Michel Neray

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5 out of 5

Expert on Core Messaging, Category Design & Storytelling; Founder of Momondays

Travels From Travels From:
Toronto, Canada
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Michel Neray Biography

Michel Neray is a dynamic keynote speaker and branding specialist who understands the power of stories. Stories are the basis of leadership, coaching, influence, teaching, sales, and team culture. From ancient times to the present, stories have been used to pass on values, make sense of the world, and effect change. Today, they are key to influencing customers, teams, and larger audiences.

However, there's a significant difference between stories that merely entertain and those strategically crafted to change a listener’s behavior or belief. Integrating techniques from NLP (Neuro-Linguistic Programming), classic storytelling, stand-up comedy, improv, acting, and professional speaking, Neray helps participants develop stories designed to educate, motivate, inspire, and influence team members, customers, and audiences. His workshops, such as "From Case Studies to Case 'Stories'!" and keynotes like "Sales Telepathy" and "The 4 Stories that Every Business Needs," teach how to transform bland case studies into engaging stories and how to communicate strategically to meet clients' needs effectively.

Neray has a BSc from the University of Waterloo and an MBA from McGill University. He is an award-winning advertising copywriter, musician, and professional motivational speaker. He brings a diverse background to generate exciting outcomes for his clients. He founded Portfolios Online in 1995, pioneering the world’s first Internet search engine for advertising and creative professionals. He co-authored "The Great Crossover," featured on Jack Canfield’s Achiever’s Recommended Reading List. His techniques have helped clients significantly increase their sales and brand recognition.

A naturally dynamic, fun and engaging speaker, Neray has held various leadership positions in the Canadian Association of Professional Speakers since 2008 and has delivered speeches in more than nine countries. He also teaches the physiological and psychological effects of storytelling in business contexts, underlining the importance of personal stories in leadership and more.

Additionally, Neray is an accomplished singer-songwriter with a collection of singles and a full-length album available on major streaming platforms like Spotify and Apple Music. Many of his songs are 'story songs,' which he often performs as part of his presentations, demonstrating how core elements of stories are intrinsic to all storytelling. This integration of music not only enhances the educational aspect of his presentations but also contributes to the overall entertainment value of the event.

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Speaker profile last updated by AAE Talent Team on 10/09/2024.

Michel Neray Speaking Topics

  • Using Story to Get Past ‘Crossed-Arm' Syndrome

    We’ve all been there. You’ve got a high stakes presentation or conversation, and the people in front of you are nodding politely, but all the while, the little voice in the back of their minds is telling them all the reasons why they just. won't. agree.

    Congratulations, you've experienced ‘Crossed-Arm Syndrome’!

    Your listeners have a brick wall of belief about something — and that belief is the biggest driver for their decisions and behavior. It could be based on actual fact, or fiction, a hunch, a fear, a stereotype, or a skepticism, but whatever it is, no amount of data is going to convince them otherwise.

    Neuroscience to the rescue.

    You see, neuroscience teaches us that we build up beliefs and views of the world through a process called Bayesian learning. The end result is like a brick wall of strongly held beliefs. There's no use fighting it, but neuroscience also teaches us that our brains are wired to place greater emphasis on emotion... and there's no better way to combine facts and emotion than in a story.

    If you're in sales trying to convince a prospect that your product or service is superior... Or.. if you're a start-up trying to persuade investors to invest in your next great idea... Or.. if you're a business leader espousing the company values to your team... telling a brief but strategically crafted story to overcome Crossed-Arm Syndrome may be the most valuable new skill you can get this year.

    You'll learn:

    • The physiological and psychological effects of storytelling
    • The 5 neural hooks that help your listeners identify themselves in the story.
    • Why case studies don't cut it anymore
    • How to tap into the listener's own subconscious desire
    • How to use this powerful technique ethically, and protect yourself in situations when someone is trying to use it on you!

  • From Case Study to Case Story

    This program is designed for business leaders, consultants, service-providers, customer-facing team members, as well as salespeople. But the principles of this program are the foundation of all persuasive communications and presentations, making it just as valuable for internal team members, managers and C-level executives who want to be better communicators and presenters.

    Its focus is to help participants infuse the boring basic case study with the passion and emotion of a powerful story that engages listeners, dispels sales objections, and establishes ‘you’ as the trusted expert.

    Learning Outcomes:

    • Why story? The neuroscience behind storytelling
    • The two struggles your story must embody
    • Basic story structure – why we do NOT use The Hero’s Journey as a model for our purposes.
    • Template -• the 5 Essential elements of any and every story
    • 8 ways that case stories support your business -• beyond marketing!
    • 4 believability enhancers to add even more credibility to your testimonials and case stodies.
    • What questions to ask to draw out the relevant content

  • The Power of Purposeful Storytelling™

    It is well-established that stories are more memorable and powerful than facts and statistics. Stories are the basis of leadership, coaching, influence, teaching, sales and team culture. From the beginning of time, stories are how we have passed on our values, made sense of the world and effected change. Today, it's how we influence our customers, our teams and audiences.

    Combining exercises in NLP (Neuro-Linguistic Programming), classic story-telling, stand-up comedy, improv, acting and professional speaking, Purposeful Storytelling helps participants to strategically turn personal experiences into stories that motivate, inspire and influence team members, customers and other stakeholder groups.

    This presentation can be customized to focus on any of the following elements:

    • Improv for speakers and presenters.
    • Storytelling performance & delivery
    • Storytelling structure and audience journey.
    • Topic descriptions that sell.
    • The craft of comedy for speakers and presenters

  • The 4 stories that matter – what everyone in business needs to have in their back pocket!

    If you want to become a more effective leader and influencer … if you want to sell without 'selling'... if you want to gain the kind of confidence that only comes from knowing your unique value... you need stories.

    Specifically, you need these stories...

    • Your 'testimonial' story (aka your customer story) tells people that the results achieve are real.
    • Your 'human' story shows you’re relatable and what it's like to work with you.
    • Your 'origin' story defines the problem you solve and positions you as the natural solution; it’s also your 'why me/us' story.
    • Your 'secret sauce' story is the most strongly differentiating of all the stories.

    The goal is to tell these stories clearly and confidently... and so naturally that they don’t even feel like 'stories'. You share them in conversation, on stage, or with your team.

    Key Take-Aways and Tools:

    • Why elevator pitches don’t, (and will never) work!
    • What truly interests people about your business, service or proposal.
    • Story structure specifically adapted to the needs of people in business. (It’s NOT the Hero’s Journey!)
    • 8 ways that stories make you better in business and in life!!

  • Sales Telepathy™

    This is a conversational approach to selling that works at the subconscious level. People will think you’re reading their mind! In this powerful presentation, participants learn how to use a simple communications tool to help them wrap their heads around their customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy.

    The principles behind Sales Telepathy are grounded in sales techniques proven by some of the most effective direct response advertising and marketing, as well as change management communications. What’s more, it can be applied just as easily and powerfully in sales conversations as in letters, brochures and websites.

    Key Take-Aways and Tools:

    • How to start a conversation to improve your chances of finishing with a sale.
    • How to elicit the needs and wants of the prospects so they sell themselves!
    • How to create a ‘burning platform’ to motivate the other person to take action now.
    • How to create a powerful sales letter in less than three minutes!

Michel Neray Videos

  • Michel Neray Storytelling
    International motivational speaker Michel Neray on the topic of storytelling in business. Large audience. Keywords: storytelling, business, sales,...
  • Your Brain on Storytelling
    What happens when you listen to a good story? Listening to a good story lights up the same part of the brain as does pleasure. Stories excite neurons...

Speaker Lists Featuring Michel Neray

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Michel Neray is a keynote speaker and industry expert who speaks on a wide range of topics such as Using Story to Get Past ‘Crossed-Arm' Syndrome, From Case Study to Case Story, The Power of Purposeful Storytelling™, The 4 stories that matter – what everyone in business needs to have in their back pocket! and Sales Telepathy™. The estimated speaking fee range to book Michel Neray for your event is $10,000 - $20,000. Michel Neray generally travels from TorontoCanada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Van Allen, Christi Tasker, Roberto Alas, Candace Reese Walters and Rob Salisbury. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michel Neray for an upcoming live or virtual event.

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