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Reed Holden

Popular speaker and founder

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 Reed Holden Biography

A nationally known pricing expert and popular speaker, Reed Holden is founder of a leading consultancy that works with global companies to design and implement value-driven pricing strategies to increase profitability in highly competitive markets. A true industry pioneer, Reed conceived of and advocates for a process, known as the Value Disciplineā„¢.

In this age of rapid globalization and commoditization, business leaders in every industry face the challenge of setting prices that match the value of their offerings without losing customers or market share. Reed is ready to share with executives and their teams valuable insights and profitable strategies, such as:

How value-based pricing gives sales reps the confidence needed to passion money-losing sales How to turn unprofitable customers into profitable ones Why resetting price won't solve a revenue shortfall 10 ways an organization can help its sales team avoid reactive discounting Reed's latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008), provides a practical framework and compelling examples for his presentations. Co-authored with colleague Mark Burton, the book converts a wealth of quantitative research into pragmatic ideas that provide sales, marketing, finance, and pricing leaders an action plan to outperform the competition. Reed also cowrote. The Strategy and Tactics of Pricing (2nd and 3rd editions), as well as Profitable Pricing: Guidelines for Management.

Reed is a former CEO of Strategic Pricing Group, which grew by 85% annually during his tenure, and an adjunct professor at Columbia University's Executive Education Program. He is also a frequent keynoter for Professional Pricing Society and PriceX, and a speaker The Conference Board, SAP Sapphire, and CIO Decisions and many Fortune 500 companies. Reed also guest lectures at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe and The Singapore Institute of Management.

Some of Reed's most popular presentations include:

Are You Caught in the Pricing Death Spiral? Pricing in an Economic Downturn When the Market Changes, Do Your Prices? How to Introduce a New Product onto the Market

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FAQs
  • HOW TO BOOK Reed Holden?

    Our booking agents have successfully helped clients around the world secure talent like Reed Holden for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Reed Holden, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Reed Holden or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Reed Holden?

    Booking fees for Reed Holden, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Reed Holden, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Reed Holden?

    All American Entertainment has successfully secured celebrity talent like Reed Holden for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Reed Holden for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Reed Holden or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Reed Holden or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Reed Holden

Popular speaker and founder

Speaking Fee:

Reed Holden Biography

A nationally known pricing expert and popular speaker, Reed Holden is founder of a leading consultancy that works with global companies to design and implement value-driven pricing strategies to increase profitability in highly competitive markets. A true industry pioneer, Reed conceived of and advocates for a process, known as the Value Disciplineā„¢.

In this age of rapid globalization and commoditization, business leaders in every industry face the challenge of setting prices that match the value of their offerings without losing customers or market share. Reed is ready to share with executives and their teams valuable insights and profitable strategies, such as:

How value-based pricing gives sales reps the confidence needed to passion money-losing sales How to turn unprofitable customers into profitable ones Why resetting price won't solve a revenue shortfall 10 ways an organization can help its sales team avoid reactive discounting Reed's latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008), provides a practical framework and compelling examples for his presentations. Co-authored with colleague Mark Burton, the book converts a wealth of quantitative research into pragmatic ideas that provide sales, marketing, finance, and pricing leaders an action plan to outperform the competition. Reed also cowrote. The Strategy and Tactics of Pricing (2nd and 3rd editions), as well as Profitable Pricing: Guidelines for Management.

Reed is a former CEO of Strategic Pricing Group, which grew by 85% annually during his tenure, and an adjunct professor at Columbia University's Executive Education Program. He is also a frequent keynoter for Professional Pricing Society and PriceX, and a speaker The Conference Board, SAP Sapphire, and CIO Decisions and many Fortune 500 companies. Reed also guest lectures at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe and The Singapore Institute of Management.

Some of Reed's most popular presentations include:

Are You Caught in the Pricing Death Spiral? Pricing in an Economic Downturn When the Market Changes, Do Your Prices? How to Introduce a New Product onto the Market

FAQs on booking Reed Holden

  • How to book Reed Holden?

    Our booking agents have successfully helped clients around the world secure talent like Reed Holden for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Reed Holden, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Reed Holden or any other celebrity of your choice.
  • How much does it cost to book Reed Holden?

    Booking fees for Reed Holden, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Reed Holden, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Reed Holden?

    All American Entertainment has successfully secured celebrity talent like Reed Holden for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Reed Holden for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Reed Holden or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Reed Holden or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Reed Holden is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Reed Holden for your event is available upon request. Reed Holden generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mark Burton, J. Michael Marks, Frank Candy, Robert Gordman and John Evans. Contact All American Speakers for ratings, reviews, videos and information on scheduling Reed Holden for an upcoming event.

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Speakers Similar to Reed Holden

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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