Jackie Huba

Jackie Huba knows how to create passionately loyal customers. She coined the term "customer evangelists," those customers who love what you do and are compelled to spread the word to others, based on research from her first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her second book, Citizen Marketers: When People are the Message, documents the emerging world of social media and how brands should begin to embrace a participatory culture of loyal customers. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations.

She is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which illustrates how the biggest pop star in the world has built a worldwide passionate following numbering in the tens of millions. These universal lessons in creating loyalty are being used by innovative companies such as MINI, Whole Foods and Maker's Mark.

Through her consulting, Jackie has helped leading companies such as Discovery Communications, Whirlpool, Dell, and Kraft to create more loyalty in their customer base.

Named as one of the 10 most influential online marketers, Jackie co-authors the award-winning Church of the Customer blog. With more than 100,000 daily readers, it's ranked as one of the most popular business blogs in the world. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.