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Dan McGinn

Strategic Communications Expert; CEO of McGinn and Company

Strategic Communications Expert; CEO of McGinn and Company

Travels From Travels From:
Virginia, USA
Speaking Fee Speaking Fee:
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Dan McGinn Biography

Dan McGinn is the founder and CEO of McGinn and Company, a communications consulting practice that focuses on complex reputation challenges and the identification and analysis of key societal shifts. McGinn and Company is the third firm he founded in the last 25 years. His prior firms built reputations for rapid growth, innovative services, and personal and passionate client engagement, and they were both acquired by global consulting groups.

When the issues are front-page news and the public debate is raging, McGinn and his team are often engaged by counsel and top executives. He has helped premier clients navigate such hot-button issues as the childhood obesity problem facing beverage companies, product liability cases with the pharmaceutical industry, sports scandals within universities, environmental issues impacting natural resource companies and the massive restructuring of the American automobile industry. Over the past 25 years, he has represented more than 500 organizations, including corporations, universities, law firms, government agencies, non-profits, trade associations and more than a third of the Fortune 100. In a testament to his skills and commitment, virtually all of his clients are referral-based.

Beyond the complex reputation work, McGinn also is deeply engaged in the study of cultural and societal trends. Dan and his team study seven trend arenas encompassing demographics, behavioral patterns, evolving family structures and cultural influences to identify fundamental shifts of interest to clients. The insights drawn from this research are actionable in order to create a competitive advantage for clients. Over the past decade, he has been invited to present his research findings to more than 300 groups.

McGinn has been a frequent guest on CNBC, Bloomberg TV, Fox News, CNN, and other news outlets. He is a graduate of Georgetown University. He and his wife Debby and their beloved King Charles Cavalier, Gracie, live in Arlington, VA, and Delray Beach, Florida.

Dan McGinn Speaking Topics

  • New Persuasion.

    What is New Persuasion? New Persuasion is Dan McGinn's method of capturing the fundamental shifts in the way consumers, jurors and voters receive, interpret and act on the information they receive. The analysis process for New Persuasion is a fascinating mix of public opinion, census data, cultural trends, and behavioral analysis.

    Dan has identified a set of societal shifts that impact virtually every organization in our society. A few examples:

    Professional Amateurism – the empowerment of consumers to do everything from booking their own travel to managing their finances
    Luxury as a Necessity – why consumers expect luxury at every price point and in every product and service
    Free Agency – the new definition of loyalty among American consumers
    

    Dan is a brilliant, unique and truly inspiring thinker. An authority on the "New Consumer" and the art of "Deep Listening," Dan has the amazing ability to translate everyday events and experiences into perceptive insights on the fundamental shifts taking place in our society.

Dan McGinn Videos

FAQs on booking Dan McGinn

  • How do I book Dan McGinn to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Dan McGinn for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dan McGinn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dan McGinn or any other speaker of your choice.
  • What are the speaker fees for Dan McGinn

    Speaking fees for Dan McGinn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dan McGinn are for live events and for virtual events. For the most current speaking fee to hire Dan McGinn, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Dan McGinn speak about?

    Dan McGinn is a keynote speaker and industry expert whose speaking topics include Business, Communication, Sales, Sales, Marketing and Branding.
  • Where does Dan McGinn travel from?

    Dan McGinn generally travels from Virginia, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Dan McGinn’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Dan McGinn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dan McGinn for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dan McGinn or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Dan McGinn is a keynote speaker and industry expert who speaks on a wide range of topics such as New Persuasion.. The estimated speaking fee range to book Dan McGinn for your event is $10,000 - $20,000. Dan McGinn generally travels from VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Fader, Scott Dinsmore, Jeff Molander, Robert Cialdini and Hamish Taylor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dan McGinn for an upcoming live or virtual event.

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