Joseph Jaffe

Joseph Jaffe is an author and entrepreneur. As a consultant and thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. As a speaker, he delivers a brilliant, high impact message with innovative and practical advice for movement towards growth.

Jaffe serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival. HMSB is Jaffe’s third startup venture, after Evol8tion and crayon. He has worked with the likes of Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Jaffe has written 5 books including "Life After The 30-Second Spot," "Join the Conversation," "Flip the Funnel" and "Z.E.R.O." His latest book is “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.

Jaffe's impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues. He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.