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Wendy De La Rosa

Behavioral Scientist & Co-founder of Common Cents Lab; FinTech UX Expert to Improve Financial Decision-Making

Behavioral Scientist & Co-founder of Common Cents Lab; FinTech UX Expert to Improve Financial Decision-Making

Travels From Travels From:
Haverford, PA, USA
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Wendy De La Rosa Biography

Wendy De La Rosa is an Assistant Professor at The Wharton School at the University of Pennsylvania. She focuses on using behavioral science to improve consumers' financial well-being.

De La Rosa is also the co-creator and host of TED's "Your Money and Your Mind" series, the co-founder of the Common Cents Lab, and a Forbes 30 under 30 Finance honoree. Her award-winning research work has been published in the Wall Street Journal, CNBC, Forbes, Journal for Consumer Research, Proceedings of the National Academy of Sciences, Scientific American, PBS Newshour, and TechCrunch, among others. Her TED talks have been viewed over 6.5 million times.

Prior to joining Wharton, De La Rosa received her Ph.D. from Stanford's Graduate School of Business and helped start Google's first behavioral economics unit.

Wendy De La Rosa Videos

  • The money talk that every couple needs to have | Your Money and Your Mind
    When it comes to talking about money with your significant other, most of us … just don’t. But the fact is, if you share a life, you need to...
  • Why we make bad financial choices -- even when we know better
    We all know we should spend less and save more, yet many of us struggle to do this and we blame ourselves. Turns out, our environment is what we...
  • Wendy De La Rosa - Behavioural Scientist, Ted Series Host
    Today’s episode features Wendy De La Rosa, a PhD candidate at Stanford University in the Graduate School of Business where she studies the consumer...

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FAQs on booking Wendy De La Rosa

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  • What are the speaker fees for Wendy De La Rosa

    Speaking fees for Wendy De La Rosa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Wendy De La Rosa are for live events and for virtual events. For the most current speaking fee to hire Wendy De La Rosa, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Wendy De La Rosa speak about?

  • Where does Wendy De La Rosa travel from?

    Wendy De La Rosa generally travels from Haverford, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Wendy De La Rosa is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Wendy De La Rosa for your event is $20,000 - $30,000. Wendy De La Rosa generally travels from Haverford, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Angel Rich, Viola Llewellyn, Jalak Jobanputra, Cassandra Worthy and Carla Harris. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wendy De La Rosa for an upcoming live or virtual event.

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