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Brian France

Chairman of the Board and Chief Executive Officer of NASCAR

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Brian France Biography

Strict, resourceful, ambitious and superbly experienced, France brings fresh ideas to this mature and very popular sport.

France has had a diverse career at NASCAR, acting as a racetrack manager to help develop and manage the company's weekly and touring series divisions and launching the NASCAR Craftsman Truck Series in 1995. He was also a key figure in getting NASCAR's new research and development facility off the ground.

Since taking over the marketing of NASCAR, France has tripled the marketing, sales, licensing, and public relations staff and has been at the forefront of dramatic sponsorship involvement, attracting companies such as McDonalds and Kellogg. Additionally, France brought the sanctioning body's licensing efforts in-house and has led NASCAR's charge in many non-traditional projects, such as the NASCAR Cafe, NASCAR Thunder retail stores, All-American Sports Parks/NASCAR Speedparks, and NASCAR's involvement in the automotive aftermarket. Moreover, he has been actively involved in network television deals and the opening of NASCAR offices in Charlotte, New York and Los Angeles and was a key proponent of the new Research and Development Center, a facility dedicated to improving the safety and operational efficiency of the sport. He also is founder and former chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry.

France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series beginning in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with NASCAR NEXTEL Cup Series and NASCAR Busch Series events being broadcast on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.com.

Over the years, France received numerous honors for his outstanding work. Sports Business Daily has named him the Sports Industrialist of the year and Sales Marketing Executives International (SMEI) has honored him as the SMEI Marketing Statesman of the year. Additionally, Advertising Age magazine ranked him among nation's top 100 marketers.

Due to France's ambition and vast amount of knowledge in sports and NASCAR in particular, his presentation and speaking styles reflect strength and tremendous expertise, which is highly valued in today's industry.

France resides in Daytona Beach.

Speaking Topics
  • Marketing, Sales, NASCAR

Videos
News
FAQs
  • HOW TO BOOK Brian France?

    Our booking agents have successfully helped clients around the world secure talent like Brian France for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Brian France, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian France or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Brian France?

    Booking fees for Brian France, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian France, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Brian France?

    All American Entertainment has successfully secured celebrity talent like Brian France for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian France for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian France or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian France or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Chairman of the Board and Chief Executive Officer of NASCAR

Travels From:
Florida, USA
Speaking Fee:

Brian France Biography

Strict, resourceful, ambitious and superbly experienced, France brings fresh ideas to this mature and very popular sport.

France has had a diverse career at NASCAR, acting as a racetrack manager to help develop and manage the company's weekly and touring series divisions and launching the NASCAR Craftsman Truck Series in 1995. He was also a key figure in getting NASCAR's new research and development facility off the ground.

Since taking over the marketing of NASCAR, France has tripled the marketing, sales, licensing, and public relations staff and has been at the forefront of dramatic sponsorship involvement, attracting companies such as McDonalds and Kellogg. Additionally, France brought the sanctioning body's licensing efforts in-house and has led NASCAR's charge in many non-traditional projects, such as the NASCAR Cafe, NASCAR Thunder retail stores, All-American Sports Parks/NASCAR Speedparks, and NASCAR's involvement in the automotive aftermarket. Moreover, he has been actively involved in network television deals and the opening of NASCAR offices in Charlotte, New York and Los Angeles and was a key proponent of the new Research and Development Center, a facility dedicated to improving the safety and operational efficiency of the sport. He also is founder and former chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry.

France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series beginning in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with NASCAR NEXTEL Cup Series and NASCAR Busch Series events being broadcast on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.com.

Over the years, France received numerous honors for his outstanding work. Sports Business Daily has named him the Sports Industrialist of the year and Sales Marketing Executives International (SMEI) has honored him as the SMEI Marketing Statesman of the year. Additionally, Advertising Age magazine ranked him among nation's top 100 marketers.

Due to France's ambition and vast amount of knowledge in sports and NASCAR in particular, his presentation and speaking styles reflect strength and tremendous expertise, which is highly valued in today's industry.

France resides in Daytona Beach.

Brian France Speaking Topics

  • Marketing, Sales, NASCAR

Brian France Videos

  • Interview with Brian France at Daytona July 2012
  • Sound Off: Brian France - YouTube

FAQs on booking Brian France

  • How to book Brian France?

    Our booking agents have successfully helped clients around the world secure talent like Brian France for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Brian France, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian France or any other celebrity of your choice.
  • How much does it cost to book Brian France?

    Booking fees for Brian France, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian France, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Brian France?

    All American Entertainment has successfully secured celebrity talent like Brian France for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian France for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian France or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian France or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Brian France is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Sales, NASCAR. The estimated speaking fee range to book Brian France for your event is $50,000 - $100,000. Brian France generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Garber, Robert Kriegel, R "Ray" Wang, Pat Williams and John Cassis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brian France for an upcoming live or virtual event.

Brian France Speaking Topics

  • Marketing, Sales, NASCAR

Brian France Speaker Videos

  • Interview with Brian France at Daytona July 2012
    Sound Off: Brian France - YouTube

Brian France News

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Brian France

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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The 2022 Speaking Industry Benchmark Report