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Will Page

Author & Former Chief Economist at Spotify

Author & Former Chief Economist at Spotify

Travels From Travels From:
London, UK
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Will Page Biography

Will Page is the former Chief Economist of Spotify and PRS for Music, where he pioneered rockonomics, the application of economics to music and digital media. At PRS, he published work on the Long Tail and Radiohead's In Rainbows and had a pivotal role in saving BBC 6Music. At Spotify, he helped redefine catalogue, and his global value of music copyright has become an essential tool for all music industry stakeholders. Will is now working full time on his first book, Tarzan Economics: Eight Principles in Pivoting through Disruption.

Having been a significant player throughout music’s ‘first to suffer and first to recover’ journey through digital disruption, Will believes the industry has a twenty-year head start to help everyone else staring at their own Napster moment due to Covid-19. As a result of the pandemic, everyone is facing an unprecedented level of disruption, a pace of change that’s accelerated, and a future that will look nothing like the past. Based on his personal experiences, Will believes these eight principles will help individuals, organizations, and institutions pivot their way through disruption by letting go of the old vine and reaching out for the new. Fueled by his passion for teaching economics to those who don’t think they’ll understand it, don’t want to understand it but have to, and the audience that has to understand it now, Will’s approach to public speaking has three rules: (1) if they’re not laughing, they’re not learning; (2) every minute he’s talking is a minute where the audience can’t ask questions and (3) always engage the least interested person in the room, ensuring no one is left behind.

From his first break - writing for Straight No Chaser magazine - to producing a recent documentary on West African Highlife and chart-topping DJ sets, Will's portfolio is diverse. A passionate communicator, he is regularly featured in Billboard Magazine, The Economist, and the Financial Times. He is frequently called upon to advise governments on policy issues, measuring the creative industries' contribution to the economy, advising leaders on how to tackle piracy, and examining Covid-19’s impact on Live and Recorded Music Industries. Additionally, he collaborated with the University of Chicago, applying behavioral economics to Spotify's popular Discover Weekly feature. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts.

Will Page Videos

  • Will Page (Tarzan Economics)
    Will Page was working for the UK Government Economic Service in the income tax division, and moonlighting as a music writer for Straight No Chaser...
  • Will Page | Eight Principles for Pivoting Through Disruption | Google
    Will Page discusses his book "Tarzan Economics: Eight Principles for Pivoting Through Disruption", a stunning new insight into how the most crucial...

Will Page Books

  • Pivot: Eight Principles for Transforming Your Business in a Time of Disruption
    Pivot: Eight Principles for Transforming Your Business in a Time of Disruption
  • Tarzan Economics: Eight Principles for Pivoting through Disruption
    Tarzan Economics: Eight Principles for Pivoting through Disruption

FAQs on booking Will Page

  • How do I book Will Page to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Will Page for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Will Page, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Will Page or any other speaker of your choice.
  • What are the speaker fees for Will Page

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  • What topics does Will Page speak about?

  • Where does Will Page travel from?

    Will Page generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Will Page’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Will Page for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Will Page for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Will Page or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Will Page is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Will Page for your event is available upon request. Will Page generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Gary Vaynerchuk, Igor Beuker, Carly Fiorina and Geoff Colvin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Page for an upcoming live or virtual event.

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