Biography of Maddy Dychtwald

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading experts on the lifestyle, marketing, and retirement implications of the “age wave,” she has spent over twenty years actively involved in this area of expertise. Most recently, she was involved in the largest, most comprehensive research study on women and money to-date which is the jumping off point for her upcoming book, The Athena Effect: How Women with Money will Change the World.

In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Ms. Dychtwald is the author of a new children's book entitled: Gideon's Dream: A Tale of New Beginnings. She also is the author of Cycles: How We Will Live, Work, and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association. Cycles describes the new model of how long-lived Americans will live, work and reinvent retirement. She has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs.

During her career, Ms. Dychtwald has addressed more than 250,000 business leaders worldwide including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and Washington Wine Commission. Her entertaining multi-media presentations combine provocative information with exciting imagery.

A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.

SPEECH TOPICS

Cycles: How We Will Live, Work and Buy
Based on the research and original ideas featured in her February 2003 released book with the same title, this new ground-breaking presentation provides a new view of how cyclic consumers live, work and buy, and the staggering implications for the marketplace, the workplace and our lives.

Power Trends for the New Millennium
Drawing on extensive research and analysis, Ms. Dychtwald presents a powerful and actionable analysis of the key demographic, social, and lifestyle trends that will impact business, the consumer marketplace, and the workplace in the decade ahead.

The Empowered Generation: Capturing the Boomer Market
If you're involved in any aspect of business where insight into the customer or employee counts, this presentation will bring into sharp focus the heart, soul, mind, body, and pocketbook of mid-life boomers, the most attractive and influential segment of the consumer marketplace and the workplace.

Across the Generations
A provocative overview of the four generations active in today´s marketplace and workplace (echo boomers, Xers, boomers, and matures) in terms of their values, lifestyles, work styles, purchasing preferences and hot buttons. You will learn how generational identity impacts what products and services Americans are likely to buy, how the generations can effectively work together, and how you can maximize opportunities with each group.

The Age Wave
A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.