Social Impact Entrepreneur & Humanitarian; CEO & Co-Founder of Media Brand Superintelligence;; Founder & CEO of Liberty United & Fonderie 47; Founder of Ethos Water

Manhattan, NY, USA

Peter Thum Biography

Peter Thum is an entrepreneur, business executive, and humanitarian recognized for building innovative businesses that address some of the world's most pressing social challenges. Through his work, he has demonstrated how entrepreneurial thinking, commercial enterprise, and social purpose can come together to create meaningful and measurable impact.

Thum first gained national recognition as the founder and president of Ethos Water, a socially conscious bottled water company he launched after witnessing the lack of access to clean drinking water in communities in South Africa. Founded on the idea that consumer purchases could help fund solutions to global water challenges, Ethos directed a portion of its proceeds toward clean-water initiatives around the world. Starbucks acquired the company in 2005, and the venture ultimately helped bring clean water and sanitation to hundreds of thousands of people.

Following Ethos, Thum founded Giving Water, a nonprofit organization dedicated to improving access to safe drinking water, sanitation, and hygiene education for children in developing countries. Its programs have helped more than 6,000 schoolchildren in Africa.

His subsequent work turned to the global proliferation of illegal firearms and the impact of gun violence. Thum founded Fonderie 47, a social enterprise that transforms decommissioned AK-47 assault rifles from African conflict zones into luxury jewelry, watches, and works of art. Proceeds support efforts to remove and destroy weapons in regions affected by armed conflict. He also founded Liberty United, which transforms illegal firearms recovered in American communities into jewelry and other objects, with proceeds supporting programs designed to reduce gun violence and create safer opportunities for children and families.

More recently, Thum has moved into digital technology and artificial intelligence. He co-founded Muse, an AI-powered website-building and collaboration platform that seeks to make digital creation more accessible and intuitive. His latest venture is Superintelligence, n AI-focused media and information platform, where he serves as CEO and co-founder.

Before becoming an entrepreneur, Thum worked for McKinsey & Company and Ernest & Julio Gallo Winery. He also served as a vice president of Starbucks, overseeing Ethos and other business operations, and contributed to the company's philanthropic initiatives through the Starbucks Foundation.

A graduate of Claremont McKenna College, where he earned a degree in government, Thum also holds an MBA from Northwestern University's Kellogg School of Management. He has served on the boards of several nonprofit and human rights organizations and is a frequent speaker on social entrepreneurship, corporate responsibility, innovation, and the intersection of business and social impact.

Across his ventures, Peter Thum has pursued a distinctive approach to social change: taking seemingly intractable problems and developing creative, market-driven solutions that turn awareness into action.

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Speaker profile last updated by AAE Talent Team on 11/03/2026.

Peter Thum Speaking Topics

  • The Imperative to Reduce Gun Violence

    Peter Thum discusses his work since 2009 to reduce the impact of assault rifles in Africa and to reduce gun violence in the U.S.A. He tells the story of starting the brands Fonderie 47 and Liberty United, which transform illegal guns and bullets into high end jewelry, watches and other accessories. His companies, which have funded the removal and destruction of over 34,000 assault rifles in Africa and fund not for profits working to reduce gun violence in American communities.

  • The Ethos Water Story: The Keys Behind Successful Social Entrepreneurialism

    Countries all over the world are experiencing a water crisis. Millions of people in developing countries lack clean and safe drinking water. As the founder of Ethos™ Water, Peter Thum turned his idea of getting clean water to children into a successful social venture that has changed an industry, generated millions of dollars and changed lives. Thum talks through his eight-year odyssey starting in the townships of South Africa, to brokering an acquisition by Starbucks, and finally running Ethos today as an international brand and social movement. Thum’s story is one of passion, perseverance and success. His story motivates people to dream big and turn thoughts into action. He takes audiences on a tour of the world and shares the importance of addressing the world water crisis, how to build a brand from the ground up and the personal upside of working toward the common good.

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Peter Thum Videos

How Ethos Turned The Bottled Water Industry On It's Head

How Ethos Turned The Bottled Water Industry On It's Head

Peter Thum: From Startup To Selling To Starbucks

Peter Thum: From Startup To Selling To Starbucks

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  • What topics does Peter Thum speak about?

  • Where does Peter Thum travel from?

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Peter Thum is a keynote speaker and industry expert who speaks on a wide range of topics such as The Imperative to Reduce Gun Violence , The Ethos Water Story: The Keys Behind Successful Social Entrepreneurialism and Leading Forward: The Role of Social Responsibility in the Corporate World. The estimated speaking fee range to book Peter Thum for your event is $30,000 - $50,000. Peter Thum generally travels from Manhattan, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robin Chase, Peter Diamandis, Sarah Kauss, Jasmine Crowe-Houston and Peter Guber. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter Thum for an upcoming live or virtual event.

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