Trial & Jury Consultant; CEO of Intermark Legal

Birmingham, AL, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Jake McKenzie Biography

Jake McKenzie shapes case strategy by using persuasive psychology to determine how jurors really think, feel and act. This approach gives cases an extraordinary advantage. Intermark Group welcomes opportunities for the CEO to visit and share its unique perspective. Intermark Legal is turning their foundational knowledge of marketing using persuasive psychology to shape success with juries. We unite argument strategy, trial visuals, juror psychographics, and predictive analysis to steer case outcomes based psychological influence.

Intermark takes a truly unique approach to case strategy. With the help of our in-house PhDs, we leverage psychological theory and insights at each stage of the trial. This requires an expansive lens on jury beliefs as well as an evolved perspective surrounding the portrayal of arguments.

Jake McKenzie is the CEO of Intermark Group and Intermark Legal. His background is in psychology, which gives him an unparalleled view of changing individual beliefs and behavior. Employing PhD Psychologists to apply well-documented human psychology, Jake has helped shape such successful brands as Toyota, Krispy Kreme, Progressive Insurance, and is using this knowledge to shake up the courtroom. Jake is also an avid reader and outdoors enthusiast, in addition to being a father of four. Jake holds a BA in Psychology and Political Science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.

We invite your audience to take a journey down the winding road of the human psyche. Let’s explore the normative irrationality that drives jurors to make decisions AND how to affect those decisions.

BOOK Jake McKenzie

Speaker profile last updated by AAE Talent Team on 02/07/2025.

Jake McKenzie Speaking Topics

  • Irrational Juries and How to Love Them

    In this session Jake will walk through the psychology of how juries make decisions (It doesn’t work like you think it does) and how successful litigators apply psychology to effectively persuade them. We will review several juror’s cognitive biases and how savvy litigators can leverage them to increase your odds of winning. These will include:

    1. Narrative biases
    2. Consistency principles
    3. Anchoring
    4. Cognitive Dissonance

    Attendees will gain a better understanding of juries and walk away with actionable ways to be more effective litigators.

  • The Intersection of Psychology and Damages in Litigation

    Embark on a captivating exploration of the intersection between psychology and damages valuation in litigation with our esteemed speaker, Jake McKenzie, an expert seasoned in supporting trial lawyers like you in complex legal battles. This session will delve into the profound impact of psychological levers such as the endowment effect, consistency principle, and anchoring on the valuation process and effectively determining damages. Examine the psychological principles underlying the effects of seeking and awarding damages, and how monetary compensation can influence perceptions of the legal process, and where emotions can play a role in getting successful outcomes. Elevate your practice by mastering the art of setting damages through the lens of psychological principles.

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  • How do I book Jake McKenzie to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jake McKenzie for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jake McKenzie, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jake McKenzie or any other speaker of your choice.
  • What are the speaker fees for Jake McKenzie

    Speaking fees for Jake McKenzie, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jake McKenzie are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Jake McKenzie, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jake McKenzie speak about?

    Jake McKenzie is a keynote speaker and industry expert whose speaking topics include Government, Law, Marketing, Psychology, Social Sciences
  • Where does Jake McKenzie travel from?

    Jake McKenzie generally travels from Birmingham, AL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Jake McKenzie for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jake McKenzie for your next private or corporate function.
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Jake McKenzie is a keynote speaker and industry expert who speaks on a wide range of topics such as Irrational Juries and How to Love Them , The Intersection of Psychology and Damages in Litigation and Using Psychology to Craft Compelling Narratives . The estimated speaking fee range to book Jake McKenzie for your event is $10,000 - $20,000. Jake McKenzie generally travels from Birmingham, AL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mark Joseph Stern, Jefferson Fisher, Shontavia Johnson, Chase Neely and Mike Mumola. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jake McKenzie for an upcoming live or virtual event.

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