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Costas Markides

Business & Strategy Expert

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Costas Markides Biography

Leading business and strategy speaker Costas Markides is professor of strategy and entrepreneurship at the London Business School, where he also holds the Robert P. Bauman Chair in Strategic Leadership.

Along with Paul Geroski, Markides is the co-author of the groundbreaking Fast Second: How Smart Companies Bypass Radical Innovation to Enter & Dominate New Markets, which uses the metaphor of a landscape to describe the business world. The book examines how big, established companies can create radical new markets by acting as "colonists" or "consolidators." Drawing on examples of successful "fast-second" firms such as Microsoft, Amazon, Canon, JVC, Heinz, and others, Markides explains how new markets have the potential to be successful and provides insight on when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonist or consolidator.

Markides was named to the "Thinkers 50," a ranking of the 50 most influential living management thinkers in the world, by The London Times, CNN, Forbes, and The Times of India. In his Harvard Business Review article "To Diversify or Not to Diversify?", he discussed some key questions tied to business diversification, such as whether companies should diversify and how quickly or slowly they should move towards diversification. In his 1999 book All the Right Moves, he explained why successful business strategy should focus on asking (and finding the answers to) three fundamental questions: Who should I target as customers? What products or services should I offer them? And how can I do this in an efficient way?

A native of Cyprus, Costas Markides received his BA and MA in economics from Boston University and his MBA and DBA from the Harvard Business School. His current research interests include the management of diversified businesses and the use of innovation and creativity to achieve strategic breakthroughs.

Speaking Topics
  • International Competitiveness

  • Exceeding Clients' Expectations

  • Using Innovation & Creativity to Achieve Strategic Breakthroughs

  • Managing Diversified Businesses

  • Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets

  • From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes

    Most managers spend the majority of their time developing a strategy for their organization. Unfortunately, even the best of strategies will fail unless they are implemented properly. And it is exactly at the implementation stage that bad things start happening! People dont execute what you already agreed upon; others start doing things that will get you in trouble; yet others pretend to support what you want to achieve but actually undermine you behind the scenes. Why do such things happen and how can you prevent them (or overcome them)?

    In this session, we will explore why bad things happen to good people during the execution stage of strategy. The session will conclude with a list of personal strategies that individuals could use to either prevent or overcome these traps of execution.

FAQs
  • How do I book Costas Markides to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Costas Markides for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Costas Markides, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Costas Markides or any other speaker of your choice.
  • What are the speaker fees for Costas Markides

    Speaking fees for Costas Markides, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Costas Markides are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Costas Markides, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Costas Markides speak about?

  • Where does Costas Markides travel from?

    Costas Markides generally travels from UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Costas Markides’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Costas Markides for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Costas Markides for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Costas Markides or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Business & Strategy Expert

Travels From:
UK
Speaking Fee:

Costas Markides Biography

Leading business and strategy speaker Costas Markides is professor of strategy and entrepreneurship at the London Business School, where he also holds the Robert P. Bauman Chair in Strategic Leadership.

Along with Paul Geroski, Markides is the co-author of the groundbreaking Fast Second: How Smart Companies Bypass Radical Innovation to Enter & Dominate New Markets, which uses the metaphor of a landscape to describe the business world. The book examines how big, established companies can create radical new markets by acting as "colonists" or "consolidators." Drawing on examples of successful "fast-second" firms such as Microsoft, Amazon, Canon, JVC, Heinz, and others, Markides explains how new markets have the potential to be successful and provides insight on when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonist or consolidator.

Markides was named to the "Thinkers 50," a ranking of the 50 most influential living management thinkers in the world, by The London Times, CNN, Forbes, and The Times of India. In his Harvard Business Review article "To Diversify or Not to Diversify?", he discussed some key questions tied to business diversification, such as whether companies should diversify and how quickly or slowly they should move towards diversification. In his 1999 book All the Right Moves, he explained why successful business strategy should focus on asking (and finding the answers to) three fundamental questions: Who should I target as customers? What products or services should I offer them? And how can I do this in an efficient way?

A native of Cyprus, Costas Markides received his BA and MA in economics from Boston University and his MBA and DBA from the Harvard Business School. His current research interests include the management of diversified businesses and the use of innovation and creativity to achieve strategic breakthroughs.

Costas Markides Speaking Topics

  • International Competitiveness

  • Exceeding Clients' Expectations

  • Using Innovation & Creativity to Achieve Strategic Breakthroughs

  • Managing Diversified Businesses

  • Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets

  • From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes

    Most managers spend the majority of their time developing a strategy for their organization. Unfortunately, even the best of strategies will fail unless they are implemented properly. And it is exactly at the implementation stage that bad things start happening! People dont execute what you already agreed upon; others start doing things that will get you in trouble; yet others pretend to support what you want to achieve but actually undermine you behind the scenes. Why do such things happen and how can you prevent them (or overcome them)?

    In this session, we will explore why bad things happen to good people during the execution stage of strategy. The session will conclude with a list of personal strategies that individuals could use to either prevent or overcome these traps of execution.

FAQs on booking Costas Markides

  • How do I book Costas Markides to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Costas Markides for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Costas Markides, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Costas Markides or any other speaker of your choice.
  • What are the speaker fees for Costas Markides

    Speaking fees for Costas Markides, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Costas Markides are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Costas Markides, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Costas Markides speak about?

  • Where does Costas Markides travel from?

    Costas Markides generally travels from UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Costas Markides’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Costas Markides for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Costas Markides for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Costas Markides or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Costas Markides is a keynote speaker and industry expert who speaks on a wide range of topics such as International Competitiveness, Exceeding Clients' Expectations, Using Innovation & Creativity to Achieve Strategic Breakthroughs, Managing Diversified Businesses, Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets and From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes. The estimated speaking fee range to book Costas Markides for your event is $20,000 - $30,000. Costas Markides generally travels from UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joseph Stiglitz, Gary Hamel, Anil Gupta, Ian Goldin and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Costas Markides for an upcoming live or virtual event.

Costas Markides Speaking Topics

  • International Competitiveness

  • Exceeding Clients' Expectations

  • Using Innovation & Creativity to Achieve Strategic Breakthroughs

  • Managing Diversified Businesses

  • Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets

  • From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes

    Most managers spend the majority of their time developing a strategy for their organization. Unfortunately, even the best of strategies will fail unless they are implemented properly. And it is exactly at the implementation stage that bad things start happening! People dont execute what you already agreed upon; others start doing things that will get you in trouble; yet others pretend to support what you want to achieve but actually undermine you behind the scenes. Why do such things happen and how can you prevent them (or overcome them)?

    In this session, we will explore why bad things happen to good people during the execution stage of strategy. The session will conclude with a list of personal strategies that individuals could use to either prevent or overcome these traps of execution.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

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  • Unparalleled Database

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  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Costas Markides

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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