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Laura Best Biography

Laura Best is a keynote speaker, bestselling author, and founder of Passion Collective, a global community helping professionals reconnect with what makes them come alive in work and life. With more than two decades of experience leading award-winning marketing campaigns in the UK and U.S., Best has worked with Fortune 500 companies, global health brands, and fast-growing startups to drive brand performance. Since founding Passion Collective in 2014, she has built a movement that has reached thousands of professionals worldwide, delivering practical inspiration to help people bring more of what they love into their lives.

In 2025, Best launched her debut book, "Born to Buzz: How to Spark Your Passions (Without Quitting It All)," which became an Amazon Instant Bestseller and #1 Release. A practical and energizing guide for professionals seeking more passion in their work and life, "Born to Buzz" is based on her experience leading Passion Collective. Best introduces 12 transformational “Sparks”—mindset shifts, habits, and tools that help readers rediscover their confidence, creativity, and sense of purpose. The book combines real stories, science-backed insights, and actionable strategies to show how passion can be part of everyday life, while not letting go of responsibilities for those we love and lead. "Born to Buzz" is both a call to action and a grounded roadmap for anyone ready to make space for what truly lights them up.

Growing up in Dorset, UK, Best followed what seemed like the "right" path by studying history at the University of Warwick. During her time there, a summer adventure involving a hairdryer and a Greyhound bus (long story!) led her to Minneapolis, where she fell in love with the city's creative energy and possibilities. After Warwick, she built a PR career in the UK, working on award-winning campaigns like Land Rover's "In Search of a Legend" and NSPCC's "Full Stop" (which sought to eliminate child abuse). At 26, she left the UK to join the Minneapolis advertising scene, armed with just a suitcase, $500, and her snowboard, emboldened by her father's parting words to "fly". In the following years, she became known as one of the Twin Cities' top digital marketing leaders. In 2014, Best launched Passion Collective, initially as a women's community, to create space for real conversations about passion, identity, and fulfillment at a time when many didn’t feel they had the permission to support each other or voice their needs. Since then, she has awarded microgrants to Passion Seekers across Europe, U.S. and Africa, launched the Passion Chats podcast, and spoken to thousands of leaders of all genders across the US sharing practical ways to do more of what they love in work and life.

Best resonates deeply with audiences because she knows their journey – she's experienced burnout (and risen from it), been the "only" at decision-making tables, and felt the loneliness of being an ambitious working parent far from home. What distinguishes her is relatability, directness, humor, and belief in "Practical Inspiration".

"We have one life - are we truly living it?" – this question drives Laura's work. Her mission is simple: help people bring more of what they love into their lives, right where they are. Because when we embrace our passions, we light up our own lives and inspire others to do the same.

Best lives in Golden Valley, MN with her husband and daughter, and continues to champion a more passionate, human way to live and lead.

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Speaker profile last updated by AAE Talent Team on 10/07/2025.

Laura Best Speaking Topics

  • Supercharge Your Work and Life By Rediscovering Your Passions

    Ready to supercharge your work and life? Laura Best, founder of the global community Passion Collective, is here to help.

    In a world that constantly asks for more—more productivity, more achievements, more of our attention—we've become experts at meeting expectations. We deliver on deadlines, we show up for our teams, we care for others.

    Yet, something feels off.

    Despite checking all the right boxes, that sense of aliveness, of making a genuine impact, starts to feel increasingly distant. We wonder how we can regain energy, and what it means to love more of our lives.

    What if the answer isn't pushing harder but rediscovering and doing more of what truly lights us up? And how do we do that, when our days are packed, and we feel like we have nothing more to give?

    In this entertaining and insightful keynote, Laura brings her "practical inspiration" approach that weaves together science, stories and actionable advice, all centered on her core belief that "we have one life to live – are we truly living it?"

    Attendees will learn:

    • What passion really is (hint: it's not what you think) and why it matters in today's world
    • The comfort and clarity that comes from recognizing the universal barriers to doing what we love
    • Laura's proven 5-Step Method that has helped thousands reclaim their passions
    • Practical ways to weave what lights you up into your everyday life

    Attendees walk away with actionable next steps, renewed self-belief, and the confidence to bring more passion into their daily lives. The result? Greater fulfillment across careers, relationships, and personal wellness.

    Audience:

    • Entrepreneurs/small business or independent business owners, especially female entrepreneurs.
    • Mid-level leaders within medium/large organizations, especially those in fast-paced roles. Can be people leaders or direct reports.

  • Work Worth Loving: Transform Team Engagement With The Power of Job Crafting

    What if the key to firing up your team's potential lies in helping them do more of what they love? Passion isn't just a nice-to-have – it's the catalyst for innovation, engagement, and breakthrough performance.

    Drawing from her corporate marketing experience and ten-plus years leading global community Passion Collective, Laura Best shows how to reimagine leadership through "job crafting", creating new possibilities for individual fulfillment and team connection. Through storytelling and hands-on exercises, Laura explores creative ways to help your people thrive within existing systems. She shows how simple shifts in people leadership and communication can create meaningful opportunities for growth and contribution. This isn't just inspiration – it's a practical pathway to bringing more passion into your team's daily work.

    Tangible takeaways:

    • Discover fresh perspectives on leading with both passion and practicality
    • Learn creative approaches to uncovering your team's strengths
    • Master conversations that uncover what truly motivates your people
    • Elevate your leadership through the power of meaningful connection

    This keynote will inspire, challenge, and energize you – get ready to discover how work worth loving can transform everything!

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Laura Best Videos

Laura Best Speaker Reel

Laura Best Speaker Reel

Keynote speaker, author and community builder, Laura Best inspires audiences with her message of how we can supercharge our work and lives by...

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Born to Buzz How to Spark Your Passions (Without Quitting It All)
Born to Buzz How to Spark Your Passions (Without Quitting It All)

  • How do I book Laura Best to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Laura Best for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Laura Best, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Laura Best or any other speaker of your choice.

  • What are the speaker fees for Laura Best

    Speaking fees for Laura Best, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Laura Best are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Laura Best, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Laura Best speak about?

    Laura Best is a keynote speaker and industry expert whose speaking topics include Adventure, Author, Creativity, Empowerment, European Heritage, Female Leadership, Human Resources, Inspirational, Mental Health, Motivational, Peak Performance, Personal Growth, Stress Management, Teamwork & Teambuilding, Women, Work-Life Balance

  • Where does Laura Best travel from?

    Laura Best generally travels from Minneapolis, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Laura Best’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Laura Best for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Laura Best for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Laura Best or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Laura Best is a keynote speaker and industry expert who speaks on a wide range of topics such as Supercharge Your Work and Life By Rediscovering Your Passions, Work Worth Loving: Transform Team Engagement With The Power of Job Crafting and Fire to Shine: Self-Care That Sparks Real Change. The estimated speaking fee range to book Laura Best for your event is $10,000 - $20,000. Laura Best generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Shanna B. Tiayon, Dr. Amelia Reigstad, PhD, Carley Hauck, Tara LaFon Gooch, MBA and Sara Safari. Contact All American Speakers for ratings, reviews, videos and information on scheduling Laura Best for an upcoming live or virtual event.

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