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Mark McCrindle

Generational Experts, Futurist, Social Researcher & Demographer

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Mark McCrindle Biography

Mark McCrindle is a social researcher with an international following. He is a recognised thought-leader in tracking emerging trends influencing society. As Principal of McCrindle, a renown demographer and futurist, he has developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator. McCrindle has appeared across all major television networks, radio and print media, and has twice been invited to speak at TEDx events. He has presented thousands of keynotes and workshops in all major industries including, finance, technology, health, mining, energy and education for Australia’s top brands and organisations.

McCrindle speaks with expert authority on topics such as future trends, leadership, customer engagement, generational change and business insights. McCrindle brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes.

Armed with the latest findings, these are presented in a customised and innovative way. His advisory, communications and research company, McCrindle, counts among its clients more than 100 of Australia’s largest companies and leading international brands. McCrindle’s highly regarded research is presented through visualized reports, infographics, keynote presentations, workshops, videos and blog articles.

McCrindle, BSc (Psychology), MA, is the author of four books on emerging trends and social change. "Work Wellbeing: Leading thriving teams in rapidly changing timesdsD", "The ABC of XYZ: Understanding the Global Generations", "Word Up: A Lexicon and Guide to Communication in the 21st Century" and "The Power of Good".

Speaking Topics
  • Leadership

    Leadership in anxious times: How to innovate and future proof your organisation

    When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19 reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve.

    Work Wellbeing: Leading thriving teams in rapidly changing times

    Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it.

  • Future Trends

    Changing times emerging trends: Innovating and thriving amidst transformative times

    Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming Australia to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how through collaboration, innovation and adaptation, we can thrive in these times of change.

    The future of work: Understanding the trends to prepare for the future

    COVID-19 ushered in the most transformative change to work that we have seen in a century. With the impacts extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to training and motivating staff virtually, this session will help leaders and organisations understand and navigate the future of work to facilitate employee, organisational and societal wellbeing.

  • Generational Change

    Understanding and engaging with the ever-changing customer

    Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations • Millennials, Gen Z and Gen Alpha • and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times.

    The new world of work and the emerging workforce

    The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

  • Demographic Insights

    A demographic snapshot of Australia:

    Now and towards 2030

    To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. He will look at the emerging trends redefining Australia, from population forecasts, the new baby boom which is breaking all previous records, unprecedented growth of our major cities, to the rise of the regions. This session will deliver an analysis of the changes and future forecasts on what the decade ahead will hold.

    Bringing data to life

    The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.

  • Futureproofing and Strategy Consulting

    Our executive workshops and briefings are designed to create a clearer picture of the trends in the world of ‘big-data’ that inform strategic thinking to equip you to manage change In a complex, interconnected world where diversity, shaped by globalization and technological advancement forms the fabric of modern society, clarity is essential. We provide consulting advice to large and small companies by delivering a strategic analysis of the emerging issues that shape the future. By the end of the session you will understand how IT, digitalisation, big data and analytics can become a major part of your competitive strategy to help your company gain an advantage.

    Option 1: DESTEL strategy workshops

    The DESTEL strategic workshop was developed in-house to provide an environmental scan across six categories – Demographic, Economic, Social, Technological, Environmental, Legislative, Futureproofing. It is designed to detect early signs of opportunities and threats that could most impact your organisation’s current and future strategic plans.

    Option 2: Strategic advisory

    In an age of rapid demographic, social and technological upheaval, this workshop will help organisations develop strategies for an uncertain future. We help you understand the forces that are shaping your operating environment so you can future-proof your organisation. From this session you will discover strategic insights, identify new target markets, understand external trends, improve stakeholder engagement and be in a position to provide clear direction for your organisation.

Videos
Books
Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times

Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times

Generation Alpha

Generation Alpha

The ABC of XYZ: Understanding the Global Generations

The ABC of XYZ: Understanding the Global Generations

FAQs
  • How do I book Mark McCrindle to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mark McCrindle for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mark McCrindle, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mark McCrindle or any other speaker of your choice.
  • What are the speaker fees for Mark McCrindle

    Speaking fees for Mark McCrindle, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mark McCrindle are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Mark McCrindle, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Mark McCrindle speak about?

    Mark McCrindle is a keynote speaker and industry expert whose speaking topics include Authors, Business, Culture, Education, Futurists, Generational Issues, Innovation, Leadership Speakers, TED.
  • Where does Mark McCrindle travel from?

    Mark McCrindle generally travels from Sydney, Australia, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Mark McCrindle’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mark McCrindle for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark McCrindle for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Mark McCrindle or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Check Availability

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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Generational Experts, Futurist, Social Researcher & Demographer

Travels From:
Sydney, Australia
Speaking Fee:

Mark McCrindle Biography

Mark McCrindle is a social researcher with an international following. He is a recognised thought-leader in tracking emerging trends influencing society. As Principal of McCrindle, a renown demographer and futurist, he has developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator. McCrindle has appeared across all major television networks, radio and print media, and has twice been invited to speak at TEDx events. He has presented thousands of keynotes and workshops in all major industries including, finance, technology, health, mining, energy and education for Australia’s top brands and organisations.

McCrindle speaks with expert authority on topics such as future trends, leadership, customer engagement, generational change and business insights. McCrindle brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes.

Armed with the latest findings, these are presented in a customised and innovative way. His advisory, communications and research company, McCrindle, counts among its clients more than 100 of Australia’s largest companies and leading international brands. McCrindle’s highly regarded research is presented through visualized reports, infographics, keynote presentations, workshops, videos and blog articles.

McCrindle, BSc (Psychology), MA, is the author of four books on emerging trends and social change. "Work Wellbeing: Leading thriving teams in rapidly changing timesdsD", "The ABC of XYZ: Understanding the Global Generations", "Word Up: A Lexicon and Guide to Communication in the 21st Century" and "The Power of Good".

Mark McCrindle Speaking Topics

  • Leadership

    Leadership in anxious times: How to innovate and future proof your organisation

    When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19 reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve.

    Work Wellbeing: Leading thriving teams in rapidly changing times

    Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it.

  • Future Trends

    Changing times emerging trends: Innovating and thriving amidst transformative times

    Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming Australia to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how through collaboration, innovation and adaptation, we can thrive in these times of change.

    The future of work: Understanding the trends to prepare for the future

    COVID-19 ushered in the most transformative change to work that we have seen in a century. With the impacts extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to training and motivating staff virtually, this session will help leaders and organisations understand and navigate the future of work to facilitate employee, organisational and societal wellbeing.

  • Generational Change

    Understanding and engaging with the ever-changing customer

    Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations • Millennials, Gen Z and Gen Alpha • and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times.

    The new world of work and the emerging workforce

    The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

  • Demographic Insights

    A demographic snapshot of Australia:

    Now and towards 2030

    To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. He will look at the emerging trends redefining Australia, from population forecasts, the new baby boom which is breaking all previous records, unprecedented growth of our major cities, to the rise of the regions. This session will deliver an analysis of the changes and future forecasts on what the decade ahead will hold.

    Bringing data to life

    The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.

  • Futureproofing and Strategy Consulting

    Our executive workshops and briefings are designed to create a clearer picture of the trends in the world of ‘big-data’ that inform strategic thinking to equip you to manage change In a complex, interconnected world where diversity, shaped by globalization and technological advancement forms the fabric of modern society, clarity is essential. We provide consulting advice to large and small companies by delivering a strategic analysis of the emerging issues that shape the future. By the end of the session you will understand how IT, digitalisation, big data and analytics can become a major part of your competitive strategy to help your company gain an advantage.

    Option 1: DESTEL strategy workshops

    The DESTEL strategic workshop was developed in-house to provide an environmental scan across six categories – Demographic, Economic, Social, Technological, Environmental, Legislative, Futureproofing. It is designed to detect early signs of opportunities and threats that could most impact your organisation’s current and future strategic plans.

    Option 2: Strategic advisory

    In an age of rapid demographic, social and technological upheaval, this workshop will help organisations develop strategies for an uncertain future. We help you understand the forces that are shaping your operating environment so you can future-proof your organisation. From this session you will discover strategic insights, identify new target markets, understand external trends, improve stakeholder engagement and be in a position to provide clear direction for your organisation.

Mark McCrindle Videos

  • McCrindle - Virtual Presentation Sample
  • How big data can predict our future but never understand our story
    Big data may track what we do and where we go but does it really know us as human beings? This talk was given at a TEDx event using the TED...

Mark McCrindle Books

FAQs on booking Mark McCrindle

  • How do I book Mark McCrindle to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mark McCrindle for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mark McCrindle, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mark McCrindle or any other speaker of your choice.
  • What are the speaker fees for Mark McCrindle

    Speaking fees for Mark McCrindle, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mark McCrindle are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Mark McCrindle, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Mark McCrindle speak about?

    Mark McCrindle is a keynote speaker and industry expert whose speaking topics include Authors, Business, Culture, Education, Futurists, Generational Issues, Innovation, Leadership Speakers, TED.
  • Where does Mark McCrindle travel from?

    Mark McCrindle generally travels from Sydney, Australia, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Mark McCrindle’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mark McCrindle for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark McCrindle for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Mark McCrindle or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Mark McCrindle is a keynote speaker and industry expert who speaks on a wide range of topics such as Leadership, Future Trends, Generational Change, Demographic Insights and Futureproofing and Strategy Consulting. The estimated speaking fee range to book Mark McCrindle for your event is $10,000 - $20,000. Mark McCrindle generally travels from SydneyAustralia and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ryan Jenkins, Dr. Mark van Rijmenam, Afdhel Aziz, Erik Qualman and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mark McCrindle for an upcoming live or virtual event.

Mark McCrindle Speaking Topics

  • Leadership

    Leadership in anxious times: How to innovate and future proof your organisation

    When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19 reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve.

    Work Wellbeing: Leading thriving teams in rapidly changing times

    Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it.

  • Future Trends

    Changing times emerging trends: Innovating and thriving amidst transformative times

    Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming Australia to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how through collaboration, innovation and adaptation, we can thrive in these times of change.

    The future of work: Understanding the trends to prepare for the future

    COVID-19 ushered in the most transformative change to work that we have seen in a century. With the impacts extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to training and motivating staff virtually, this session will help leaders and organisations understand and navigate the future of work to facilitate employee, organisational and societal wellbeing.

  • Generational Change

    Understanding and engaging with the ever-changing customer

    Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations • Millennials, Gen Z and Gen Alpha • and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times.

    The new world of work and the emerging workforce

    The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

  • Demographic Insights

    A demographic snapshot of Australia:

    Now and towards 2030

    To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. He will look at the emerging trends redefining Australia, from population forecasts, the new baby boom which is breaking all previous records, unprecedented growth of our major cities, to the rise of the regions. This session will deliver an analysis of the changes and future forecasts on what the decade ahead will hold.

    Bringing data to life

    The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.

  • Futureproofing and Strategy Consulting

    Our executive workshops and briefings are designed to create a clearer picture of the trends in the world of ‘big-data’ that inform strategic thinking to equip you to manage change In a complex, interconnected world where diversity, shaped by globalization and technological advancement forms the fabric of modern society, clarity is essential. We provide consulting advice to large and small companies by delivering a strategic analysis of the emerging issues that shape the future. By the end of the session you will understand how IT, digitalisation, big data and analytics can become a major part of your competitive strategy to help your company gain an advantage.

    Option 1: DESTEL strategy workshops

    The DESTEL strategic workshop was developed in-house to provide an environmental scan across six categories – Demographic, Economic, Social, Technological, Environmental, Legislative, Futureproofing. It is designed to detect early signs of opportunities and threats that could most impact your organisation’s current and future strategic plans.

    Option 2: Strategic advisory

    In an age of rapid demographic, social and technological upheaval, this workshop will help organisations develop strategies for an uncertain future. We help you understand the forces that are shaping your operating environment so you can future-proof your organisation. From this session you will discover strategic insights, identify new target markets, understand external trends, improve stakeholder engagement and be in a position to provide clear direction for your organisation.

Mark McCrindle Speaker Videos

  • McCrindle - Virtual Presentation Sample
    How big data can predict our future but never understand our story
    Big data may track what we do and where we go but does it really know us as human beings? This talk was given at a TEDx event using the TED conference format but independently organized by a local...

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Speakers Similar to Mark McCrindle

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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