Brand Positioning Strategist & Business Growth Catalyst; Bestselling Author & TV Host

Vancouver, Canada

Isabelle Mercier-Turcotte Biography

Isabelle Mercier-Turcotte is a no-nonsense dynamo known for helping passionate entrepreneurs, business leaders and teams build businesses and brands by design, not by default. As one of the most inspirational branding, marketing, and customer experience keynote speakers, Mercier-Turcotte is recognized as one of North America’s Top Business Influencers and is the bestselling author of the marketing and business book "The Next Big Thing: Top Trends from Today’s Leading Experts to Help You Dominate the New Economy."

A two-time TEDx speaker with well over 4 million views and TV show host, Mercier-Turcotte is driven by one mission: helping organizations (and the people leading them) become—and remain—The First, The Best, or The Only in their category. Her signature “No BS” style turns complex strategy into clear, actionable execution.

With sharp business acumen paired with her ability to tell it like it is, she is a captivating storyteller who brings real-world examples from the companies she has built and the leaders she has advised. Mercier-Turcotte is consistently leading-edge in facilitating change, and her track record—combined with an authentic connection with audiences—has earned her worldwide influence and recognition.

She co-founded her first business venture a few years after her teens, building it into one of Canada’s most awarded branding and creative firms—earning prestigious international design awards and national entrepreneur recognition. A pioneer in brand positioning and marketing, she helps organizations capitalize on exceptional customer experience by aligning brand strategy with the psychology of what customers want and need, resulting in stronger loyalty, increased engagement, and sustained growth.

Known as the “Momentum Generator,” Mercier-Turcotte has a relentless drive to help leaders make the courageous moves that separate them from the pack, and build brands customers can’t ignore. In her keynotes and workshops, she teaches how to grow businesses designed to thrive in any economy by becoming—and staying—The First, The Best, or The Only.

With 25+ years of expertise, Mercier-Turcotte has worked with more than 500 companies, including influential brands such as A&W, Robeez Footwear, TEDx, Earls Restaurants, IMAX Corporation, TD, and HSBC Investments, among others. Available for stage, boardroom, or virtual summit presentations, she customizes every talk to the audience and anchors her frameworks in real participant experience—so people leave inspired, clear, and ready to take action.

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Speaker profile last updated by AAE Talent Team on 03/25/2026.

Isabelle Mercier-Turcotte Speaking Topics

  • How To Be The First, The Best, or The Only

    Become and Remain Undisruptable

    In a market full of “me too,” positioning is the competitive advantage. Without relevant brand positioning, growth becomes a long, costly, energy-draining road. This high-impact keynote or workshop shows audience members how to sharpen their signal, clarify what they stand for, and differentiate with courage—so they become the obvious choice, regardless of price.

    Audience members will walk away with:

    • A deeper understanding of what brand positioning really is—and why differentiation is the key to an undisruptable business and influential culture.
    • 3 vital positioning fundamentals to help ideal customers choose you over anyone else; regardless of price.
    • A practical roadmap to strengthen loyalty and talent retention, plus resources to take immediate action.

    Position Your Brand To Be The First, The Best or The Only is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve better than anyone else, and most importantly, what makes your brand the #1 choice; regardless of price.

    *Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

  • Pleasure Doing Business With You

    The No-Fluff Blueprint for Building a Brand People Choose—and Can’t Live Without

    In a world overwhelmed with noise, hype, and sameness, the brands that win aren’t always the biggest or flashiest, they’re the ones that make life better and deliver on their promise consistently. In this practical, high-impact session, Isabelle Mercier-Turcotte shares her Promise Delivery System™—a simple framework that helps leaders and teams intentionally design “wow & delight” moments before, during, and after the sale, so customers stay loyal and feel genuinely delighted every time they interact with your brand.

    Audience Members will walk away with:

    • A simple way to map and upgrade the Before / During / After journey, so “great service” becomes an intentional, repeatable advantage.
    • A practical blueprint to build a Promise Delivery System™ your team can actually implement—so the experience stays consistent as you grow.
    • Clear “pepper points” to add more meaning, magic, and memorability, without adding chaos or cost.

    Marketing can win attention, but experience wins devotion. This presentation shows how to design wow & delight into the moments that matter, so doing business with you becomes the easy yes… and the one people talk about.

    *Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

Read More +

Isabelle Mercier-Turcotte Videos

Isabelle Mercier-Turcotte Speaker Reel

Isabelle Mercier-Turcotte Speaker Reel

A no-fluff clarity catalyst helping entrepreneurs and teams define what makes their brand the obvious choice to align their offers, messaging, and...

Isabelle Mercier-Turcotte Invitation

Isabelle Mercier-Turcotte Invitation

This is "Speaking Invitation from Isabelle Mercier Turcotte (0226)" by LeapZone Strategies on Vimeo, the home for high quality videos and the people...

Isabelle Mercier-Turcotte & Margarita Romano | TEDxBearCreekPark

Isabelle Mercier-Turcotte & Margarita Romano | TEDxBearCreekPark

How to Increase Your Units of Happiness

  • How do I book Isabelle Mercier-Turcotte to speak at my event?

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  • What are the speaker fees for Isabelle Mercier-Turcotte

    Speaking fees for Isabelle Mercier-Turcotte, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Isabelle Mercier-Turcotte are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Isabelle Mercier-Turcotte, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Isabelle Mercier-Turcotte speak about?

  • Where does Isabelle Mercier-Turcotte travel from?

    Isabelle Mercier-Turcotte generally travels from Vancouver, Canada, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Isabelle Mercier-Turcotte for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Isabelle Mercier-Turcotte for your next private or corporate function.
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Isabelle Mercier-Turcotte is a keynote speaker and industry expert who speaks on a wide range of topics such as How To Be The First, The Best, or The Only , Pleasure Doing Business With You, The Helpfulness Advantage and From Hot Mess to Organized Success. The estimated speaking fee range to book Isabelle Mercier-Turcotte for your event is $10,000 - $20,000. Isabelle Mercier-Turcotte generally travels from Vancouver, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Jenn Lim, Barbara Corcoran, Pauline Nguyen and Tamsen Webster. Contact All American Speakers for ratings, reviews, videos and information on scheduling Isabelle Mercier-Turcotte for an upcoming live or virtual event.

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