Large-Scale Change Consultant: Brand & Message Strategy Expert; Known for "Find Your Red Thread" & "Say What They Cannot Unhear"
Tamsen Webster Biography
Tamsen Webster has spent the last twenty years helping leaders generate lasting change from their ideas. Part message designer, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others. In 2024, she founded the Message Design Institute, the culmination of 25+ years of science-backed research and real-world application.
Webster's own Red Thread is woven through more than 20 years as a brand and message strategist. She holds an MBA in Management Communications and Organizational Behavior, an MA in Arts Administration (Public Relations and Crisis Communications) and bachelor's degrees in American Studies and Marketing.
Webster honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served as executive producer for almost 10 years and idea strategist for one of the oldest independently organized TED Talk events in the world (TEDxCambridge). Most recently, Webster was named to the Thinkers50 Radar thinkers to watch class of 2022. She is the author of "Find Your Red Thread: Make Your Big Ideas Irresistible" and "Say What They Can't Unhear."
She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.
Tamsen Webster Speaking Topics
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Say What They Can't Unhear: How To Inspire Change That Lasts
In a world of constant change, how can leaders inspire transformations that truly endure? Tamsen Webster, acclaimed speaker and author of "Say What They Can't Unhear: The 9 Principles of Lasting Change," presents a groundbreaking approach to creating lasting shifts in organizations, markets, and individual lives.
Drawing from over 30 years of experience in message design and change communications, Webster challenges conventional wisdom about change management. She reveals why traditional methods often fall short and introduces a powerful new framework for inspiring change that stands the test of time.
Whether you're navigating a corporate pivot, launching a disruptive product, or seeking personal growth, this keynote will equip you with the tools to not just initiate change, but to make it last. Learn how to turn a momentary "yes" into an enduring commitment with ideas that resonate so strongly, they become impossible to "unhear."
Key Takeaways:
Understand why change is a reaction, not just an action, and how to align your approach accordingly
Learn to craft a case for change that resonates with your audience's existing beliefs and identity
Discover strategies to overcome resistance without relying on pain or pressure
Master the art of turning short-term agreement into long-term commitment
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Built for Buy-In: The Fundamentals of Message Design
Getting your ideal audience to see your message as right for them—quickly—is critical, especially when there’s so much competition for time, attention, and resources. But what do you do when all the reasons your message is “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon messages.
After this presentation, you'll be able to:
Understand why challenging people's beliefs is the enemy of action, and what to do instead
Clearly and quickly identify who is, and isn’t, an ideal fit for your message—and why—so you can focus your efforts where they’ll have the greatest effect
Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning
Tamsen Webster Videos
Tamsen Webster - What do you do when you can't agree on what matters?
Underneath every position are the priorities driving it, and that's where common ground about what matters gets found: a shared priority, with a...
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How do I book Tamsen Webster to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Tamsen Webster for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Tamsen Webster, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Tamsen Webster or any other speaker of your choice. -
What are the speaker fees for Tamsen Webster
Speaking fees for Tamsen Webster, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Tamsen Webster are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Tamsen Webster, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Tamsen Webster speak about?
Tamsen Webster is a keynote speaker and industry expert whose speaking topics include Business, Business Consulting, Business Growth, Business Leadership, Change Management, Entrepreneurship, Leadership, Marketing, Social Media, Strategic Leadership, TED, Women in Business, Workshop -
Where does Tamsen Webster travel from?
Tamsen Webster generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Tamsen Webster’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Tamsen Webster for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Tamsen Webster for your next private or corporate function. -
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Tamsen Webster is a keynote speaker and industry expert who speaks on a wide range of topics such as Say What They Can't Unhear: How To Inspire Change That Lasts, Built for Buy-In: The Fundamentals of Message Design, The Logic of Belief: How to Make Inaction Impossible, The Red Thread®: How to find and tell the story of your ideas and Getting the Green Light: How to build messages people say YES to. The estimated speaking fee range to book Tamsen Webster for your event is $20,000 - $30,000. Tamsen Webster generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dorie Clark, Lori Cheek, Peter Guber, Amy Jo Martin and Cheryl Cran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tamsen Webster for an upcoming live or virtual event.
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