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Adrian Cockcroft

Partner & Analyst at OrionX.net

Partner & Analyst at OrionX.net

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Adrian Cockcroft Biography

After a forty year long career at the leading edge of technology Adrian Cockcroft retired from his position at Amazon in June 2022. He is now working part time as an advisor, analyst, board member, public speaker, and investor.

Cockcroft spent 2021 and 2022 deeply immersed in the dual challenges of helping Amazon - one of the largest companies in the world - become more sustainable, and via AWS - one of the largest technology suppliers in the world - helping its enterprise and public sector customers become more sustainable. With European regulations in place, and the US following a similar path, most large organizations are confronted with new requirements to report on their ability to operate sustainably, and the physical and transition risks they face. He was an author and executive sponsor of a best practice guide for cloud computing called the Well Architected Pillar for Sustainability, published in December 2021.

There is an industry wide fascination with the success of both Netflix and Amazon, their culture and ideas, and Cockcroft has been distilling these learnings and sharing them with executives for many years. The Cloud for CEOs booklet - Measure Innovation with One Metric - provides a short summary, and a more extensive discussion is in his talk about Innovation at Speed presented at AWS re:Invent 2019.

Cockcroft is an advocate of systems thinking approaches, as described in his talk on his experiences at Netflix - Systems for Innovation - USI Paris 2015. He has been the primary keynote host presenter at 20 AWS summits, including New York, Paris, Tokyo, Stockholm, Tel Aviv, Singapore, Seoul, Bangkok, Shenzhen, with audiences in the room between 3000-9000 people, and associated press interviews and analyst meetings. He is an invited speaker to present keynotes and track sessions at industry conferences around the world, and also at private events for company offsites.

Cockcroft led the AWS engagement in Formula One executive hospitality events during 2018-2019, guiding the structure of the event as it was set up, and acting as host and opening speaker at Monza, Silverstone, Barcelona, Hockenheim, Austin and Mexico City. He was also the Green Tech track lead for the QCon San Francisco developer conference in October 2022, and is an individual member of the Green Software Foundation.

Graduating from The City University, London with a BSc in Applied Physics and Electronics, Cockcroft worked for Cambridge Consultants Ltd, Sun Microsystems UK and after moving to Sun Microsystems in the USA he was a Distinguished Engineer and Chief Architect for High Performance Computing.

Cockcroft helped found eBay Research Labs, joined Netflix as a Director leading a team working on personalization algorithms, and ended up as Cloud Architect for their migration to AWS and open source program. After a few years working on Sand Hill Road for Battery Ventures, he joined AWS as a VP in 2016 reporting to the CMO, and led work in open source for several years before moving to the Amazon Sustainability organization.

Adrian Cockcroft Videos

  • AWS re:Invent 2019: Innovation at speed (ARC203)
    What does it take to innovate quickly? In this session, we address how blockers to innovation, such as culture, skills, antiquated processes, and...
  • AWS Summit Seoul 2019 | Adrian Cockcroft
  • Systems for Innovation - Adrian Cockcroft, at USI
    The repot of Adrian Cockcroft's talk is available on our blog : http://bit.ly/1LH7oaP Information and subscription on...

Adrian Cockcroft Books

  • Capacity Planning for Internet Services
    Capacity Planning for Internet Services
  • Resource Management (Sun Bluprints)
    Resource Management (Sun Bluprints)
  • Sun Performance and Tuning: Java and the Internet (2nd Edition)
    Sun Performance and Tuning: Java and the Internet (2nd Edition)
  • Sun Performance and Tuning: Sparc & Solaris
    Sun Performance and Tuning: Sparc & Solaris

FAQs on booking Adrian Cockcroft

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  • What are the speaker fees for Adrian Cockcroft

    Speaking fees for Adrian Cockcroft, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Adrian Cockcroft are for live events and for virtual events. For the most current speaking fee to hire Adrian Cockcroft, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Adrian Cockcroft speak about?

    Adrian Cockcroft is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leaders, Communication, Entrepreneurism, Innovation, Science and Technology, Technology, Virtual Speakers.
  • Where does Adrian Cockcroft travel from?

    Adrian Cockcroft generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Adrian Cockcroft for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Adrian Cockcroft for your next private or corporate function.
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Adrian Cockcroft is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Adrian Cockcroft for your event is available upon request. Adrian Cockcroft generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Reshma Saujani, Peter Thiel, Eric Ries, Gary Vaynerchuk and Eric Schmidt. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adrian Cockcroft for an upcoming live or virtual event.

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