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Jackie Huba

Leading Authority on Customer Loyalty and Word of Mouth Marketing

Leading Authority on Customer Loyalty and Word of Mouth Marketing

Travels From Travels From:
Austin, TX, USA
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Jackie Huba Biography

Jackie Huba knows how to create passionately loyal customers. She coined the term "customer evangelists," those customers who love what you do and are compelled to spread the word to others, based on research from her first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her second book, Citizen Marketers: When People are the Message, documents the emerging world of social media and how brands should begin to embrace a participatory culture of loyal customers. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations.

She is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which illustrates how the biggest pop star in the world has built a worldwide passionate following numbering in the tens of millions. These universal lessons in creating loyalty are being used by innovative companies such as MINI, Whole Foods and Maker's Mark.

Through her consulting, Jackie has helped leading companies such as Discovery Communications, Whirlpool, Dell, and Kraft to create more loyalty in their customer base.

Named as one of the 10 most influential online marketers, Jackie co-authors the award-winning Church of the Customer blog. With more than 100,000 daily readers, it's ranked as one of the most popular business blogs in the world. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.

Jackie Huba Speaking Topics

  • Loyalty Lessons from Lady Gaga.

    It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 33 million Twitter followers and 55 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

    Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics. They include:

    Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
    Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
    Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.
    

    Key takeaways:

    How Stefani Joanne Angelina Germanotta became the Queen of Pop
    Gaga’s philosophy on how to build a long term customer strategy
    The 7 lessons of how Gaga engenders customer loyalty
    How to build a “monster loyalty” in your own customer base
    

Jackie Huba Videos

Jackie Huba Books

  • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
    Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
  • Citizen Marketers: When People Are the Message
    Citizen Marketers: When People Are the Message
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce
    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force By Ben McConnell, Jackie Huba, Guy Kawasaki
    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force By Ben McConnell, Jackie Huba, Guy Kawasaki

FAQs on booking Jackie Huba

  • How do I book Jackie Huba to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jackie Huba for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jackie Huba, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jackie Huba or any other speaker of your choice.
  • What are the speaker fees for Jackie Huba

    Speaking fees for Jackie Huba, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jackie Huba are for live events and for virtual events. For the most current speaking fee to hire Jackie Huba, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jackie Huba speak about?

    Jackie Huba is a keynote speaker and industry expert whose speaking topics include Authors.
  • Where does Jackie Huba travel from?

    Jackie Huba generally travels from Austin, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jackie Huba’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jackie Huba for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jackie Huba for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jackie Huba or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jackie Huba is a keynote speaker and industry expert who speaks on a wide range of topics such as Loyalty Lessons from Lady Gaga.. The estimated speaking fee range to book Jackie Huba for your event is $10,000 - $20,000. Jackie Huba generally travels from Austin, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim MacPhee, John Mark Comer, Scott Jeffrey Miller, John McMahon and Maureen Zappala. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jackie Huba for an upcoming live or virtual event.

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