Douglas Holt Biography
Holt is one of the world’s leading experts on branding and innovation. Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford.
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. The book has influenced many companies, ad agencies, design firms and consultancies, which have adopted a cultural approach to branding.
As a consultant, Holt has developed cultural strategies for a number of the world’s leading brands, including Coca-Cola, Microsoft, Ben & Jerry’s, Sprite, Jack Daniel’s, MINI, MasterCard, Mountain Dew, and Georgia Coffee. He has also crafted cultural strategies for many smaller brands and start-ups including Clear Blue, Fat Tire, Cazadores, Qdoba, Planet Green, and Mike’s Hard Lemonade.
Holt’s Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands was published by Oxford University Press in late 2010. With his co-author Doug Cameron, Holt does for innovation what How Brands Become Icons did for branding. He develops a systematic 6-step cultural framework for identifying new market opportunities, and then building new brand concepts to leverage these opportunities. In order to devote his full attention to cultural strategy work, Holt decided to leave academia in the fall of 2010 to form the Cultural Strategy Group.
Holt studied at Stanford (BA in economics and political science), the University of Chicago (MBA in marketing), and Northwestern (PhD in Marketing, specialization in cultural anthropology and sociology). Prior to his academic career, Holt was a brand manager at The Clorox Company and Dole Packaged Foods. He is the author of many highly influential articles in the top marketing journals, focusing on consumer culture and branding. He is the editor of the Journal of Consumer Culture, and former Associate Editor of the Journal of Consumer Research. He has presented at over a hundred management and university seminars worldwide, including the Global Economic Forum and twice at the Skoll World Forum.
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How to book Douglas Holt?
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How much does it cost to book Douglas Holt?
Booking fees for Douglas Holt, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Douglas Holt, please fill out the
booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
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Who is the agent for Douglas Holt?
All American Entertainment has successfully secured celebrity talent like Douglas Holt for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Douglas Holt for your next private or corporate function.
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Douglas Holt is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Douglas Holt for your event is $20,000 - $30,000. Douglas Holt generally travels from Fort Collins, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Tim Sanders, Gary Hamel, Richard Florida and Geoff Colvin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Douglas Holt for an upcoming live or virtual event.