How to Bridge a Mental Gap | Tamsen Webster
INBOUND 2016: Tamsen Webster "Why the Speaking Circuit is ...
Leadership is all about creating action — in our customers, in our team, in the market. But what if you could go beyond creating action? What if you could create permanent change, too? What would drive that? Your culture? Your story? Your brand? Actually, it’s something visible in all three...as long as you know where to look.
Your audience leaves this keynote knowing:
• What links how you see with what you do (and your brand, story, and culture as a result)
• The two things people won’t change short-term...and the one they will
• A simple method for using that short-term shift to create long-term change
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive keynote your audience learns:
• The three most common mistakes we make when communicating our ideas and what to do instead
• The fastest way to overcome people’s natural resistance to change and how to use it in any format
• The simple formula for making ideas irresistible
• Add Speech Topic Cancel
So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation — and results.
• In this session attendees learn:
• Why and how current approaches to differentiation don’t work
• Why it's decisions that drive differentiation — and which ones matter most
• A simple tool to reveal the unique way your organization does what it does
TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk and write about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too. But there’s good news: the principles that make great TED talks great can make your communications great, too.
After this session, your audience will understand:
• The three levels on which TED talks — and successful communications — succeed.
• The universal questions every presentation must answer — and why most miss the mark.
• How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
Leadership is all about creating action — in our customers, in our team, in the market. But what if you could go beyond creating action? What if you could create permanent change, too? What would drive that? Your culture? Your story? Your brand? Actually, it’s something visible in all three...as long as you know where to look.
Your audience leaves this keynote knowing:
• What links how you see with what you do (and your brand, story, and culture as a result)
• The two things people won’t change short-term...and the one they will
• A simple method for using that short-term shift to create long-term change
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive keynote your audience learns:
• The three most common mistakes we make when communicating our ideas and what to do instead
• The fastest way to overcome people’s natural resistance to change and how to use it in any format
• The simple formula for making ideas irresistible
• Add Speech Topic Cancel
So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation — and results.
• In this session attendees learn:
• Why and how current approaches to differentiation don’t work
• Why it's decisions that drive differentiation — and which ones matter most
• A simple tool to reveal the unique way your organization does what it does
TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk and write about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too. But there’s good news: the principles that make great TED talks great can make your communications great, too.
After this session, your audience will understand:
• The three levels on which TED talks — and successful communications — succeed.
• The universal questions every presentation must answer — and why most miss the mark.
• How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message.
Tamsen Webster is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tamsen Webster for your event is $20,000 - $30,000. Tamsen Webster generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dorie Clark, Jane Weedon, Robert Rose, Jessica Best and Nichole Kelly. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tamsen Webster for an upcoming live or virtual event.
Leadership is all about creating action — in our customers, in our team, in the market. But what if you could go beyond creating action? What if you could create permanent change, too? What would drive that? Your culture? Your story? Your brand? Actually, it’s something visible in all three...as long as you know where to look.
Your audience leaves this keynote knowing:
• What links how you see with what you do (and your brand, story, and culture as a result)
• The two things people won’t change short-term...and the one they will
• A simple method for using that short-term shift to create long-term change
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive keynote your audience learns:
• The three most common mistakes we make when communicating our ideas and what to do instead
• The fastest way to overcome people’s natural resistance to change and how to use it in any format
• The simple formula for making ideas irresistible
• Add Speech Topic Cancel
So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation — and results.
• In this session attendees learn:
• Why and how current approaches to differentiation don’t work
• Why it's decisions that drive differentiation — and which ones matter most
• A simple tool to reveal the unique way your organization does what it does
TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk and write about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too. But there’s good news: the principles that make great TED talks great can make your communications great, too.
After this session, your audience will understand:
• The three levels on which TED talks — and successful communications — succeed.
• The universal questions every presentation must answer — and why most miss the mark.
• How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.