Categories:
‘Engaged Customer’ Strategy – Thriving in the Digital Deluge (Part 1)
Maryland, USA
Barton Goldenberg BiographyBarton Goldenberg is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. He was one of the first three inductees into the CRM Hall of Fame, and is also an acclaimed author. His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.
Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.
Barton’s Keynotes:
Digital Transformation: Top 10 Impacts on Your Go-To-Market Strategy
Data Analytics: Turning Customer Data into Business Intelligence
Next Big Thing in Social Media: Private Social Media Communities
Emerging Technologies: Top 10 Options
Customer Experience: Your 5-Year Roadmap for Success
Customer Relationship Management: Taking CRM Strategy to the Next Level
Why book Barton?
Barton delivers. A recognized thought-leader in the customer-centric technology space, his engaging style and insightful observations challenge audiences and keep them on the edge of their seats. He partners with clients throughout their events to ensure 100% success. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Selling Power and others. Barton’s clients include: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full listing, visit www.ismguide.com.
Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics. He lives in Chevy Chase, Maryland with his wife and two teenage children.
Contact a speaker booking agent to check availability on Barton Goldenberg and other top speakers and celebrities.
-‘Engaged Customer’ Strategy – Thriving in the Digital Deluge (Part 1)
The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits (FT Press Operations Management)
CRM In Real Time: Empowering Customer Relationships
CRM Automation
Key Takeaways:
• Digital transformation is mandatory to survive in today’s digital deluge.
• Digital transformation has huge impacts on your go-to-market strategy.
• Learn how well your organization is positioned to compete in the digital realm.
89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm.
Key Takeaways:
• Data analytics must become a core competency of every organization’s DNA.
• Data analytics takes unstructured customer data and transforms it into actionable insights.
• Learn how other companies use data analytics to engage customers and gain competitive advantage.
Today, more than 11 billion connected devices are producing some 8 zettabytes of data per year. This will balloon to 80 billion devices and a staggering 180 zettabytes of data by 2025 and continue growing exponentially from there. Companies need to learn how to harness this ‘digital firehose’ to acquire, retain and grow customer relationships in an increasingly connected and digitized world. Using real-world case studies, futurist Barton Goldenberg examines how organizations are successfully applying data analytics to both traditional and new digital media. Barton shares how B2B, B2C and B2B2C organizations like Amazon, Disney, and Verizon are ‘turning customer data into business intelligence’ to make better sales, marketing and customer-service decisions. During the keynote, participants are asked to grade each data analytics tool in terms of relevance to their business: Customer Segmentation, Master Data Management, Data Quality Management, Data Modeling, Predictive Analytics, Prescriptive Analytics, Data Warehouses, Data Lakes, ETL Tools and more.
Key Takeaways:
• Social media communities promote peer-to-peer exchange that drives customer engagement.
• Private social media communities are the best way to nurture sales leads.
• Learn how to successfully integrate social media insight onto your sales, marketing and customer service efforts.
Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, futurist Barton Goldenberg explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages. Keynote participants will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business.
• Better understand the pros and cons of the Top 10 emerging technologies.
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy.
Rapidly-evolving technologies are profoundly changing the way organizations deal with customers, partners and employees. Some companies adapt and survive, others do not. Will yours? Futurist Barton Goldenberg tailors this keynote to include the Emerging Technologies most relevant to your B2B, B2C or B2B2C industry: Identity Resolution, Virtual and Augmented Reality, Artificial Intelligence/Machine Learning, Internet of Things, Wearables, Mobile Apps/Mobile Technologies, Personalized Digital Videos, Addressable TV, Digital Portals, Blockchain, or others. During the keynote, participants will complete an ‘Emerging Technologies Scorecard’ to establish the relevance of each of the Top 10 Emerging Technologies to their businesses. Learn how an Emerging Technologies strategy can help your company deliver better products and services, engage more effectively with customers, reduce costs, and stay one step ahead of the competition.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business
• Better understand the pros and cons of the Top 10 emerging technologies
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy
Customers have almost limitless ways to engage brands, using all kinds of devices across dozens of touchpoints in sales, marketing and customer service. Winning organizations in B2B, B2C and B2B2C industries developed ‘engaged customer’ strategies to ensure an outstanding customer experience at each touchpoint. The key is to provide exactly the right offer via the customer’s desired channel at exactly the right time. Futurist Barton Goldenberg shares his step-by-step, 5-year Customer Experience Roadmap, used successfully by world-class B2B, B2C or B2B2C organizations worldwide. Discover this comprehensive framework that leverages a solid foundation of customer data, includes listening and data analytics tools to secure ongoing customer insights, and penetrates all four customer engagement channels -
• traditional media, social media, eCommerce, and Emerging Technologies -
• to achieve higher customer acquisition, retention and growth.
Users also viewed these speakers:This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
Barton Goldenberg is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. He was one of the first three inductees into the CRM Hall of Fame, and is also an acclaimed author. His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.
Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.
Barton’s Keynotes:
Digital Transformation: Top 10 Impacts on Your Go-To-Market Strategy
Data Analytics: Turning Customer Data into Business Intelligence
Next Big Thing in Social Media: Private Social Media Communities
Emerging Technologies: Top 10 Options
Customer Experience: Your 5-Year Roadmap for Success
Customer Relationship Management: Taking CRM Strategy to the Next Level
Why book Barton?
Barton delivers. A recognized thought-leader in the customer-centric technology space, his engaging style and insightful observations challenge audiences and keep them on the edge of their seats. He partners with clients throughout their events to ensure 100% success. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Selling Power and others. Barton’s clients include: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full listing, visit www.ismguide.com.
Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics. He lives in Chevy Chase, Maryland with his wife and two teenage children.
Contact a speaker booking agent to check availability on Barton Goldenberg and other top speakers and celebrities.
Key Takeaways:
• Digital transformation is mandatory to survive in today’s digital deluge.
• Digital transformation has huge impacts on your go-to-market strategy.
• Learn how well your organization is positioned to compete in the digital realm.
89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm.
Key Takeaways:
• Data analytics must become a core competency of every organization’s DNA.
• Data analytics takes unstructured customer data and transforms it into actionable insights.
• Learn how other companies use data analytics to engage customers and gain competitive advantage.
Today, more than 11 billion connected devices are producing some 8 zettabytes of data per year. This will balloon to 80 billion devices and a staggering 180 zettabytes of data by 2025 and continue growing exponentially from there. Companies need to learn how to harness this ‘digital firehose’ to acquire, retain and grow customer relationships in an increasingly connected and digitized world. Using real-world case studies, futurist Barton Goldenberg examines how organizations are successfully applying data analytics to both traditional and new digital media. Barton shares how B2B, B2C and B2B2C organizations like Amazon, Disney, and Verizon are ‘turning customer data into business intelligence’ to make better sales, marketing and customer-service decisions. During the keynote, participants are asked to grade each data analytics tool in terms of relevance to their business: Customer Segmentation, Master Data Management, Data Quality Management, Data Modeling, Predictive Analytics, Prescriptive Analytics, Data Warehouses, Data Lakes, ETL Tools and more.
Key Takeaways:
• Social media communities promote peer-to-peer exchange that drives customer engagement.
• Private social media communities are the best way to nurture sales leads.
• Learn how to successfully integrate social media insight onto your sales, marketing and customer service efforts.
Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, futurist Barton Goldenberg explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages. Keynote participants will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business.
• Better understand the pros and cons of the Top 10 emerging technologies.
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy.
Rapidly-evolving technologies are profoundly changing the way organizations deal with customers, partners and employees. Some companies adapt and survive, others do not. Will yours? Futurist Barton Goldenberg tailors this keynote to include the Emerging Technologies most relevant to your B2B, B2C or B2B2C industry: Identity Resolution, Virtual and Augmented Reality, Artificial Intelligence/Machine Learning, Internet of Things, Wearables, Mobile Apps/Mobile Technologies, Personalized Digital Videos, Addressable TV, Digital Portals, Blockchain, or others. During the keynote, participants will complete an ‘Emerging Technologies Scorecard’ to establish the relevance of each of the Top 10 Emerging Technologies to their businesses. Learn how an Emerging Technologies strategy can help your company deliver better products and services, engage more effectively with customers, reduce costs, and stay one step ahead of the competition.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business
• Better understand the pros and cons of the Top 10 emerging technologies
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy
Customers have almost limitless ways to engage brands, using all kinds of devices across dozens of touchpoints in sales, marketing and customer service. Winning organizations in B2B, B2C and B2B2C industries developed ‘engaged customer’ strategies to ensure an outstanding customer experience at each touchpoint. The key is to provide exactly the right offer via the customer’s desired channel at exactly the right time. Futurist Barton Goldenberg shares his step-by-step, 5-year Customer Experience Roadmap, used successfully by world-class B2B, B2C or B2B2C organizations worldwide. Discover this comprehensive framework that leverages a solid foundation of customer data, includes listening and data analytics tools to secure ongoing customer insights, and penetrates all four customer engagement channels -
• traditional media, social media, eCommerce, and Emerging Technologies -
• to achieve higher customer acquisition, retention and growth.
Barton Goldenberg is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barton Goldenberg for your event is $10,000 - $20,000. Barton Goldenberg generally travels from MD, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Geoffrey Moore, Scott McKain, Richard Florida and Rick Barrera. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barton Goldenberg for an upcoming event.
Key Takeaways:
• Digital transformation is mandatory to survive in today’s digital deluge.
• Digital transformation has huge impacts on your go-to-market strategy.
• Learn how well your organization is positioned to compete in the digital realm.
89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm.
Key Takeaways:
• Data analytics must become a core competency of every organization’s DNA.
• Data analytics takes unstructured customer data and transforms it into actionable insights.
• Learn how other companies use data analytics to engage customers and gain competitive advantage.
Today, more than 11 billion connected devices are producing some 8 zettabytes of data per year. This will balloon to 80 billion devices and a staggering 180 zettabytes of data by 2025 and continue growing exponentially from there. Companies need to learn how to harness this ‘digital firehose’ to acquire, retain and grow customer relationships in an increasingly connected and digitized world. Using real-world case studies, futurist Barton Goldenberg examines how organizations are successfully applying data analytics to both traditional and new digital media. Barton shares how B2B, B2C and B2B2C organizations like Amazon, Disney, and Verizon are ‘turning customer data into business intelligence’ to make better sales, marketing and customer-service decisions. During the keynote, participants are asked to grade each data analytics tool in terms of relevance to their business: Customer Segmentation, Master Data Management, Data Quality Management, Data Modeling, Predictive Analytics, Prescriptive Analytics, Data Warehouses, Data Lakes, ETL Tools and more.
Key Takeaways:
• Social media communities promote peer-to-peer exchange that drives customer engagement.
• Private social media communities are the best way to nurture sales leads.
• Learn how to successfully integrate social media insight onto your sales, marketing and customer service efforts.
Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, futurist Barton Goldenberg explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages. Keynote participants will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business.
• Better understand the pros and cons of the Top 10 emerging technologies.
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy.
Rapidly-evolving technologies are profoundly changing the way organizations deal with customers, partners and employees. Some companies adapt and survive, others do not. Will yours? Futurist Barton Goldenberg tailors this keynote to include the Emerging Technologies most relevant to your B2B, B2C or B2B2C industry: Identity Resolution, Virtual and Augmented Reality, Artificial Intelligence/Machine Learning, Internet of Things, Wearables, Mobile Apps/Mobile Technologies, Personalized Digital Videos, Addressable TV, Digital Portals, Blockchain, or others. During the keynote, participants will complete an ‘Emerging Technologies Scorecard’ to establish the relevance of each of the Top 10 Emerging Technologies to their businesses. Learn how an Emerging Technologies strategy can help your company deliver better products and services, engage more effectively with customers, reduce costs, and stay one step ahead of the competition.
Key Takeaways:
• Executives must stay on top of how emerging technologies impact their business
• Better understand the pros and cons of the Top 10 emerging technologies
• Learn which emerging technologies are most relevant to your business’s go-to-market strategy
Customers have almost limitless ways to engage brands, using all kinds of devices across dozens of touchpoints in sales, marketing and customer service. Winning organizations in B2B, B2C and B2B2C industries developed ‘engaged customer’ strategies to ensure an outstanding customer experience at each touchpoint. The key is to provide exactly the right offer via the customer’s desired channel at exactly the right time. Futurist Barton Goldenberg shares his step-by-step, 5-year Customer Experience Roadmap, used successfully by world-class B2B, B2C or B2B2C organizations worldwide. Discover this comprehensive framework that leverages a solid foundation of customer data, includes listening and data analytics tools to secure ongoing customer insights, and penetrates all four customer engagement channels -
• traditional media, social media, eCommerce, and Emerging Technologies -
• to achieve higher customer acquisition, retention and growth.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
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