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The “Virtuous Spiral” of Transcendent Business: How to Lead With We
You can grow your business even as you wholly commit to humanity and the planet—even during this unprecedented confluence of crises. In fact, relevance and long-term prosperity for your business will absolutely depend on it. How you get, there is to LEAD WITH WE, starting at the top. In this session, Mainwaring lays out a radical reimagining and reengineering of business based on the idea of collectivized purpose. Using extensive case studies and proprietary data collated over a decade of work with top brands, global and local, he will show businesses large and small how the regenerative future of business is in our grasp. That future of life, work, and growth in which WE, together, succeed in business while we restore and protect the social and living systems on which all of our futures depend. In this presentation, attendees will learn:
• How to drive business growth while solving today’s most pressing challenges.
• How to ensure relevance and resonance with employees and customers.
• How to leverage rising market forces to accelerate your growth and impact.
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Tomorrow’s CEO: How to Lead in a Fast-Changing & Challenged World
After recent shocks and disorientation across the global economic landscape, a sudden and profound reckoning is now underway, one that can no longer be written off. It’s increasingly necessary to expand all our ideas about business’s role in making a better world—and that starts at the top. Only business has the reach, resources, and responsibility to respond at scale to the interrelated social, environmental, and global challenges we now face as a species. This “Next Normal” will be characterized by the co-existence of destabilizing challenges, with business positioned on the front line. And those companies that endure and prosper will be the ones with leaders who LEAD WITH WE—who accept and act on the fact that the world will continue to change for the worse if we continue with “business-as-usual.” A revolution is occurring among companies of all sizes, as they transform their core businesses, weave social and environmental responsibility deep into the fabric of their organizations,and reap rewards by elevating their brands far above competitors’ in the eyes of employees, customers, consumers, investors, the media, and Wall Street. Such firms are thinking longer term, acting more responsibly, becoming transparent and accountable, and collaborating in partnerships with other companies—even competitors—to foster a new, more creative mindset focused on addressing the social and environmental challenges we face, not as an afterthought of doing business, but as the very reason for it. In this presentation, attendees will learn:
• How to attract top talent in a competitive marketplace, among new generations mostly guided by purpose and values.
• How to market your company’s purpose along with its services or products without sounding pandering or self-congratulatory.
• How to maintain your fiduciary responsibility to shareholders while living up to your moral responsibility as a human being on a planet in dire straits?
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Brands As “First Responders:” The New Mandate for Business Growth
If the recent twin crises of the COVID-19 pandemic and the social justice protests taught us anything, it’s that business finds itself in the trenches and on the frontlines of social, cultural, and global challenges. The economy lives or dies on how responsibly, nimbly, and thoroughly business responds to the world outside its doors and domains, beyond its industry and customer base. In a hypercompetitive market, new generations of workers are much more aware, engaged, and demanding of their companies. In this session, Mainwaring reviews global enterprises, as well as smaller companies, whose employees have responded immediately and directly to crises while simultaneously brand-building. You, too, can all but “future-proof” your business by embracing a “First Responder” mindset and practice. This is the new normal for businesses big and small for the foreseeable future, in which WE together create a more responsible stakeholder-owned capitalism, and a more just and equitable society—even as we turn a continued profit. In this presentation, attendees will learn:
• How – and why – to put the health and well-being of people and the planet before profit—yet still grow your company.
• How to strategize real time scenarios to protect your business and support others.
• How to partner in new ways to scale your response and impact.
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The New Business Normal: Restoring Relevance, Growth, & Impact Post-Covid
While the viral crisis the world is still suffering comes at an unaccountable human and economic cost, it seems also to have framed a doorway to a new, much-needed, more robust, equitable, and sustainable expression of capitalism, with a whole new brand identity that recognizes our shared responsibility. The widespread and devastating consequences of COVID-19 have forced heads of state, corporate leaders, and citizens alike to reconsider how they do business and live their lives, especially employing more and better social impact strategies. Here, the collective becomes the key factor in our business decision filter. That starts with all the local stakeholders in our enterprise, incorporates our partners, expands into the communities we serve, grows to influence the larger culture, and always considers the environment and planet along the way. In this session, Mainwaring will demonstrate how, emerging from this crisis of tragic proportions, we find ourselves at a threshold of a way forward that better serves all stakeholders and our planet. A pathway that secures a safer and more advantageous future for more – and ideally, all – of us. In this presentation, attendees will learn:
• How to recalibrate your ideas about “success” and “growth.”
• How real companies measure their impact on real people and pressing problems in the real world—often in real time.
• How to prepare for the next (inevitable) crisis.
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Movement-Making: Turning Your Brand into A High Growth Movement
Collaborative engagement and storytelling strategies activate purpose both inside and outside of your business walls, launching legitimate and meaningful movements with maximum and measurable impact, thus changing your communities for the better. In this session, Mainwaring shows how building a high-growth and high-impact movement requires the co-creation of a brand community. The keyword there is “co-create.” We make a commitment in which the brand and its internal stakeholders participate with others – starting with its customers – on an equal footing. We work on ways to mobilize all stakeholders associated with our brands. We build a community that willingly and voluntarily acts as an extension of our marketing department in the same way that everyone from leadership, employees, and partners promote and extend our brand. Customers, consumers, and the media can contribute to creating and expanding our brand community. Brand loyalists will become key ambassadors for our products, services, and impact because they fully understand – and with our help, believe in, subscribe to, and embody – the greater purpose we share with them and the impact we create together. In this presentation, attendees will learn:
• How to move from marketing to movement making, advertising to advocacy.
• How – and why – to join an extant movement—and how you can help its stated goals.
• How B2B and B2C companies built their brand movements—and what you can learn from them.
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