Entrepreneur & Clean Beauty Pioneer; Founder of Beautycounter; Former CEO of Best & Co.; Consumer Advocacy Leader

Santa Monica, CA, USA
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Gregg Renfrew Biography

Gregg Renfrew is an American entrepreneur recognized for her impact on the clean beauty industry, retail innovation, and consumer advocacy. Renfrew began her career by co-founding the bridesmaid company Elizabeth Gregg and later partnered to launch the U.S. operations of The Wedding List, a London-based bridal registry company. That venture attracted investment from Nordstrom and was acquired by Martha Stewart Living Omnimedia, marking the first acquisition under the Martha Stewart Living brand. Renfrew later served as CEO of the children's retail organization Best & Co. and developed a consulting practice with clients such as J.Crew, Bergdorf Goodman, Intermix, and Jessica Alba, establishing her expertise in retail and brand strategy.

Renfrew founded Beautycounter, a clean beauty brand and Certified Benefit Corporation, with a mission to provide safer personal care products. Central to Beautycounter's identity was the Never List, a compilation of more than 2,800 ingredients the company pledged to exclude from its formulations. Under Renfrew's leadership, Beautycounter grew into a billion-dollar enterprise with a large network of independent brand advocates across North America. The company received recognition from Fast Company, Allure, Glamour, and CNBC. Renfrew was named to Fast Company's Most Creative People, Inc. Magazine's Female Founders 100, and Goldman Sachs's Most Intriguing Entrepreneurs lists.

Renfrew has been an advocate for federal regulation of the cosmetics industry, lobbying Congress to update safety standards and testifying as an expert witness in a Congressional hearing on cosmetic reform. She has spoken at events including Vanity Fair Founders Fair, Fortune Most Powerful Women NextGen Summit, and business schools such as Wharton, Stanford, Tuck School of Business at Dartmouth, and Columbia.

Renfrew sold a majority stake in Beautycounter to The Carlyle Group in a deal that valued the company at $1 billion. After stepping aside as CEO and witnessing the company's subsequent struggles, Renfrew repurchased the brand's assets and began rebuilding the business. She has discussed the challenges and growth that came with this experience, emphasizing leadership and resilience.

Renfrew relaunched the brand as Counter, a direct-to-consumer, affiliate-driven model focused on community commerce. The brand features a curated lineup of clean skincare and makeup products, maintaining a commitment to ingredient safety, product performance, and transparency. Through Counter, Renfrew continues to influence the clean beauty industry and advocate for safer standards in personal care products.

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Speaker profile last updated by AAE Talent Team on 06/02/2026.

Gregg Renfrew Videos

A Reinvention Masterclass | Gregg Renfrew

A Reinvention Masterclass | Gregg Renfrew

Gregg Renfrew is the founder of Beautycounter and now Counter a pioneer in the clean beauty movement. We discuss identity collapse.

Closing Presentation: Gregg Renfrew, Founder & CEO Leadership

Closing Presentation: Gregg Renfrew, Founder & CEO Leadership

CEO & Founder of Beautycounter delivers closing presentation at Beautycounter's annual Leadership Summit 2017 www.beautycounter.com/join

Gregg Renfrew at the MA Conference for Women

Gregg Renfrew at the MA Conference for Women

Our Founder and CEO, Gregg Renfrew, spoke at the 2015 Massachusetts Conference for Women. Watch the video to see what she had to say on female...

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Gregg Renfrew is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Gregg Renfrew for your event is available upon request. Gregg Renfrew generally travels from Santa Monica, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Emma Walmsley, Lisa Lutoff-Perlo, Kirsten Green, Amanda Russell and Pattie Sellers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Gregg Renfrew for an upcoming live or virtual event.

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