Business Executive & Spirits Industry Leader; Former President of Combs Enterprises; CEO at Lobos 1707 Tequila & Mezcal
Dia Simms Biography
Dia Simms is an American business executive, entrepreneur, and philanthropist whose career spans a wide range of industries, including the Department of Defense, spirits, fashion, and media. Simms began her professional journey at the Department of Defense before managing a marketing company focused on spirits promotions. She later worked in sales roles within the advertising and pharmaceutical sectors. While at Clear Channel, she managed accounts for Bad Boy Records and Sean John, connections that proved pivotal in her career trajectory.
Simms joined Combs Enterprises as executive assistant to Sean Combs and advanced through the organization, building multiple brands and businesses under the Combs Enterprises umbrella. She served as chief of staff, then as general manager of the Blue Flame Agency, and later as president of Combs Wine & Spirits. In these roles, she oversaw the strategic execution of "CÎROC Ultra Premium Vodka," "DeLeón Tequila," and other spirits innovation projects. Simms played a key role in the acquisition and relaunch of "DeLeón Tequila." She was named president of Combs Enterprises, becoming the first person to hold the title aside from Sean Combs. Among her achievements, Simms led the transformation of "CÎROC Ultra Premium Vodka" into a $2 billion retail value brand, with sales exceeding 16 million cases worldwide.
Simms has worked across sectors including spirits, television, and hip-hop, often as one of the few women in leadership roles within male-dominated industries. She has been recognized by Billboard as one of the most powerful executives in the industry, included in the Ebony Power 100 list, honored at the Matrix Awards from New York Women in Communications, and named to the Ad Age Women to Watch list and Variety Power of Women New York Impact List. Her honors also include the Diageo Global Marketing Brilliance Award and Maverick of the Year.
Following her tenure at Combs Enterprises, Simms served as executive chairwoman of the board at Lobos 1707 Tequila & Mezcal, an independent spirits brand, after leading the company as chief executive officer alongside founder and chief creative officer Diego Osorio, with early backing from LeBron James. Simms co-founded Pronghorn, an initiative focused on driving diversity, equity, and inclusion in the spirits industry. Pronghorn, a Black-women-led business, aims to cultivate the next generation of Black founders and executives in the spirits sector through capital investments and recruitment programs. The initiative has invested in 57 Black-owned spirits brands, with a goal of generating significant economic value and generational wealth in the Black community. Simms received the Luminary Award at the Black Enterprise Women of Power Summit in recognition of her leadership in building brands and advancing opportunities for future leaders in the spirits industry.
Dia Simms Speaking Topics
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Fueling Your Brand
Content. Entertainment. Fashion. Fragrance. Retail. Now, tequila. Dia Simms has distinguished herself as the visionary creative and marketing force behind multiple global brands in multiple industries. A pioneer in utilizing social media and digital innovation, she has been named both an Ad Age Woman to Watch and a winner of the Diageo Global Marketing Brilliance Award. Now at the forefront of branding for the tequila industry, she shares her insights on what it takes to build, lead and manage successful brands—and how to fuel yours for success.
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Dia on Diversity: Stop Seeing It as a Favor. It’s Great for Business!
The most recent McKinsey report shows that companies in the top 25% for ethnic diversity at the executive level are 33% more likely to have above-average profitability than those in the bottom 25%. Dia Simms has seen that in action throughout her career. While leading Combs Enterprises, the company garnered a reputation for its ability to see trends, innovate, connect with consumers, retain great employees and achieve enormous business success—all benefits that Dia attributes to both the diversity of the team and leadership. As CEO of Lobos 1707 Tequila & Mezcal, she has used the same strategy, making sure women and diverse people are represented while building these two ultra-successful brands. Speaking as a rare African American CEO and from her experience recruiting, building and leading highly effective, diverse teams, Dia provides insightful recommendations to increase diversity and drive success.
Dia Simms Videos
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How do I book Dia Simms to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Dia Simms for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dia Simms, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dia Simms or any other speaker of your choice. -
What are the speaker fees for Dia Simms
Speaking fees for Dia Simms, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dia Simms are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Dia Simms, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Dia Simms speak about?
Dia Simms is a keynote speaker and industry expert whose speaking topics include Black Heritage, Business, Business Leadership, Celebrity Chef, College, DEI, Diversity & Inclusion, Executive Leadership, Female Leadership, Influential Women, Inspirational, Leadership, Marketing, Negotiation, Strategic Leadership, Women in Business -
Where does Dia Simms travel from?
Dia Simms generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Dia Simms’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Dia Simms for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dia Simms for your next private or corporate function. -
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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dia Simms or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
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Dia Simms is a keynote speaker and industry expert who speaks on a wide range of topics such as Fueling Your Brand, Dia on Diversity: Stop Seeing It as a Favor. It’s Great for Business!, The Secrets to Successful Negotiations, Building a Business From Scratch: Operationalizing Your Dreams, Dia on Disruption: Interrupting the Marketplace and Becoming a Trailblazing Leader. The estimated speaking fee range to book Dia Simms for your event is $20,000 - $30,000. Dia Simms generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Natalie Cofield, Melissa Dawn Simkins, Jacqueline Rhinehart, Orlena Nwokah Blanchard and Minda Harts. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dia Simms for an upcoming live or virtual event.
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