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Jessica Best

Director of Data-Driven Marketing at Barkley

Director of Data-Driven Marketing at Barkley

Travels From Travels From:
Kansas City, MO, USA
Speaking Fee Speaking Fee:
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Jessica Best Biography

Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer—and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Associated Wholesale Grocers, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more.

In 2016, she was rated in the top 50 Awesome Marketing Women to follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year.

She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).

As an evangelist, Jessica also spreads the good word of great email marketing from the stage. Since 2012, she’s lead trainings and spoken in front of audiences from dozens to 1200+, from Las Vegas to New York City, from Vancouver Canada to SXSW Interactive in Austin in 2013. Her passions include good food, good people, and great email marketing.

Jessica Best Speaking Topics

  • Email Creative That Closes

    The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -• and not-so-great -• examples!

  • I Want My $28! Rockin' Email Marketing ROI

    What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Learn two ways that will increase your email return on investment... guaranteed.

  • Getting Growing: Email Marketing List Growth Online... and Off

    Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn't you want to grow your email list?

    But email is only successful when those on your email list are engaged. Jessica teaches the right way -• and the wrong way -• to grow your email list, from free tactics to paid campaigns.

  • Email vs. Social: Does Anyone Still Use Email Marketing?

    There's a feud still boiling between brothers in the marketing industry: Email vs. Social Media. Which brother will win the battle?

    Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful. Take a look at what makes great email marketing in 2013 and look ahead to what's next.

  • Social Media for Nonprofits: Don't Just Add, Integrate!

    Social media has grown faster in the nonprofit sector than any other marketing medium before it, largely because it's accessible and usually affordable. But are you just adding social to current marketing plan -• or worse, ONLY doing social media? The way to get the most out of social media is to fully integrate it into your marketing, public relations, volunteer outreach and more. Jessica speaks on how to integrate and offers examples of those who have done it well.

  • Launching Social Media for your Restaurant

    Social media's three tenets • marketing, customer service and market research • are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:

    • Which channels are best for restaurants
    • An overview of each channel and how to use it
    • Best practices for your launch and ongoing social strategy
    • Ideas and tactics to grow your audience across social media channels
    • Metrics and tools for measuring success

Jessica Best Videos

  • Jessica Best - Data-Driven & Email Marketing
    "Email marketing especially, is such a unique beast. They may have played around with Facebook content, they may have played around with ...
  • #CMWorld 2015 - How to Rock Email Marketing ROI
    The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? In this ...

FAQs on booking Jessica Best

  • How do I book Jessica Best to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jessica Best for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jessica Best, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jessica Best or any other speaker of your choice.
  • What are the speaker fees for Jessica Best

    Speaking fees for Jessica Best, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jessica Best are for live events and for virtual events. For the most current speaking fee to hire Jessica Best, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jessica Best speak about?

    Jessica Best is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Business Leaders, Consulting, Education, Entertainment, Entrepreneurism, Leadership, Sales, Marketing and Branding, Social Media.
  • Where does Jessica Best travel from?

    Jessica Best generally travels from Kansas City, MO, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jessica Best’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jessica Best for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jessica Best for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jessica Best or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jessica Best is a keynote speaker and industry expert who speaks on a wide range of topics such as Email Creative That Closes, I Want My $28! Rockin' Email Marketing ROI, Getting Growing: Email Marketing List Growth Online... and Off, Email vs. Social: Does Anyone Still Use Email Marketing?, Social Media for Nonprofits: Don't Just Add, Integrate! and Launching Social Media for your Restaurant. The estimated speaking fee range to book Jessica Best for your event is $5,000 - $10,000. Jessica Best generally travels from Kansas City, MO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nina Yiamsamatha, Jennifer Wong, Jane Weedon, Jen Rubio and Tamsen Webster. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jessica Best for an upcoming live or virtual event.

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