Adrian Parker Biography

For more than two decades, Adrian Parker has been helping teams transform business problems into people solutions. In 2020, he was inducted into the American Advertising Hall of Achievement for his pioneering strategies on products like Patrón Tequila, Grey Goose Vodka, Nike footwear and Apple iPhones.

Parker is currently President of the Cognac portfolio at Uncle Nearest, Inc., the fastest-growing American whiskey and Bourbon brand in U.S. history. As the company expands, this newly launched division is introducing the best of French spirits to the modern American consumer.

Previously, Parker served as the Global Vice President of Marketing at Bacardi Limited, overseeing integration of more than 2,000 employees across 120 countries to deliver a $1.2B P&L. During his 8 years as an executive leader, the tequila portfolio grew to more than three million cases and it became the most talked about spirit brand in the world.

Prior to spirits, Parker was the Head of Social and Mobile Technology at software maker Intuit, helping a global team navigate the industry shift to cloud-based products and software-as-a-service (SaaS). Earlier in his career, he was the Director of Retail Marketing at fashion brand Kate Spade and led brand advertising at Foot Locker.

As a board advisor, keynote speaker and executive coach, Parker provides actionable insights to global corporations like Michelin Tires, Amazon, Palo Alto Networks and IPG Media. His entrepreneurial approach to driving innovation has been recognized in numerous articles, leadership books and awards, including Top Digital Marketers of the Year by Crain's Magazine, Top Social Media Campaign by Forrester Research and 2 CMO Club awards for Storytelling & Growth.

Parker is a graduate of Florida A&M University journalism school and holds certifications in Entrepreneurship from Southern Methodist University and Executive Management from Harvard Business School.

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Speaker profile last updated by AAE Talent Team on 10/23/2025.

Adrian Parker Speaking Topics

  • How Courage Works

    Courage is transferable, renewable and it compounds over time as we use it for others. So how can courage become a weapon for change, a safe house for love, and an accelerant for truth in a world where fear seems to be in surplus?

    • Why there is a courage shortage in the workplace & what causes it
    • What courage really is… and what it’s not
    • The 3 types of courage
    • How to build courage as a competitive advantage

    Ideal For: Teams going through volatility that need a roadmap for navigating ambiguity.

  • Don’t Put That In Writing: Anti-Racist Leadership For Unrealistic Leaders

    It’s never been more uncomfortable yet critical to continue to talk about racism in our companies, communities and ourselves. In this interactive workshop, attendees will learn:

    1. How to uncover your/your brand's true stance on equity
    2. How to identify the five most common responses to injustice and recenter on being anti-racist.
    3. Available tools, activities, and resources to better unite teams for belonging

    Ideal For: Teams committed to change who need help building a language of alignment.

Read More +

Adrian Parker Videos

Advertising Hall of Achievement Induction  - Adrian Parker

Advertising Hall of Achievement Induction - Adrian Parker

American Advertising Federation 2020 Hall of Achievement

Ad Age Town Hall: Addressing racism in advertising

Ad Age Town Hall: Addressing racism in advertising

Black business leaders discuss advertising and marketing's role in systemic racism and whether progress has been made in this Ad Age Town Hall.

  • How do I book Adrian Parker to speak at my event?

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  • What are the speaker fees for Adrian Parker

    Speaking fees for Adrian Parker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Adrian Parker are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Adrian Parker, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Adrian Parker speak about?

  • Where does Adrian Parker travel from?

    Adrian Parker generally travels from Dallas, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Adrian Parker is a keynote speaker and industry expert who speaks on a wide range of topics such as How Courage Works, Don’t Put That In Writing: Anti-Racist Leadership For Unrealistic Leaders, WTF: How to Win at Work Without Sacrificing What Matters Most, RIDE: A Truer Way to Work, Lead & Succeed Without Burning Out and LEAP: When Belief Becomes Action. The estimated speaking fee range to book Adrian Parker for your event is $10,000 - $20,000. Adrian Parker generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Madison Butler, Dr. Kimberly Harden, Lisa M. Johnson, SHRM-SCP, Dr. Michael Time and Deanna Singh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adrian Parker for an upcoming live or virtual event.

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