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Douglas Holt

Douglas Holt is L’Oréal Professor of Marketing at Oxford University

  Categories:
Green and Sustainability, Sales, Marketing and Branding
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Douglas Holt Biography

Holt is one of the world’s leading experts on branding and innovation. Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford.

In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. The book has influenced many companies, ad agencies, design firms and consultancies, which have adopted a cultural approach to branding.

As a consultant, Holt has developed cultural strategies for a number of the world’s leading brands, including Coca-Cola, Microsoft, Ben & Jerry’s, Sprite, Jack Daniel’s, MINI, MasterCard, Mountain Dew, and Georgia Coffee. He has also crafted cultural strategies for many smaller brands and start-ups including Clear Blue, Fat Tire, Cazadores, Qdoba, Planet Green, and Mike’s Hard Lemonade.

Holt’s Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands was published by Oxford University Press in late 2010. With his co-author Doug Cameron, Holt does for innovation what How Brands Become Icons did for branding. He develops a systematic 6-step cultural framework for identifying new market opportunities, and then building new brand concepts to leverage these opportunities. In order to devote his full attention to cultural strategy work, Holt decided to leave academia in the fall of 2010 to form the Cultural Strategy Group.

Holt studied at Stanford (BA in economics and political science), the University of Chicago (MBA in marketing), and Northwestern (PhD in Marketing, specialization in cultural anthropology and sociology). Prior to his academic career, Holt was a brand manager at The Clorox Company and Dole Packaged Foods. He is the author of many highly influential articles in the top marketing journals, focusing on consumer culture and branding. He is the editor of the Journal of Consumer Culture, and former Associate Editor of the Journal of Consumer Research. He has presented at over a hundred management and university seminars worldwide, including the Global Economic Forum and twice at the Skoll World Forum.

Contact a speaker booking agent to check availability on Douglas Holt and other top speakers and celebrities.

BOOK Douglas Holt
Books
Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands

FAQs

  • HOW TO BOOK Douglas Holt?

    Our booking agents have successfully helped clients around the world secure talent like Douglas Holt for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Douglas Holt, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Douglas Holt or any other celebrity of your choice.

  • HOW MUCH DOES IT COST TO BOOK Douglas Holt?

    Booking fees for Douglas Holt, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Douglas Holt, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • WHO IS THE AGENT FOR Douglas Holt?

    All American Entertainment has successfully secured celebrity talent like Douglas Holt for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Douglas Holt for your next private or corporate function.

  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Douglas Holt or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Douglas Holt or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Douglas Holt

Douglas Holt is L’Oréal Professor of Marketing at Oxford University

Travels From:
Fort Collins, CO, USA
Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: Please Contact
More Fee Info
Categories:
Green and Sustainability, Sales, Marketing and Branding

Douglas Holt Biography

Holt is one of the world’s leading experts on branding and innovation. Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford.

In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. The book has influenced many companies, ad agencies, design firms and consultancies, which have adopted a cultural approach to branding.

As a consultant, Holt has developed cultural strategies for a number of the world’s leading brands, including Coca-Cola, Microsoft, Ben & Jerry’s, Sprite, Jack Daniel’s, MINI, MasterCard, Mountain Dew, and Georgia Coffee. He has also crafted cultural strategies for many smaller brands and start-ups including Clear Blue, Fat Tire, Cazadores, Qdoba, Planet Green, and Mike’s Hard Lemonade.

Holt’s Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands was published by Oxford University Press in late 2010. With his co-author Doug Cameron, Holt does for innovation what How Brands Become Icons did for branding. He develops a systematic 6-step cultural framework for identifying new market opportunities, and then building new brand concepts to leverage these opportunities. In order to devote his full attention to cultural strategy work, Holt decided to leave academia in the fall of 2010 to form the Cultural Strategy Group.

Holt studied at Stanford (BA in economics and political science), the University of Chicago (MBA in marketing), and Northwestern (PhD in Marketing, specialization in cultural anthropology and sociology). Prior to his academic career, Holt was a brand manager at The Clorox Company and Dole Packaged Foods. He is the author of many highly influential articles in the top marketing journals, focusing on consumer culture and branding. He is the editor of the Journal of Consumer Culture, and former Associate Editor of the Journal of Consumer Research. He has presented at over a hundred management and university seminars worldwide, including the Global Economic Forum and twice at the Skoll World Forum.

Contact a speaker booking agent to check availability on Douglas Holt and other top speakers and celebrities.

BOOK Douglas Holt

Douglas Holt Books

Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands
Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands

FAQs on booking Douglas Holt

  • How to book Douglas Holt?

    Our booking agents have successfully helped clients around the world secure talent like Douglas Holt for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Douglas Holt, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Douglas Holt or any other celebrity of your choice.

  • How much does it cost to book Douglas Holt?

    Booking fees for Douglas Holt, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Douglas Holt, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • Who is the agent for Douglas Holt?

    All American Entertainment has successfully secured celebrity talent like Douglas Holt for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Douglas Holt for your next private or corporate function.

  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Douglas Holt or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Douglas Holt or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Douglas Holt is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Douglas Holt for your event is $20,000 - $30,000. Douglas Holt generally travels from Fort Collins, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Sir Richard Branson, Tim Sanders, Gary Hamel and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Douglas Holt for an upcoming live or virtual event.

BOOK Douglas Holt

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Speakers Similar to Douglas Holt

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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The 2022 Speaking Industry Benchmark Report