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Douglas Holt

Douglas Holt is L’Oréal Professor of Marketing at Oxford University

Douglas Holt is L’Oréal Professor of Marketing at Oxford University

Travels From Travels From:
Fort Collins, CO, USA
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Douglas Holt Biography

Holt is one of the world’s leading experts on branding and innovation. Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford.

In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. The book has influenced many companies, ad agencies, design firms and consultancies, which have adopted a cultural approach to branding.

As a consultant, Holt has developed cultural strategies for a number of the world’s leading brands, including Coca-Cola, Microsoft, Ben & Jerry’s, Sprite, Jack Daniel’s, MINI, MasterCard, Mountain Dew, and Georgia Coffee. He has also crafted cultural strategies for many smaller brands and start-ups including Clear Blue, Fat Tire, Cazadores, Qdoba, Planet Green, and Mike’s Hard Lemonade.

Holt’s Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands was published by Oxford University Press in late 2010. With his co-author Doug Cameron, Holt does for innovation what How Brands Become Icons did for branding. He develops a systematic 6-step cultural framework for identifying new market opportunities, and then building new brand concepts to leverage these opportunities. In order to devote his full attention to cultural strategy work, Holt decided to leave academia in the fall of 2010 to form the Cultural Strategy Group.

Holt studied at Stanford (BA in economics and political science), the University of Chicago (MBA in marketing), and Northwestern (PhD in Marketing, specialization in cultural anthropology and sociology). Prior to his academic career, Holt was a brand manager at The Clorox Company and Dole Packaged Foods. He is the author of many highly influential articles in the top marketing journals, focusing on consumer culture and branding. He is the editor of the Journal of Consumer Culture, and former Associate Editor of the Journal of Consumer Research. He has presented at over a hundred management and university seminars worldwide, including the Global Economic Forum and twice at the Skoll World Forum.

Douglas Holt Videos

Douglas Holt Books

  • Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands
    Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands

FAQs on booking Douglas Holt

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  • What are the speaker fees for Douglas Holt

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  • What topics does Douglas Holt speak about?

  • Where does Douglas Holt travel from?

    Douglas Holt generally travels from Fort Collins, CO, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Douglas Holt for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Douglas Holt for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Douglas Holt or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Douglas Holt is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Douglas Holt for your event is $20,000 - $30,000. Douglas Holt generally travels from Fort Collins, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Tim Sanders, Gary Hamel, Richard Florida and Geoff Colvin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Douglas Holt for an upcoming live or virtual event.

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