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Reed Holden

Popular speaker and founder

Popular speaker and founder

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Reed Holden Biography

A nationally known pricing expert and popular speaker, Reed Holden is founder of a leading consultancy that works with global companies to design and implement value-driven pricing strategies to increase profitability in highly competitive markets. A true industry pioneer, Reed conceived of and advocates for a process, known as the Value Discipline™.

In this age of rapid globalization and commoditization, business leaders in every industry face the challenge of setting prices that match the value of their offerings without losing customers or market share. Reed is ready to share with executives and their teams valuable insights and profitable strategies, such as:

How value-based pricing gives sales reps the confidence needed to passion money-losing sales How to turn unprofitable customers into profitable ones Why resetting price won't solve a revenue shortfall 10 ways an organization can help its sales team avoid reactive discounting Reed's latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008), provides a practical framework and compelling examples for his presentations. Co-authored with colleague Mark Burton, the book converts a wealth of quantitative research into pragmatic ideas that provide sales, marketing, finance, and pricing leaders an action plan to outperform the competition. Reed also cowrote. The Strategy and Tactics of Pricing (2nd and 3rd editions), as well as Profitable Pricing: Guidelines for Management.

Reed is a former CEO of Strategic Pricing Group, which grew by 85% annually during his tenure, and an adjunct professor at Columbia University's Executive Education Program. He is also a frequent keynoter for Professional Pricing Society and PriceX, and a speaker The Conference Board, SAP Sapphire, and CIO Decisions and many Fortune 500 companies. Reed also guest lectures at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe and The Singapore Institute of Management.

Some of Reed's most popular presentations include:

Are You Caught in the Pricing Death Spiral? Pricing in an Economic Downturn When the Market Changes, Do Your Prices? How to Introduce a New Product onto the Market

Reed Holden Videos

FAQs on booking Reed Holden

  • How do I book Reed Holden to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Reed Holden for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Reed Holden, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Reed Holden or any other speaker of your choice.
  • What are the speaker fees for Reed Holden

    Speaking fees for Reed Holden, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Reed Holden are for live events and for virtual events. For the most current speaking fee to hire Reed Holden, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Reed Holden speak about?

    Reed Holden is a keynote speaker and industry expert whose speaking topics include Authors, Business, Negotiation, Sales, Strategic Planning.
  • Where does Reed Holden travel from?

    Reed Holden generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Reed Holden’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Reed Holden for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Reed Holden for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Reed Holden or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Reed Holden is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Reed Holden for your event is available upon request. Reed Holden generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mark Burton, J. Michael Marks, Karen Hough, Troy Hazard and Frank Candy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Reed Holden for an upcoming live or virtual event.

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