Adrian Parker

For more than two decades, Adrian Parker has helped global companies become iconic brands by transforming trust into results. He has led launches and turnarounds for world-renowned products like Nike footwear, Apple iPhones, Grey Goose vodka, Patrón tequila and QuickBooks software.

His track record as a champion for creativity, technology and equity earned him induction into the American Advertising Hall of Achievement. Today, Parker is a start-up advisor, speaker and founder of consulting firm Unfollow University. Since 2022, he has partnered with organizations including Michelin Tires, Amazon, Palo Alto Networks, IPG Media and Uncle Nearest Whiskey.

Previously, Parker was Global Vice President of Marketing at Patrón tequila, guiding the transformation from an independent U.S. business to a $7 billion global brand. During his eight-year tenure, Patrón grew revenue by 30%, expanded distribution to 120 countries, and scaled its marketing team from 20 to 100 employees.

Before entering the spirits industry, Parker worked in technology as Intuit’s Global Head of Social and Mobile Media and held leadership roles at Kate Spade and Foot Locker.

A graduate of Florida A&M University, Parker also holds certifications in Entrepreneurship from Southern Methodist University and Executive Management from Harvard Business School.

Parker and his wife, Alisha, have three children. He is an ordained minister who teaches at The Well Church Keller, a diverse faith community, and Parker also partners with national organizations that empower emerging leaders of all backgrounds.