Organizational Transformation & Leadership Development Expert; CEO of Ferrazzi Greenlight; Authority on Behavior Change

Los Angeles, CA, USA
Live Event: $5,000 - $10,000 Virtual Event: $5,000 - $10,000 More Fee Info

Rob Whitfield Biography

Rob Whitfield is a CEO and thought leader whose career centers on unlocking the potential of individuals, teams, and organizations. His journey from technology consultant to a recognized authority on behavior change demonstrates a deep understanding that business success is closely tied to human interaction and collaboration.

Growing up in England, sometimes facing challenging circumstances including homelessness, Whitfield developed a conviction to make a difference and foster positive change in people's lives. This commitment has shaped his professional path.

Whitfield has spent more than 20 years in consulting, focusing on helping clients achieve a return on investment through workplace behavior change. His professional experience includes roles at North Highland, where he served as principal, the UK Home Office, and Accenture as a management consultant. He later became CEO of Ferrazzi Greenlight, a consulting and coaching firm specializing in organizational transformation and leadership development. His expertise in managing large-scale system change contributed to the firm's growth and reputation in the field.

Whitfield has worked with teams at major companies such as Aflac, British Telecom, Coca-Cola, CVS, EDP, General Motors, Marks & Spencer, T-Mobile, Verizon, Volkswagen, and the World Bank Group. He has coached CEOs and senior executives, providing insight into executive leadership, team dynamics, and industry disruption. Whitfield has also led transformation initiatives for Fortune 500 companies and international development organizations.

He is the founder of Redefine Winning, a research institute dedicated to driving measurable results from behavior change in the workplace. Under his leadership, Redefine Winning has established a reputation for its holistic approach to team performance and organizational effectiveness. Whitfield holds certifications including Certified Change Management Practitioner from Prosci and Certified Master Practitioner of Time Line Therapy, Hypnosis, and Coaching from the American Board of NLP.

As a speaker and storyteller, Whitfield connects audiences to new ideas and encourages accountability for behavior change. His keynote speeches draw on real-world examples from his work with top teams, offering practical tools and mindsets for leadership and organizational transformation. Whitfield is recognized for translating experience into actionable insights that support leadership development, executive coaching, and organizational change.

BOOK Rob Whitfield

Speaker profile last updated by AAE Talent Team on 06/02/2026.

Rob Whitfield Speaking Topics

  • Inflection Point: Why Team Competencies Make Or Break Your Career Learn the secrets to what makes a truly cohesive team.

    Rob has partnered with many of the most important teams at the world’s most significant organizations and provides a valuable behind the scenes look at what they struggled with and how they remain, or became, the best through team competencies.

    Take a powerful team diagnostic and understand whether your team is cohesive Hear real time examples of how the best teams in the world operate, and what to avoid Learn and try proven practical tools to achieve 10X results as a team Learn the behavioral shifts needed to supercharge the energy, accountability, results, and enjoyment of your team Become a team that wins when everyone crosses the finish line

    • together.'

  • Hybrid 2.0: How To Achieve Exponential Results In The ‘New Normal’ Workplace

    The pandemic forced us to radically adapt and innovate in a moment of change and turmoil. What we learned from this was the need to be much more agile in our ways of working, and that the old ways of working were not as good as we thought.

    • Hear first-hand how the biggest companies in the world navigated the pandemic and came out on top
    • Learn the 12 critical pillars all successful companies must embrace to achieve 10X results
    • Understand the history of work to avoid the mistakes of the past and overtake the competition
    • Learn to harness the power of teams in the new work world, whether in-person, remote, or hybrid.

Read More +

Rob Whitfield Videos

Rob Whitfield - Keynote Speaker Introduction

Rob Whitfield - Keynote Speaker Introduction

Rob is an award-winning Behavior Change Specialist, Certified NLP Trainer, and Executive Coach with three decades of consulting experience driving a...

  • How do I book Rob Whitfield to speak at my event?

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  • What are the speaker fees for Rob Whitfield

    Speaking fees for Rob Whitfield, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rob Whitfield are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Rob Whitfield, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Rob Whitfield speak about?

  • Where does Rob Whitfield travel from?

    Rob Whitfield generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Rob Whitfield for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rob Whitfield for your next private or corporate function.
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Rob Whitfield is a keynote speaker and industry expert who speaks on a wide range of topics such as Inflection Point: Why Team Competencies Make Or Break Your Career Learn the secrets to what makes a truly cohesive team., Hybrid 2.0: How To Achieve Exponential Results In The ‘New Normal’ Workplace, Supercharge Your Outcomes: The Power Of Relationships Business is human; relationships power growth! and Re-Think Transformations With Powerful Change Movements. The estimated speaking fee range to book Rob Whitfield for your event is available upon request. Rob Whitfield generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jason Young, Brad Deutser, Dominic Ashley-Timms, Liz Ryan and Jeremy Cage. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rob Whitfield for an upcoming live or virtual event.

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