Franchise Development Expert & CEO of PRIMO Partners; Author of "The Self*ish Servant"

Raleigh, NC, USA

Antonio McBroom Biography

Antonio McBroom is the CEO and Visionary of PRIMO Partners, a successful franchise developer of Ben & Jerry’s and Starbucks. With a proven track record in franchise entrepreneurship and real estate development, McBroom’s ultimate passion lies in developing tomorrow’s leaders through immersive business and leadership development programs.

McBroom has been featured in top-tier publications such as Entrepreneur Magazine, Black Enterprise, and QSR Magazine. He has received prestigious accolades including the MVP Multi-Unit Franchise Award, Ben & Jerry’s “Big O” Global Operator of the Year Award, and the University of North Carolina-Chapel Hill Distinguished Young Alumni Award. McBroom’s speaking engagements have inspired audiences of 150 to 1,500 people at events like the Blue Cross Blue Shield MLK Day of Service and the Unilever and Ben & Jerry’s Global Franchise Gathering.

At the core of McBroom’s message is PrimOS, his proprietary personal operating system designed to help leaders create extraordinary lifestyles. PrimOS uniquely blends self-awareness and servant leadership with passion and tenacity, offering a distinctive approach to personal and professional growth. Going from ice cream scooper to Ben & Jerry’s youngest franchisee and CEO of a $20M+ annual business, McBroom passionately pursues his goal of leaving a $10B+ legacy and impact on Black business excellence.

McBroom is a purposeful philanthropist who serves as an active member and international missionary leader at his church, New Hope. McBroom resides in North Carolina with his wife and two children. Through his multi-unit, multi-brand, and multi-state empire, McBroom created the Extra • Ordinary life he dreamed of, transforming his family and community in the process. In his book, “The self•ish SERVANT,” a hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent.

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Speaker profile last updated by AAE Talent Team on 07/18/2025.

Antonio McBroom Speaking Topics

  • Pardon My Passion

    This is a high-energy, soul-stirring talk about the unapologetic pursuit of purpose. Sharing lessons from his journey as a social entrepreneur, CEO of Primo Partners, and community builder, Antonio McBroom reveals how passion—when harnessed with discipline and clarity—can become a powerful force for legacy, leadership, and liberation. This talk is a call to action for dreamers, disruptors, and doers to stop playing small and start leading boldly, even when the world isn’t ready for their fire.

  • The Selfish Servant

    A Selfish Servant challenges traditional leadership models by exploring how personal alignment fuels greater impact. Drawing from his journey as the nation’s largest Black-owned Ben & Jerry’s franchisee, Antonio McBroom shares how embracing his own purpose, values, and vision has empowered him to serve others more authentically and effectively. Audiences will walk away inspired to lead with intentionality, turn business into a vehicle for social good, and redefine what it truly means to be of service.

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Antonio McBroom Videos

Antonio McBroom - Morehead Cain Alumni Foum

Antonio McBroom - Morehead Cain Alumni Foum

This talk, given by Antonio McBroom ’08, is entitled, “Pardon my Passion.”

  • How do I book Antonio McBroom to speak at my event?

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  • What are the speaker fees for Antonio McBroom

    Speaking fees for Antonio McBroom, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Antonio McBroom are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Antonio McBroom, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Antonio McBroom speak about?

  • Where does Antonio McBroom travel from?

    Antonio McBroom generally travels from Raleigh, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Antonio McBroom is a keynote speaker and industry expert who speaks on a wide range of topics such as Pardon My Passion, The Selfish Servant and C.E.O. Life: Creating Extra Ordinary Life. The estimated speaking fee range to book Antonio McBroom for your event is $20,000 - $30,000. Antonio McBroom generally travels from Raleigh, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marla Blow, Jasmine Crowe-Houston, Xernona Clayton, Tina Knowles and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Antonio McBroom for an upcoming live or virtual event.

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