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Roy Choi

Chef & Co-Founder of Kogi BBQ

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 Roy Choi Biography

Roy Choi is a tastemaker, chef, and disruptor.

In 2008, Roy Choi and a crew of friends & family started what would be the beginning of the intersection between food, technology, culture, entrepreneurship, and long lines. That comet was called Kogi BBQ and it made a splash on the streets of LA, being the first to use Twitter and usher in a whole new generation of eaters and followers to what would be called America’s first viral restaurant by Newsweek.

Roy was named Food & Wine Best New Chef 2010, TIME 100 Most Influential People in the World 2016, LA Times Restaurant of the Year 2017, and has an award winning New York Times Bestseller memoir called, L.A. Son: My Life, My City, My Food.

He resides in Los Angeles, California where he oversees Kogi BBQ, Chego!, A-Frame, Alibi Room, LocoL, and his first restaurant outside California called Best Friend at Park MGM, Las Vegas. Roy is co-producer on the movie Chef and executive producer/co-host on the subsequent, The Chef Show on Netflix. He is also executive producer and host of the socially conscious television show Broken Bread on KCET and Tastemade, and is a highly recognized speaker at events and panels worldwide.

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Videos
Books
L.A. Son: My Life, My City, My Food

L.A. Son: My Life, My City, My Food

Speaking Topics
  • The Twitter Taco and the Digital Handshake: Leveraging Social Media for Authentic Success

    When Roy Choi launched his food truck Kogi BBQ, he and his partners had no money for marketing or advertising. Because of the mobile nature of the restaurant as the truck roamed the city, Kogi’s whole enterprise was dependent on customers being able to find the truck. So his team turned to the powerful reach of social media. Sending tweets of the truck’s location allowed customers to descend on it en masse, creating a party atmosphere that Roy felt was key to the experience. Kogi grossed more than $2 million its first year on the street and has built a Twitter following of more than 100,000, leading Newsweek to call it “America’s first viral restaurant.” In this talk based on Kogi’s rise to success, Roy will take audiences through their approach to the strategic nature of social media – how to translate social reach into customers who are loyal and engaged in an ongoing conversation, and through that into dollars and profit. Roy debunks the social media mystique, explaining that when you look closer, modern marketing in many ways is bringing back the methods of the past, where you might have reached out to each customer with a handshake. Today, that “handshake” can be digital. “You need to inhabit the digital space,” says Roy Choi. “We didn’t just create it as a tool – we lived and breathed it. You can almost smell the food on Twitter, someone back there in the kitchen bringing the thing to life.”

  • Riding Shotgun with an L.A. Chef: An Evening with Roy Choi

    “Come with me and ride shotgun, because I’m driving,” writes Roy Choi. “It’s a long ride but I’ve got a full tank.” How did this amazing culinary shape shifter evolve? How does he come up with these new yet ancient-rooted flavors? In this entertaining talk, Roy Choi, whose book Riding Shotgun with an L.A. Chef will be published in the fall of 2013 by Anthony Bourdain Books at Ecco Press, reveals that his own experience is the secret ingredient in his recipes. Growing up, he moved from one part of the city to another, and later went from the renowned Le Bernardin to cooking at a country club for retirees in the California desert to creating a street food truck social revolution. Evolution tells us that adaptation is crucial to survival, and Roy’s success is a result of an awakening about the disconnection between the obsessive celebrity food culture and those getting by with two or three jobs. Realizing that he could feed 10,000 hungry people each day with delicious real food they had never experienced was an epiphany, on many levels. By observing and listening to the community, then modifying his menu accordingly, he tapped into a whole new marketplace and delivered results that were profitable because they were true to the palate – and budgets – of Angelenos. Says Roy, “I want to break down the difference between being a chef and actually feeding people.”

  • Leadership on a Shoestring: Caring as a Concept

    “Call me Papi.” There are no rules on the street beyond moral codes, and by respecting these, Roy Choi was able to build an archetype and structure of leadership. He doesn’t have much to offer employees beyond hard work, miles of travel on the road, and not so high wages in a low-margin business that delivers great value to the consumer. Yet employee morale is high. “Most people try to motivate through money or power; what I do is motivate through honesty,” Roy says. It’s almost like martial arts. It takes a lot of unlearning for a chef to learn the Kogi method, but Roy’s staff have acclimated to it: One does not bring preconceived notions to the dojo; instead one absorbs what the sensei has to offer. With very low turnover in his operation, it might seem surprising that he admittedly “hasn’t much to offer but knowledge.” Then again, with an apt instructor at the helm, it’s an easy task to hold the attention of the students in dojo. In this inspiring talk, Roy will demonstrate ways anyone in a leadership position can inspire staff –and he’ll touch on his amazing volunteer work teaching brightest young people in the deepest urban cores of Los Angeles to become food entrepreneurs in their own right.

FAQs
  • HOW TO BOOK Roy Choi?

    Our booking agents have successfully helped clients around the world secure talent like Roy Choi for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Roy Choi, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Roy Choi or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Roy Choi?

    Booking fees for Roy Choi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Roy Choi, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Roy Choi?

    All American Entertainment has successfully secured celebrity talent like Roy Choi for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Roy Choi for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Roy Choi or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Roy Choi or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Roy Choi

Chef & Co-Founder of Kogi BBQ

Travels From:
Los Angeles, CA, USA
Speaking Fee:
Categories:

Roy Choi Biography

Roy Choi is a tastemaker, chef, and disruptor.

In 2008, Roy Choi and a crew of friends & family started what would be the beginning of the intersection between food, technology, culture, entrepreneurship, and long lines. That comet was called Kogi BBQ and it made a splash on the streets of LA, being the first to use Twitter and usher in a whole new generation of eaters and followers to what would be called America’s first viral restaurant by Newsweek.

Roy was named Food & Wine Best New Chef 2010, TIME 100 Most Influential People in the World 2016, LA Times Restaurant of the Year 2017, and has an award winning New York Times Bestseller memoir called, L.A. Son: My Life, My City, My Food.

He resides in Los Angeles, California where he oversees Kogi BBQ, Chego!, A-Frame, Alibi Room, LocoL, and his first restaurant outside California called Best Friend at Park MGM, Las Vegas. Roy is co-producer on the movie Chef and executive producer/co-host on the subsequent, The Chef Show on Netflix. He is also executive producer and host of the socially conscious television show Broken Bread on KCET and Tastemade, and is a highly recognized speaker at events and panels worldwide.

Roy Choi Videos

  • Roy Choi Talks LA Hip Hop & Tacos | Let's Eats | Uber Eats
    He revolutionized the LA food scene and put it on wheels, all to the soundtrack of West Coast hip-hop. In an interview with Sophia Roe from the ...
  • Roy Choi, the mastermind behind the Korean taco trucks
    Roy Choi, the mastermind behind the Korean taco trucks Kogi, wants his food to make a tangible difference.
  • Roy Choi: "LA Son" | Food at Google
    Roy Choi visited Google LA to talk about his book "LA Son". This talk took place on December 4, 2013.

Roy Choi Books

Speaker Lists Featuring Roy Choi

Roy Choi Speaking Topics

  • The Twitter Taco and the Digital Handshake: Leveraging Social Media for Authentic Success

    When Roy Choi launched his food truck Kogi BBQ, he and his partners had no money for marketing or advertising. Because of the mobile nature of the restaurant as the truck roamed the city, Kogi’s whole enterprise was dependent on customers being able to find the truck. So his team turned to the powerful reach of social media. Sending tweets of the truck’s location allowed customers to descend on it en masse, creating a party atmosphere that Roy felt was key to the experience. Kogi grossed more than $2 million its first year on the street and has built a Twitter following of more than 100,000, leading Newsweek to call it “America’s first viral restaurant.” In this talk based on Kogi’s rise to success, Roy will take audiences through their approach to the strategic nature of social media – how to translate social reach into customers who are loyal and engaged in an ongoing conversation, and through that into dollars and profit. Roy debunks the social media mystique, explaining that when you look closer, modern marketing in many ways is bringing back the methods of the past, where you might have reached out to each customer with a handshake. Today, that “handshake” can be digital. “You need to inhabit the digital space,” says Roy Choi. “We didn’t just create it as a tool – we lived and breathed it. You can almost smell the food on Twitter, someone back there in the kitchen bringing the thing to life.”

  • Riding Shotgun with an L.A. Chef: An Evening with Roy Choi

    “Come with me and ride shotgun, because I’m driving,” writes Roy Choi. “It’s a long ride but I’ve got a full tank.” How did this amazing culinary shape shifter evolve? How does he come up with these new yet ancient-rooted flavors? In this entertaining talk, Roy Choi, whose book Riding Shotgun with an L.A. Chef will be published in the fall of 2013 by Anthony Bourdain Books at Ecco Press, reveals that his own experience is the secret ingredient in his recipes. Growing up, he moved from one part of the city to another, and later went from the renowned Le Bernardin to cooking at a country club for retirees in the California desert to creating a street food truck social revolution. Evolution tells us that adaptation is crucial to survival, and Roy’s success is a result of an awakening about the disconnection between the obsessive celebrity food culture and those getting by with two or three jobs. Realizing that he could feed 10,000 hungry people each day with delicious real food they had never experienced was an epiphany, on many levels. By observing and listening to the community, then modifying his menu accordingly, he tapped into a whole new marketplace and delivered results that were profitable because they were true to the palate – and budgets – of Angelenos. Says Roy, “I want to break down the difference between being a chef and actually feeding people.”

  • Leadership on a Shoestring: Caring as a Concept

    “Call me Papi.” There are no rules on the street beyond moral codes, and by respecting these, Roy Choi was able to build an archetype and structure of leadership. He doesn’t have much to offer employees beyond hard work, miles of travel on the road, and not so high wages in a low-margin business that delivers great value to the consumer. Yet employee morale is high. “Most people try to motivate through money or power; what I do is motivate through honesty,” Roy says. It’s almost like martial arts. It takes a lot of unlearning for a chef to learn the Kogi method, but Roy’s staff have acclimated to it: One does not bring preconceived notions to the dojo; instead one absorbs what the sensei has to offer. With very low turnover in his operation, it might seem surprising that he admittedly “hasn’t much to offer but knowledge.” Then again, with an apt instructor at the helm, it’s an easy task to hold the attention of the students in dojo. In this inspiring talk, Roy will demonstrate ways anyone in a leadership position can inspire staff –and he’ll touch on his amazing volunteer work teaching brightest young people in the deepest urban cores of Los Angeles to become food entrepreneurs in their own right.

FAQs on booking Roy Choi

  • How to book Roy Choi?

    Our booking agents have successfully helped clients around the world secure talent like Roy Choi for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Roy Choi, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Roy Choi or any other celebrity of your choice.
  • How much does it cost to book Roy Choi?

    Booking fees for Roy Choi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Roy Choi, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Roy Choi?

    All American Entertainment has successfully secured celebrity talent like Roy Choi for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Roy Choi for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Roy Choi or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Roy Choi or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Roy Choi is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Roy Choi for your event is $30,000 - $50,000. Roy Choi generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Chang, Jimmy O. Yang, Eddie Huang, Richard Blais and Kristi Yamaguchi. Contact All American Speakers for ratings, reviews, videos and information on scheduling Roy Choi for an upcoming live or virtual event.

Roy Choi Speaker Videos

  • Roy Choi Talks LA Hip Hop & Tacos | Let's Eats | Uber Eats
    He revolutionized the LA food scene and put it on wheels, all to the soundtrack of West Coast hip-hop. In an interview with Sophia Roe from the ...
    Roy Choi, the mastermind behind the Korean taco trucks
    Roy Choi, the mastermind behind the Korean taco trucks Kogi, wants his food to make a tangible difference.
  • Roy Choi: "LA Son" | Food at Google
    Roy Choi visited Google LA to talk about his book "LA Son". This talk took place on December 4, 2013.

Roy Choi Speaking Topics

  • The Twitter Taco and the Digital Handshake: Leveraging Social Media for Authentic Success

    When Roy Choi launched his food truck Kogi BBQ, he and his partners had no money for marketing or advertising. Because of the mobile nature of the restaurant as the truck roamed the city, Kogi’s whole enterprise was dependent on customers being able to find the truck. So his team turned to the powerful reach of social media. Sending tweets of the truck’s location allowed customers to descend on it en masse, creating a party atmosphere that Roy felt was key to the experience. Kogi grossed more than $2 million its first year on the street and has built a Twitter following of more than 100,000, leading Newsweek to call it “America’s first viral restaurant.” In this talk based on Kogi’s rise to success, Roy will take audiences through their approach to the strategic nature of social media – how to translate social reach into customers who are loyal and engaged in an ongoing conversation, and through that into dollars and profit. Roy debunks the social media mystique, explaining that when you look closer, modern marketing in many ways is bringing back the methods of the past, where you might have reached out to each customer with a handshake. Today, that “handshake” can be digital. “You need to inhabit the digital space,” says Roy Choi. “We didn’t just create it as a tool – we lived and breathed it. You can almost smell the food on Twitter, someone back there in the kitchen bringing the thing to life.”

  • Riding Shotgun with an L.A. Chef: An Evening with Roy Choi

    “Come with me and ride shotgun, because I’m driving,” writes Roy Choi. “It’s a long ride but I’ve got a full tank.” How did this amazing culinary shape shifter evolve? How does he come up with these new yet ancient-rooted flavors? In this entertaining talk, Roy Choi, whose book Riding Shotgun with an L.A. Chef will be published in the fall of 2013 by Anthony Bourdain Books at Ecco Press, reveals that his own experience is the secret ingredient in his recipes. Growing up, he moved from one part of the city to another, and later went from the renowned Le Bernardin to cooking at a country club for retirees in the California desert to creating a street food truck social revolution. Evolution tells us that adaptation is crucial to survival, and Roy’s success is a result of an awakening about the disconnection between the obsessive celebrity food culture and those getting by with two or three jobs. Realizing that he could feed 10,000 hungry people each day with delicious real food they had never experienced was an epiphany, on many levels. By observing and listening to the community, then modifying his menu accordingly, he tapped into a whole new marketplace and delivered results that were profitable because they were true to the palate – and budgets – of Angelenos. Says Roy, “I want to break down the difference between being a chef and actually feeding people.”

  • Leadership on a Shoestring: Caring as a Concept

    “Call me Papi.” There are no rules on the street beyond moral codes, and by respecting these, Roy Choi was able to build an archetype and structure of leadership. He doesn’t have much to offer employees beyond hard work, miles of travel on the road, and not so high wages in a low-margin business that delivers great value to the consumer. Yet employee morale is high. “Most people try to motivate through money or power; what I do is motivate through honesty,” Roy says. It’s almost like martial arts. It takes a lot of unlearning for a chef to learn the Kogi method, but Roy’s staff have acclimated to it: One does not bring preconceived notions to the dojo; instead one absorbs what the sensei has to offer. With very low turnover in his operation, it might seem surprising that he admittedly “hasn’t much to offer but knowledge.” Then again, with an apt instructor at the helm, it’s an easy task to hold the attention of the students in dojo. In this inspiring talk, Roy will demonstrate ways anyone in a leadership position can inspire staff –and he’ll touch on his amazing volunteer work teaching brightest young people in the deepest urban cores of Los Angeles to become food entrepreneurs in their own right.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Roy Choi

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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