Growth Strategist, Forward-thinking Executive & Strategic Innovation Expert
Dia Simms Biography
Dia Simms is the Co-Founder and Board Chair of Pronghorn, a modern and disruptive 10-year initiative cultivating the next generation of underrepresented founders, executive leaders, and entrepreneurs. Launched in 2021, Pronghorn is an American business solution offering a forward-thinking model to effectively diversify any industry for ubiquitous success. The first case study focuses on the spirits industry and the Black community, with outputs expected to have far-reaching impacts on other industries and communities. With the goal to generate $2 billion in economic value in the U.S., Dia and Pronghorn co-founders launched this transformation journey with an immediate focus on sustainable investment, incubation, and cross-functional industry recruitment. Drawing inspiration from its namesake, the pronghorn—the fastest North American land mammal capable of sustaining high speeds over long distances—Pronghorn embodies the philosophy that meaningful change is a marathon, not a sprint.
Simms previously served as the Executive Chairwoman of the Board of Lobos 1707 Tequila & Mezcal, an award-winning, independent spirits brand launched in 2020. Before being appointed Executive Chairwoman, Simms led Lobos 1707 as Chief Executive Officer alongside Founder and Chief Creative Officer, Diego Osorio, and with early backing by sports and cultural icon, LeBron James. Lobos 1707 Tequila & Mezcal is named after the Spanish word lobos, meaning “wolves”, and dedicated to celebrating the strength of the pack.
Prior to leading go-to-market success and growth for Lobos 1707, Simms’ illustrious career includes fourteen years at Combs Enterprises, beginning in 2005 when she joined as executive assistant and culminated in her historic appointment as President in 2017. As the first president in the company’s thirty-year history outside of the original founder, Simms’ tenure was marked by her strategic vision and dynamic leadership. She adeptly managed and propelled the growth of numerous global brands within the company’s portfolio including the renowned CÎROC Ultra-Premium Vodka, Blue Flame Agency, AQUAhydrate, Bad Boy Entertainment, Sean John, and Revolt TV. Particularly noteworthy: Simms’ instrumental role in the meteoric rise of CÎROC UltraPremium Vodka, transforming it from a nascent product into a multibillion-dollar powerhouse.
Simms’ impressive career achievements include a lengthy list of professional accolades from Billboard’s “Most Powerful Executives in the Industry” and Ebony Magazine’s “Power 100” to Food & Wine’s “Game Changers” and the United States Black Caucus “Women’s Power 50” award. She graduated with a bachelor’s degree in psychology from Morgan State University and obtained a master’s degree in management from the Florida Institute of Technology. Simms now resides in Georgia with her husband and daughter.
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Dia Simms Speaking Topics
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Fueling Your Brand
Content. Entertainment. Fashion. Fragrance. Retail. Now, tequila. Dia Simms has distinguished herself as the visionary creative and marketing force behind multiple global brands in multiple industries. A pioneer in utilizing social media and digital innovation, she has been named both an Ad Age Woman to Watch and a winner of the Diageo Global Marketing Brilliance Award. Now at the forefront of branding for the tequila industry, she shares her insights on what it takes to build, lead and manage successful brands—and how to fuel yours for success.
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Dia on Diversity: Stop Seeing It as a Favor. It’s Great for Business!
The most recent McKinsey report shows that companies in the top 25% for ethnic diversity at the executive level are 33% more likely to have above-average profitability than those in the bottom 25%. Dia Simms has seen that in action throughout her career. While leading Combs Enterprises, the company garnered a reputation for its ability to see trends, innovate, connect with consumers, retain great employees and achieve enormous business success—all benefits that Dia attributes to both the diversity of the team and leadership. As CEO of Lobos 1707 Tequila & Mezcal, she has used the same strategy, making sure women and diverse people are represented while building these two ultra-successful brands. Speaking as a rare African American CEO and from her experience recruiting, building and leading highly effective, diverse teams, Dia provides insightful recommendations to increase diversity and drive success.
Dia Simms Videos
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How do I book Dia Simms to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Dia Simms for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dia Simms, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dia Simms or any other speaker of your choice. -
What are the speaker fees for Dia Simms
Speaking fees for Dia Simms, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dia Simms are $50,000 - $100,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Dia Simms, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Dia Simms speak about?
Dia Simms is a keynote speaker and industry expert whose speaking topics include Black Heritage, Business, Business Leadership, Celebrity Chef, College, DEI, Diversity & Inclusion, Executive Leadership, Female Leadership, Influential Women, Inspirational, Leadership, Marketing, Negotiation, Women in Business -
Where does Dia Simms travel from?
Dia Simms generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Dia Simms’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Dia Simms for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dia Simms for your next private or corporate function. -
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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dia Simms or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
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Dia Simms is a keynote speaker and industry expert who speaks on a wide range of topics such as Fueling Your Brand, Dia on Diversity: Stop Seeing It as a Favor. It’s Great for Business!, The Secrets to Successful Negotiations, Building a Business From Scratch: Operationalizing Your Dreams, Dia on Disruption: Interrupting the Marketplace and Becoming a Trailblazing Leader. The estimated speaking fee range to book Dia Simms for your event is $50,000 - $100,000. Dia Simms generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Natalie Cofield, Orlena Nwokah Blanchard, Minda Harts, Cynthia Marshall and Kristie Kennedy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dia Simms for an upcoming live or virtual event.
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