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Mark Burton

Leading marketing and pricing strategist

Mark Burton

Mark Burton

Leading marketing and pricing strategist

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Authors, Business, Negotiation, Sales, Strategic Planning
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Mark Burton Biography

Mark Burton is a leading marketing and pricing strategist with more than 16 years of experience in fast-paced industries, like IT outsourcing, semiconductor, financial and business services, and enterprise software maintenance. As co-founder and vice president of Holden Advisors, Mark is responsible for client deliverables and the firm's consulting operation. Prior to Holden Advisors, he was a director at Strategic Pricing Group, where he was known as the architect of several groundbreaking solutions to client pricing problems.

Mark speaks at Fortune 200 company events and B2B marketing conferences. He co-developed and leads the Services Pricing Certification program for The Professional Pricing Society. When sharing his expertise with audiences, Mark often peppers his presentations with examples and insights from the book, recently released, that he co-authored with colleague Reed Holden, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008). Mark's writings are frequently published in business periodicals like Marketing Management, The Journal of the Professional Pricing Society, and The Journal of Financial Transformation.

Whether you need a keynoter, breakout session speaker, or workshop leader, this pricing guru has a program for your audience. Some of Mark's programs include:

When to Fire a Customer - and Why You Might Not Have to

Do you have a customer who never deliver the volume promised ... or hounds your customer service people ... or always pay late? Mark says think about firing such customers. He will explain how to:

Identify customer who cost you money Turn unprofitable customers into profitable ones Fire high-maintenance customers Gain a negotiating edge over price-focused buyers Kick the Discounting Habit

Prices must reflect the value of the offering, be acceptable to the customer, and "work" within current market conditions. In this session, Mark teaches:

How to determine the real value drivers in a customer's business How to reliably predict the right price for the right solution The basics of bundling products, services and solutions to create pricing leverage Do You Really Know Your Buyers?

Only by having a deep understanding of the different types of buyers that you will encounter, can you customize your offerings and prices for each. In this program, Mark will share how you can:

Identify customer types Develop the best pricing strategies for each type Recognize that pricing is wrong for a customer type

Contact a speaker booking agent to check availability on Mark Burton and other top speakers and celebrities.

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Mark Burton Videos

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Mark Burton Books

  • Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table [Hardcover] [2008] (Author) Reed Holden, Mark Burton
    Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table [Hardcover] [2008] (Author) Reed Holden, Mark Burton

FAQs on booking Mark Burton

  • How do I book Mark Burton to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mark Burton for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mark Burton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mark Burton or any other speaker of your choice.

  • What are the speaker fees for Mark Burton

    Speaking fees for Mark Burton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mark Burton are for live events and for virtual events. For the most current speaking fee to hire Mark Burton, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Mark Burton speak about?

    Mark Burton is a keynote speaker and industry expert whose speaking topics include Authors, Business, Negotiation, Sales, Strategic Planning.

  • Where does Mark Burton travel from?

    Mark Burton generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Mark Burton’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mark Burton for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Burton for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Mark Burton or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Mark Burton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Mark Burton for your event is available upon request. Mark Burton generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Reed Holden, J. Michael Marks, Troy Hazard, Frank Candy and Peter Fader. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mark Burton for an upcoming live or virtual event.

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