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Allison Cerra

Expert on How Technology is Shaping Business & Employee Behavior

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 Allison Cerra Biography

At the helm of an award-winning marketing organization for one of the world's largest suppliers of communications networking equipment and services, Allison Cerra is a leading expert in consumer identity and psychology—specifically, how these are formed and altered by our increasing reliance on technology. As vice president of marketing, communication, and public affairs for Alcatel-Lucent's Americas region, Cerra oversees the marketing programs and consumer research that shape telecom networks throughout North and South America, and works with organizations to devise go-to-market strategies for new technology services, including cloud, mobile broadband, and IPTV. A principal part of her job involves anticipating how our increasingly networked world will change consumers' mindsets and expectations.

Cerra recently co-authored Identity Shift: Where Identity Meets Technology in the Networked-Community Age. Based on extensive primary research involving more than 5,000 US consumers, the book examines how our Internet proficiency is blurring the boundaries between our virtual and real-life personas, resulting in a shift in our behaviors, the way we deal with each other, and the way we interact with the world. She is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World, which estimates a $100 billion market opportunity when networks are leveraged as development platforms. In addition to both books, Cerra has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services.

In her engaging presentations, Cerra instructs marketers and strategists as well as educators on how to best understand buyers, employees, and students' new consumer identities and psychologies in order to influence their buying habits and preferences. Whether your interest lies in sociology, psychology, marketing, or technology, Cerra examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse, keypad, or remote and offers take-home solutions for honing in these various markets.

Prior to her position at Alcatel-Lucent, Cerra served in a variety of product management, marketing, sales, and operations positions for various service providers, including GTE, Verizon, and Frontier. She was named to the "40 Under 40" lists of Global Telecom Business and the Dallas Business Journal, recognized as the Outstanding Young Alumna from Southern Methodist University in 2011, and honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011. She currently serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

Allison Cerra obtained her BS in marketing and management at the University of South Florida and her master's degrees in business administration and telecommunications from Southern Methodist University.

TOPICS

Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust

The Shift: Where Education Meets Technology in the Networked-Community Age

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Speaking Topics
  • Transforming Business: Big Data, Mobility & Globalization

    The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises
    • including frontline knowledge workers and HR, IT, and business decision makers
    • to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions: How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly. This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences
    • from marketers to HR leaders
    • seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.

  • The Shift: Where Education Meets Technology in the Networked-Community Age

    In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape. This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.

FAQs
  • HOW TO BOOK Allison Cerra?

    Our booking agents have successfully helped clients around the world secure talent like Allison Cerra for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Allison Cerra, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Allison Cerra or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Allison Cerra?

    Booking fees for Allison Cerra, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Allison Cerra, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Allison Cerra?

    All American Entertainment has successfully secured celebrity talent like Allison Cerra for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Allison Cerra for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Allison Cerra or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Allison Cerra or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Allison Cerra

Expert on How Technology is Shaping Business & Employee Behavior

Speaking Fee:

Allison Cerra Biography

At the helm of an award-winning marketing organization for one of the world's largest suppliers of communications networking equipment and services, Allison Cerra is a leading expert in consumer identity and psychology—specifically, how these are formed and altered by our increasing reliance on technology. As vice president of marketing, communication, and public affairs for Alcatel-Lucent's Americas region, Cerra oversees the marketing programs and consumer research that shape telecom networks throughout North and South America, and works with organizations to devise go-to-market strategies for new technology services, including cloud, mobile broadband, and IPTV. A principal part of her job involves anticipating how our increasingly networked world will change consumers' mindsets and expectations.

Cerra recently co-authored Identity Shift: Where Identity Meets Technology in the Networked-Community Age. Based on extensive primary research involving more than 5,000 US consumers, the book examines how our Internet proficiency is blurring the boundaries between our virtual and real-life personas, resulting in a shift in our behaviors, the way we deal with each other, and the way we interact with the world. She is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World, which estimates a $100 billion market opportunity when networks are leveraged as development platforms. In addition to both books, Cerra has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services.

In her engaging presentations, Cerra instructs marketers and strategists as well as educators on how to best understand buyers, employees, and students' new consumer identities and psychologies in order to influence their buying habits and preferences. Whether your interest lies in sociology, psychology, marketing, or technology, Cerra examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse, keypad, or remote and offers take-home solutions for honing in these various markets.

Prior to her position at Alcatel-Lucent, Cerra served in a variety of product management, marketing, sales, and operations positions for various service providers, including GTE, Verizon, and Frontier. She was named to the "40 Under 40" lists of Global Telecom Business and the Dallas Business Journal, recognized as the Outstanding Young Alumna from Southern Methodist University in 2011, and honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011. She currently serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

Allison Cerra obtained her BS in marketing and management at the University of South Florida and her master's degrees in business administration and telecommunications from Southern Methodist University.

TOPICS

Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust

The Shift: Where Education Meets Technology in the Networked-Community Age

Allison Cerra Speaking Topics

  • Transforming Business: Big Data, Mobility & Globalization

    The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises
    • including frontline knowledge workers and HR, IT, and business decision makers
    • to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions: How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly. This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences
    • from marketers to HR leaders
    • seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.

  • The Shift: Where Education Meets Technology in the Networked-Community Age

    In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape. This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.

FAQs on booking Allison Cerra

  • How to book Allison Cerra?

    Our booking agents have successfully helped clients around the world secure talent like Allison Cerra for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Allison Cerra, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Allison Cerra or any other celebrity of your choice.
  • How much does it cost to book Allison Cerra?

    Booking fees for Allison Cerra, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Allison Cerra, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Allison Cerra?

    All American Entertainment has successfully secured celebrity talent like Allison Cerra for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Allison Cerra for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Allison Cerra or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Allison Cerra or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Allison Cerra is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Allison Cerra for your event is $20,000 - $30,000. Allison Cerra generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Anastasia Goodstein, Thor Muller, Lane Becker, Ayesha Khanna and Michael Wesch. Contact All American Speakers for ratings, reviews, videos and information on scheduling Allison Cerra for an upcoming event.

Allison Cerra Speaking Topics

  • Transforming Business: Big Data, Mobility & Globalization

    The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises
    • including frontline knowledge workers and HR, IT, and business decision makers
    • to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions: How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly. This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences
    • from marketers to HR leaders
    • seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.

  • The Shift: Where Education Meets Technology in the Networked-Community Age

    In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape. This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Allison Cerra

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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