Click to Open Search Bar

Mark Burton

Leading marketing and pricing strategist

  Categories:
REQUEST BOOKING INFORMATION

 Mark Burton Biography

Mark Burton is a leading marketing and pricing strategist with more than 16 years of experience in fast-paced industries, like IT outsourcing, semiconductor, financial and business services, and enterprise software maintenance. As co-founder and vice president of Holden Advisors, Mark is responsible for client deliverables and the firm's consulting operation. Prior to Holden Advisors, he was a director at Strategic Pricing Group, where he was known as the architect of several groundbreaking solutions to client pricing problems.

Mark speaks at Fortune 200 company events and B2B marketing conferences. He co-developed and leads the Services Pricing Certification program for The Professional Pricing Society. When sharing his expertise with audiences, Mark often peppers his presentations with examples and insights from the book, recently released, that he co-authored with colleague Reed Holden, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008). Mark's writings are frequently published in business periodicals like Marketing Management, The Journal of the Professional Pricing Society, and The Journal of Financial Transformation.

Whether you need a keynoter, breakout session speaker, or workshop leader, this pricing guru has a program for your audience. Some of Mark's programs include:

When to Fire a Customer - and Why You Might Not Have to

Do you have a customer who never deliver the volume promised ... or hounds your customer service people ... or always pay late? Mark says think about firing such customers. He will explain how to:

Identify customer who cost you money Turn unprofitable customers into profitable ones Fire high-maintenance customers Gain a negotiating edge over price-focused buyers Kick the Discounting Habit

Prices must reflect the value of the offering, be acceptable to the customer, and "work" within current market conditions. In this session, Mark teaches:

How to determine the real value drivers in a customer's business How to reliably predict the right price for the right solution The basics of bundling products, services and solutions to create pricing leverage Do You Really Know Your Buyers?

Only by having a deep understanding of the different types of buyers that you will encounter, can you customize your offerings and prices for each. In this program, Mark will share how you can:

Identify customer types Develop the best pricing strategies for each type Recognize that pricing is wrong for a customer type

-
Books
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table [Hardcover] [2008] (Author) Reed Holden, Mark Burton

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table [Hardcover] [2008] (Author) Reed Holden, Mark Burton

FAQs
  • HOW TO BOOK Mark Burton?

    Our booking agents have successfully helped clients around the world secure talent like Mark Burton for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Mark Burton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Mark Burton or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Mark Burton?

    Booking fees for Mark Burton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Mark Burton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Mark Burton?

    All American Entertainment has successfully secured celebrity talent like Mark Burton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Burton for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Mark Burton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Mark Burton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Mark Burton

Leading marketing and pricing strategist

Speaking Fee:

Mark Burton Biography

Mark Burton is a leading marketing and pricing strategist with more than 16 years of experience in fast-paced industries, like IT outsourcing, semiconductor, financial and business services, and enterprise software maintenance. As co-founder and vice president of Holden Advisors, Mark is responsible for client deliverables and the firm's consulting operation. Prior to Holden Advisors, he was a director at Strategic Pricing Group, where he was known as the architect of several groundbreaking solutions to client pricing problems.

Mark speaks at Fortune 200 company events and B2B marketing conferences. He co-developed and leads the Services Pricing Certification program for The Professional Pricing Society. When sharing his expertise with audiences, Mark often peppers his presentations with examples and insights from the book, recently released, that he co-authored with colleague Reed Holden, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008). Mark's writings are frequently published in business periodicals like Marketing Management, The Journal of the Professional Pricing Society, and The Journal of Financial Transformation.

Whether you need a keynoter, breakout session speaker, or workshop leader, this pricing guru has a program for your audience. Some of Mark's programs include:

When to Fire a Customer - and Why You Might Not Have to

Do you have a customer who never deliver the volume promised ... or hounds your customer service people ... or always pay late? Mark says think about firing such customers. He will explain how to:

Identify customer who cost you money Turn unprofitable customers into profitable ones Fire high-maintenance customers Gain a negotiating edge over price-focused buyers Kick the Discounting Habit

Prices must reflect the value of the offering, be acceptable to the customer, and "work" within current market conditions. In this session, Mark teaches:

How to determine the real value drivers in a customer's business How to reliably predict the right price for the right solution The basics of bundling products, services and solutions to create pricing leverage Do You Really Know Your Buyers?

Only by having a deep understanding of the different types of buyers that you will encounter, can you customize your offerings and prices for each. In this program, Mark will share how you can:

Identify customer types Develop the best pricing strategies for each type Recognize that pricing is wrong for a customer type

Mark Burton Books

FAQs on booking Mark Burton

  • How to book Mark Burton?

    Our booking agents have successfully helped clients around the world secure talent like Mark Burton for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Mark Burton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Mark Burton or any other celebrity of your choice.
  • How much does it cost to book Mark Burton?

    Booking fees for Mark Burton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Mark Burton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Mark Burton?

    All American Entertainment has successfully secured celebrity talent like Mark Burton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Burton for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Mark Burton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Mark Burton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Mark Burton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Mark Burton for your event is available upon request. Mark Burton generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Reed Holden, J. Michael Marks, Frank Candy, Robert Gordman and John Evans. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mark Burton for an upcoming event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Mark Burton

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

TOP