Joseph Jaffe Books

Z.e.r.o.: Zero Paid Media As The New Marketing Model

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Speaker Lists Featuring Joseph Jaffe

Marketing Speakers & Branding Experts

These business speakers understand that companies rely on successful marketing. Advertising, sales, promotions, and public relations are all essential elements of a marketing plan. Chief marketing officers lead the way in...

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Joseph Jaffe Speaking Topics

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Joseph Jaffe Speaker Videos

• Joseph Jaffe: Keynote Speaker on Growth, Innovation & Change

  

  Passion. Emotion. Belief. Irreverence. Provocation. Authenticity. Humor (allegedly). Self Deprecation. Honesty. Subject Matter Expertise. I practice what I preach. I love what do!
  Joseph Jaffe The Inevitable Demise of the Corporation

  

  Interested in booking keynote speaker Joseph Jaffe for your next event? Inquire today about his speaking fees and availability.
• Tips from Joseph Jaffe

  

  Marketing and innovation guru Joseph Jaffe was in the house! After giving a keynote in our BXL hub, he was so kind to share some great startup tips.

Joseph Jaffe Speaking Topics

• What's your Heresy?

  What if you fired yourself? What if you funded your competition? What if you slaughtered the cash cow? What if you turned your back on your customer? These are just a few unthinkable questions that, when answered, form a brilliantly original and provocative philosophy called Heresy. And it’s not far fetched, futuristic or theoretical at all; it’s very real and supported by real examples from winning companies like Netflix, REI, Intel and Costco that have already put this into practice.

• Disrupting Digital

  The turn of the century saw the revolution of digital. It ushered in an era of instant commerce, communication and collaboration that forever changed the lives of consumers, businesses and brands. Bricks and mortar crumbled, entire industries vanished and new markets were created in their place. Digital changed everything. It did then. It does now. It will in the future. The only problem is that digital has become Vanilla. Tired. Boring. Expected. Predictable. And to add insult to injury, there are far more toys and shiny objects now that dilute, distract and detract. Some are real and some are fake. Don’t be fooled by bright and shiny objects. Instead, focus on one single question: are you changing the game with digital?

• Customer Obsessed as the Killer App

  Forget customer service, customer experience or customer centricity. The new obsession is….customer obsession. Just ask Jeff. He’ll tell you. Bezos spoke about customer obsession back in his very first letter to shareholders, and it’s no coincidence that brands like Starbucks, Netflix and Nike stand tall next to Amazon. Most others prioritize “strangers” (first time buyers) and “prostitutes” (switchers) over fans, advocates, ambassadors and zealots. But take heed… brands that continue to drink from the swill that is acquisition marketing will eventually be met with a dry pipeline and a painful death.

• Ban the Employee

  In these turbulent times, companies will live and die based on the extent to which they are able to win the talent war. And spoiler alert: they’re losing it right now. Big time! Instead of harnessing the collective creativity and incredible entrepreneurial potential of talent, companies take the low road of cost cutting, dehumanizing and automating, but guess what? You can’t automate stupid! But what if companies could transform their “employees’ into intrapreneurs, and instead of controlling, litigating or repressing them…

• The Evolution of Capitalism

  Companies talk about Corporate Social Responsibility or Purpose Marketing, but it’s just PR Spin. They are bad actors. Irresponsible denizens that turn a blind eye as the planet continues to spin out of control, the Amazon burns and humans suffer under the burden of obesity, drug dependency and credit card bills. In order to DO good, you have to BE good. In a world where big government continues to fail its people, can big business step in and become the hero? The answer is a definitive yes if – and only if – they adopt an approach of transparency, integrity and soul.