World-Leading Change Expert & Leadership Advisor; Record-Breaking Free Diver; Author of "Taming Tigers"

Oxford, UK

Jim Lawless Biography

Jim Lawless helps senior leaders and teams achieve results they previously considered impossible. His methodology, the DARE Loop, is built on the idea that most limits are created by the stories people tell themselves, not by reality. It gives organizations a practical framework for turning decisions into action, building accountability, speed, and clarity in the process.

Lawless has tested this philosophy personally. At 40, he became a professional jockey within 12 months while running a consulting business, losing 25% of his body weight in the process. He also broke a British freediving record with a five-minute breath hold. Both challenges began with a decision, not confidence or perfect conditions.

Today, Lawless advises leaders at organizations including Apple, Diageo, and BDO. His bestselling book Taming Tigers has been praised for its practical, action-focused approach to change and leadership.

BOOK Jim Lawless

Speaker profile last updated by AAE Talent Team on 06/01/2026.

Jim Lawless Speaking Topics

  • The DARE Loop: How to Deliver the Impossible

    In this high-impact keynote, Jim Lawless explores overcoming fear and acting boldly amidst uncertainty to achieve ambitious goals. He shares strategies for navigating challenges and pushing beyond perceived limits. Attendees learn practical techniques to confront their fears, embrace bold actions, and tackle significant objectives they once thought unattainable.

  • The Next Dimension of Leadership

    Jim Lawless guides attendees in creating agile, curious, and empowered organizations, contrasting them with outdated command-and-control structures. He addresses the challenge of cultivating a culture that can adapt to an uncertain future, equipping participants to lead effectively in an ever-changing landscape.

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Jim Lawless Videos

Jim Lawless - Taming Tigers

Jim Lawless - Taming Tigers

Jim Lawless explains what Taming Tigers is and why it can be a powerful way to achieve things you never thought you could. London Business Forum...

Jim Lawless invites you at ACEO's 25th Leadership Congress 2014

Jim Lawless invites you at ACEO's 25th Leadership Congress 2014

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Jim Lawless - PMI Poland Chapter Congress 2013

Jim Lawless - PMI Poland Chapter Congress 2013

Uploaded by PMI Poland Chapter on 2014-01-13.

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  • What topics does Jim Lawless speak about?

  • Where does Jim Lawless travel from?

    Jim Lawless generally travels from Oxford, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Jim Lawless is a keynote speaker and industry expert who speaks on a wide range of topics such as The DARE Loop: How to Deliver the Impossible, The Next Dimension of Leadership, High Performance Under Pressure and How to Lead Others Through Disruption & Uncertainty. The estimated speaking fee range to book Jim Lawless for your event is $30,000 - $50,000. Jim Lawless generally travels from Oxford, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marcus Buckingham, Simon T. Bailey, Troy Hazard, Jason Young and Vince Poscente. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jim Lawless for an upcoming live or virtual event.

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