to-business software, batteries, and restaurants. I show how and why people become passionate about the things they love. And I teach how any company can harness for itself the most energetic customer force in the world: die-hard fans.

  • Real-Time Mindshift: In-Person Team Coaching Session

    Get your team together and roll up your sleeves! I come to your office to coach your team to reimagine ways to reach your audience. Learn to take advantage of new real-time marketing and sales realities. Then set your organization up to exceed your goals by implementing new low cost (and no cost) sales and marketing strategies and tactics in that are proven to grow business.

  • Going Beyond the Keynote

    David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.Learn powerful ways to create content that gets attention using blogs,viral marketing, podcasts, online video,search engine marketing and online thought-leadership.Programs are custom-tailored to suit unique needs. Please inquire for specific details.

David Meerman Scott Videos

  • Talk Big; Work Small (ft. David Meerman Scott)
    Talk Big; Work Small (ft. David Meerman Scott)
    Don’t be a cover band — play your own original music. Proudly. If it’s truly original, unique and interesting, you’ll appear larger than...
  • David Meerman Scott on The New Rules of Marketing and PR
    David Meerman Scott on The New Rules of Marketing and PR
    Master of sales and marketing David Meerman Scott is a prolific writer and author. His latest book is the completely revised and updated 8th edition...
  • How to Turn Fans into Customers with David Meerman Scott
    How to Turn Fans into Customers with David Meerman Scott
See All Videos »

David Meerman Scott Books

  • Standout Virtual Events: How to create an experience that your audience will love
    Standout Virtual Events: How to create an experience that your audience will love
  • The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
    The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
  • Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
    Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
  • Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
    Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

FAQs on booking David Meerman Scott

  • How do I book David Meerman Scott to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like David Meerman Scott for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for David Meerman Scott, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Meerman Scott or any other speaker of your choice.

  • What are the speaker fees for David Meerman Scott

    Speaking fees for David Meerman Scott, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Meerman Scott are for live events and for virtual events. For the most current speaking fee to hire David Meerman Scott, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does David Meerman Scott speak about?

    David Meerman Scott is a keynote speaker and industry expert whose speaking topics include Business, Business Authors, Business Consulting, Innovation, Leadership, Marketing, Sales, Social Media, Technology.

  • Where does David Meerman Scott travel from?

    David Meerman Scott generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is David Meerman Scott’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like David Meerman Scott for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book David Meerman Scott for your next private or corporate function.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

David Meerman Scott is a keynote speaker and industry expert who speaks on a wide range of topics such as Turning Customers into Fans!, Real-Time Mindshift: In-Person Team Coaching Session and Going Beyond the Keynote. The estimated speaking fee range to book David Meerman Scott for your event is $20,000 - $30,000. David Meerman Scott generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Erik Qualman, Josh Linkner, Jay Baer and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Meerman Scott for an upcoming live or virtual event.

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