Media Executive & Leadership Development Author; Co-Founder of HGTV & Scripps Networks Interactive; Former COO at HGTV

Knoxville, TN, USA
Live Event: $20,000 - $30,000 Virtual Event: $5,000 - $10,000 More Fee Info

Susan Packard Biography

Susan Packard is a media executive, author, and keynote speaker recognized as the co-founder of HGTV and Scripps Networks Interactive. Packard began her cable career at HBO, later joining NBC as part of the start-up team for CNBC. She joined HGTV and became chief operating officer, serving as the second employee of Scripps Networks Interactive and contributing to the company's growth to a market value exceeding $10 billion. Under Packard's leadership, HGTV became one of the fastest-growing cable networks in television history.

During her tenure at Scripps Networks Interactive, Packard held several senior positions. In addition to her role as COO of HGTV, she created and served as president of Scripps Networks New Ventures, overseeing the development and launch of DIY Network and online interactive platforms. She also served as president of worldwide distribution for the Scripps cable brands. Packard was the first woman elected to the board of directors of Churchill Downs Inc., the owner and manager of the Kentucky Derby. CableWorld magazine recognized her among the most influential women in cable multiple times, and she was inducted into the Cable Hall of Fame. She also received an honorary Doctor of Humanities degree from Michigan State University.

Packard transitioned from corporate media to become a writer, mentor, and leadership speaker. Her first book, "New Rules of the Game: 10 Strategies for Women in the Workplace," and her second book, "Fully Human: Three Steps to Grow Your Emotional Fitness in Work, Leadership and Life," explore emotional health and leadership development. In "Fully Human," Packard discusses emotional fitness, a practice she teaches to leaders and credits as central to HGTV's success. She has delivered a TEDx talk on emotional fitness at UCLA and contributed to New York Times, Wall Street Journal, Fast Company, CNBC, and Bloomberg News.

Packard has publicly shared her experience with substance use disorder and recovery, including during a commencement address at Michigan State University. Inspired by students at MSU's Collegiate Recovery Center, she authored a third book, "The Little Book of College Sobriety: Living Happy, Healthy, and Free," which focuses on emotional health for those in recovery and their families. Proceeds from the book support the Association of Recovery in Higher Education.

Recognized as one of the top 40 women keynote speakers by RealLeaders, Packard continues to speak at organizations and universities such as Stanford Business School, Carnegie Mellon, and the University of Alabama. She has served on the Harvard Business Review Advisory Board. Packard's career encompasses achievements in media, writing on emotional intelligence, and advocacy for recovery, with a focus on developing women leaders and supporting youth in recovery.

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Speaker profile last updated by AAE Talent Team on 11/04/2026.

Susan Packard Speaking Topics

  • Move Fast, Think Big: Building a Brand Leader

    HGTV took a big idea

    • a cable television network devoted to all things home

    • into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

  • The Leader Within: Growing Your Leadership Team

    What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.

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Susan Packard Videos

Watch Live: In Conversation with Susan Packard

Watch Live: In Conversation with Susan Packard

Co-founder of HGTV, media business builder, and author of "New Rules of the Game" and "Fully Human," Susan Packard is joining me for a #LinkedInLive...

Susan Packard: Developing Emotional Intelligence

Susan Packard: Developing Emotional Intelligence

Emotions can sink us or they can power us like fuel to succeed. Susan Packard, co-founder of HGTV. has developed a program that can help us grow...

Whose am I? | Susan Packard | TEDxUCLA

Whose am I? | Susan Packard | TEDxUCLA

We make decisions every day but do you ever wonder about the impact of your decisions on those beyond yourself?

  • How do I book Susan Packard to speak at my event?

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  • What are the speaker fees for Susan Packard

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  • What topics does Susan Packard speak about?

  • Where does Susan Packard travel from?

    Susan Packard generally travels from Knoxville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Susan Packard is a keynote speaker and industry expert who speaks on a wide range of topics such as Move Fast, Think Big: Building a Brand Leader , The Leader Within: Growing Your Leadership Team, How Culture Impacts Employee Engagement: Timeless Lessons on Talent, Now What? Creativity, Innovation and Turning Ideas into Icons and Advancement Through Gamesmanship. The estimated speaking fee range to book Susan Packard for your event is $20,000 - $30,000. Susan Packard generally travels from Knoxville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Candace Reese Walters, Dr. Jackie Freiberg, Maddy Dychtwald, Barbara Corcoran and Meridith Elliott Powell. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Packard for an upcoming live or virtual event.

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