Isabelle Mercier-Turcotte

Isabelle Mercier-Turcotte is a no-nonsense dynamo known for helping passionate entrepreneurs, business leaders and teams build businesses and brands by design, not by default. As one of the most inspirational branding, marketing, and customer experience keynote speakers, Mercier-Turcotte is recognized as one of North America’s Top Business Influencers and is the bestselling author of the marketing and business book "The Next Big Thing: Top Trends from Today’s Leading Experts to Help You Dominate the New Economy."

A two-time TEDx speaker with well over 4 million views and TV show host, Mercier-Turcotte is driven by one mission: helping organizations (and the people leading them) become—and remain—The First, The Best, or The Only in their category. Her signature “No BS” style turns complex strategy into clear, actionable execution.

With sharp business acumen paired with her ability to tell it like it is, she is a captivating storyteller who brings real-world examples from the companies she has built and the leaders she has advised. Mercier-Turcotte is consistently leading-edge in facilitating change, and her track record—combined with an authentic connection with audiences—has earned her worldwide influence and recognition.

She co-founded her first business venture a few years after her teens, building it into one of Canada’s most awarded branding and creative firms—earning prestigious international design awards and national entrepreneur recognition. A pioneer in brand positioning and marketing, she helps organizations capitalize on exceptional customer experience by aligning brand strategy with the psychology of what customers want and need, resulting in stronger loyalty, increased engagement, and sustained growth.

Known as the “Momentum Generator,” Mercier-Turcotte has a relentless drive to help leaders make the courageous moves that separate them from the pack, and build brands customers can’t ignore. In her keynotes and workshops, she teaches how to grow businesses designed to thrive in any economy by becoming—and staying—The First, The Best, or The Only.

With 25+ years of expertise, Mercier-Turcotte has worked with more than 500 companies, including influential brands such as A&W, Robeez Footwear, TEDx, Earls Restaurants, IMAX Corporation, TD, and HSBC Investments, among others. Available for stage, boardroom, or virtual summit presentations, she customizes every talk to the audience and anchors her frameworks in real participant experience—so people leave inspired, clear, and ready to take action.