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Wes Ball

President and founder

President and founder

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Wes Ball Biography

Do you know how to discover what your customers really want? Can you alter customer expectations in your favor? How do you control buying decisions? The answer to all these questions is The Alpha Factor.

Wes Ball is the president and founder of The Ball Group, and author of The Alpha Factor - a revolutionary new look at what creates market dominance and selfsustaining success. Wes has more than 25 years experience in strategic innovation and marketing research, working in strategic marketing for two Alpha companies that dominated their industries and as a strategic innovation consultant/facilitator.

It took Wes 15 years of in-depth, forward-thinking research with over 100,000 interviews and customer observations plus testing with more than 75 companies to discover and prove the key factor - the Alpha Factor - that can turn any company from a competitor into a market leader.

When applied, the insights learned as a result of Wes' exhaustive research

Helped the U.S. Savings Bonds program of The U.S. Department of the Treasury turn around more than a decade of decline, More than doubled per store sales for Subway Sandwiches and Salads' retailers, Created dramatic, sustainable growth for a broad range of other companies, many of whom had not grown significantly in more than a decade. And that growth was created without discounting and often without expensive new product development.

Wes is a dynamic, high-energy, experienced trainer and speaker. With plenty of case studies and lots of easy-to-understand examples, he shares ALPHA lessons to help any business:

Become the leader of its category Innovate to drive higher customer expectations. Reduce the need for discounting while increasing profitability Create loyal customers willing to pay higher prices for products or services Drive sustainable new growth

Wes Ball Videos

Wes Ball Books

  • The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success
    The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success

FAQs on booking Wes Ball

  • How do I book Wes Ball to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Wes Ball for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Wes Ball, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wes Ball or any other speaker of your choice.
  • What are the speaker fees for Wes Ball

    Speaking fees for Wes Ball, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Wes Ball are for live events and for virtual events. For the most current speaking fee to hire Wes Ball, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Wes Ball speak about?

    Wes Ball is a keynote speaker and industry expert whose speaking topics include Authors, Business, Change, Finance, Innovation, Leadership Speakers, Peak Performance, Personal Growth, Sales, Marketing and Branding, Strategic Planning.
  • Where does Wes Ball travel from?

    Wes Ball generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Wes Ball’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Wes Ball for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Wes Ball for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wes Ball or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Wes Ball is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Wes Ball for your event is available upon request. Wes Ball generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Troy Hazard, David Nour, Frank Candy, Mark C. Thompson and Randy Pennington. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wes Ball for an upcoming live or virtual event.

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