Former Director of Programming of Xbox Live At Microsoft & Public Face of The Xbox Brand As "Major Nelson"; Communications, Crisis Response & Community Building Strategist
Larry Hryb Biography
Larry Hryb spent 23 years at Microsoft, most of them as director of programming for Xbox Live, where he served as the public face of the Xbox brand under the name Major Nelson. He launched one of Microsoft's first podcasts in 2005, was part of an Emmy Award-winning team, and is recognized as gaming's first influencer and a pioneer in community building at scale. Hryb led communications through the Xbox One crisis in 2013 and the brand recovery that followed, helping build Xbox Live from launch to over 1 billion accounts.
Before Microsoft, Hryb was a radio broadcaster at Clear Channel's WKSS in Hartford. He holds a degree from the S.I. Newhouse School of Public Communications at Syracuse University. Hryb speaks, advises and consults on communications strategy, crisis response and building audience trust at scale.
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Larry Hryb Speaking Topics
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How We Did It: The Microsoft & Xbox Playbook
Ten culture principles that built Microsoft. The Xbox story from first console to global platform, told from inside the building. The 2013 Xbox One crisis and what it actually took to come back. Seven communication rules from 23 years of doing this work at scale. One through-line holds the whole talk together: every win traces back to listening. Every loss traces back to stopping. The audience walks out with a framework they can use the next day. Larry Hyrb built this talk using Patrick Winston's MIT speaking methodology, adapted for the real world.
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Community as Product: Building Trust at Scale
Larry Hyrb spent 20 years as Major Nelson building a direct relationship with millions of gamers through one of the first podcasts at a major tech company. Xbox built one of the largest online communities in gaming. This talk is about how we did that, and what it looks like when a brand stops marketing to its community and starts partnering with it. Covers authentic brand voice in practice, rebuilding trust after a public failure, and why the community is the product. Works for any organization that depends on sustained audience trust.
Larry Hryb Videos
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Our experienced booking agents have successfully helped clients around the world secure speakers like Larry Hryb for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Larry Hryb, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Larry Hryb or any other speaker of your choice. -
What are the speaker fees for Larry Hryb
Speaking fees for Larry Hryb, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Larry Hryb are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Larry Hryb, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Larry Hryb speak about?
Larry Hryb is a keynote speaker and industry expert whose speaking topics include Business Authors, Communication, Crisis Management, Disruptive Thinking, Ethics & Integrity, Executive Leadership, Gaming, Marketing, Social Activism, Thought Leadership -
Where does Larry Hryb travel from?
Larry Hryb generally travels from Seattle, WA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Larry Hryb’s agent?
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Larry Hryb is a keynote speaker and industry expert who speaks on a wide range of topics such as How We Did It: The Microsoft & Xbox Playbook, Community as Product: Building Trust at Scale and Crisis Communications: The Playbook Nobody Wants to Use. The estimated speaking fee range to book Larry Hryb for your event is $10,000 - $20,000. Larry Hryb generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dawn Carrington, Chip Massey, Dr. Mark Lomax II, Daniel Stanton and Karyn Elizabeth Suárez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Larry Hryb for an upcoming live or virtual event.
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