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Anthony Greenwald

Contemporary Social Psychologist, Creator of the Implicit Association Test

Anthony Greenwald

Anthony Greenwald

Contemporary Social Psychologist, Creator of the Implicit Association Test

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Seattle, WA, USA
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Professors, University Speakers
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Anthony Greenwald Biography

Anthony Greenwald studied at Yale University and received his bachelor’s degree in 1959. He went on to receive his master’s from Harvard and remained there until he earned his PhD in 1963. Greenwald began his teaching career at Ohio State University as an assistant professor of psychology in 1965, where he eventually advanced to full professor in 1971. Greenwald accepted a position as Professor of Psychology at the University of Washington in 1986 and still teaches there today. He has also served on the editorial board for more than a dozen psychological journals, including Psychological Review, the Journal of Personality and Social Psychology: Attitudes and Social Cognition, and Consciousness and Cognition.

Greenwald has spent much of his career studying persuasion and has received many awards for his contributions to psychology. These include the National Institute of Health’s Research Scientist Award, the Donald T. Campbell Award from the Society for Personal and Social Psychology, the Society of Experimental Social Psychology’s prestigious Distinguished Scientist Award, and the Lifetime Achievement Award from the Association of Psychological Science.

The Implicit Association Test, created by Greenwald, Brian Nosek, Mahzarin Banaji and others, was developed in 1995 to test a person's implicit associations. The test functions by showing a test-taker images and a list of words, classified as good or bad. One image is paired with the word good and another is paired with the word bad on either side of the screen, and the test-taker must rapidly identify the category, or side, associated with each image or word that appears on the screen. Errors in pairing can indicate an implicit association, or bias, between two concepts. The Implicit Association Test is a popular Internet tool used by several websites to test subtle biases against minority groups such as women, people of color, and immigrants.

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Anthony Greenwald Videos

  • Dr. Karen Eshoo, Head of School, extends a personal invite to the ...
    Dr. Karen Eshoo, Head of School, extends a personal invite to the ...
    Banaji and Anthony G. Greenwald. Our guest speaker is Dr. Christopher Dial who manages Dr. Banaji's Implicit Social Cognition lab at Harvard ...
  • Dr. Greenwald on What We Can Learn from Project Implicit - YouTube
    Dr. Greenwald on What We Can Learn from Project Implicit - YouTube
  • Implicit Bias: How Should Psychological Science Inform the Law? Pt. I
    Implicit Bias: How Should Psychological Science Inform the Law? Pt. I
See All Videos »

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  • What topics does Anthony Greenwald speak about?

    Anthony Greenwald is a keynote speaker and industry expert whose speaking topics include Professors, University Speakers.

  • Where does Anthony Greenwald travel from?

    Anthony Greenwald generally travels from Seattle, WA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Anthony Greenwald for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Anthony Greenwald for your next private or corporate function.

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Anthony Greenwald is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anthony Greenwald for your event is available upon request. Anthony Greenwald generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tania Israel, June Tangney, Wendy Wood, Lila Davachi and Laura Snyder. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anthony Greenwald for an upcoming live or virtual event.

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