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Al Masocco

Expert in Rock N' Roll Marketing and Branding

Expert in Rock N' Roll Marketing and Branding

Travels From Travels From:
Orange County, CA, USA
Speaking Fee Speaking Fee:

Al Masocco Biography

Throughout his career with CBS Records, Sony Music, The Firm and now his company PulseBeat Marketing, Al Masocco works on a daily basis in communication/managing Label and Artist operations along with developing and implementation of marketing plans, reviewing budgets, working with online teams and then turn it into a tactical reality. The practice of exposure and managing the flow of information between Labels, Managers, outside Organizations and the Public is a key part of all of his marketing efforts.

PulseBeat Marketing is a full service, Los Angeles based company, reaching out to the broad, diverse and creative music community on a worldwide scale. Throughout his career, combining music with the visual media has always been the centerpiece of all Masocco's music videos, television and movie projects along with being a liaison between the creative and business ends of this process.

The opportunity to help expand growth and develop brands at different companies has always been of key interest to Masocco, and his life's work reflects that. He's been in the music industry for over 30 years both in sales and marketing, but even more than that, the music scene has always been a central part of my marketing career. His current and past positions speak for themselves. He has been in the music business for the past 30+ years, working at corporate giants like CBS Records, Sony Music, and The Firm, in both music and film management roles. He was the VP of Marketing for Epic Records for well over a decade, Head Of Marketing for MJJ Records (Michael Jackson's Label) and SVP of Worldwide Marketing for The Firm Management Company, helping launch the company from its initial roster of three clients to well over 200.

The Firm also gave Masocco the privilege of helping to re-launch the legendary "PONY" Sneakers/Apparel brand in 2001, literally breathing fresh life into a brand that had been dormant for years. Through my music connections, he was able to sign celebrity entertainers such as Justin Timberlake, Korn, Snoop Dogg, Pamela Anderson, Paris Hilton, Jack Tatum and Pete Rose to participate in his Pony re-launch campaign. In 2003, Global Brand Marketing, based in Santa Barbara, CA, acquired Pony at a substantial profit for The Firm. Masocco was a key figure in the transition of this brand to its new owner. He is now the CEO and Founder of PulseBeat Marketing, a very solid, independent marketing business dealing with the development of new music artists, labels and management companies, throughout all musical genres.

Al Masocco Speaking Topics

  • PulseBeat Lectures - A Rock N' Roll Lecture Presentation

    This traveling in-person presentation is devoted primarily to college and corporate events. The 90-minute lecture covers my 30+ years in music marketing and working with some of the biggest artists in music. It is a unique multi-media presentation from someone who helped shape music from the 1970's to the present day, lived it and made many people famous because of it. Highlights from the lecture series include my days with CBS/Sony Music, working with such acts as; Michael Jackson, The Stones, The Clash, Jeff Beck, Pink Floyd, Stevie Ray Vaughan, Paul McCartney, Snoop Dogg, and Korn. Also included are stories from my work with The Firm and their clients; Michael Jackson, Audioslave, Jennifer Lopez, Snoop Dogg, Enrique Iglesias, Limp Bizkit, Dixie Chicks, Michelle Branch, Linkin Park, Korn, the Dean Martin estate and The Doors estate.

Al Masocco Videos

FAQs on booking Al Masocco

  • How do I book Al Masocco to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Al Masocco for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Al Masocco, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Al Masocco or any other speaker of your choice.
  • What are the speaker fees for Al Masocco

    Speaking fees for Al Masocco, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Al Masocco are for live events and for virtual events. For the most current speaking fee to hire Al Masocco, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Al Masocco speak about?

    Al Masocco is a keynote speaker and industry expert whose speaking topics include Business, Sales, Sales, Marketing and Branding, University Speakers.
  • Where does Al Masocco travel from?

    Al Masocco generally travels from Orange County, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Al Masocco’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Al Masocco for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Masocco for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Al Masocco or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Al Masocco is a keynote speaker and industry expert who speaks on a wide range of topics such as PulseBeat Lectures - A Rock N' Roll Lecture Presentation. The estimated speaking fee range to book Al Masocco for your event is $5,000 - $10,000. Al Masocco generally travels from Orange County, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Whitehurst, Sam Silverstein, Charlie Hughes, JP Pawliw-Fry and Brad Karsh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Al Masocco for an upcoming live or virtual event.

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