Soraya Darabi Speaking Topics

• The Beta Approach to Business Success

  See something new... Test it, play with it, find out how it works... Imagine its use for your company... Find something else new... Repeat.

  This is the beta approach to business success. As a leadership philosophy, it is driving growth in the most talked-about companies in the world. Building a beta culture in your organization will rip loose hundreds, even thousands, of innovators whose innate curiosity in experimenting with new technologies, new products, new services, and new ideas will drive your companys competitive engine quicker and with more agility. As an example, those who played with new IT advancements first, from ERP to e-commerce to social media and beyond, had a crucial leg up on their competitors. They were the first to reap the huge rewards in cost savings, operational efficiencies, and building meaningful connections to customers. Soraya Darabi explores the beta approach to growth, which has made her one of the leading business advisors and new media experts in the world. Companies she has worked with include GE, Wired, The New York Times, and many others. This could be one of the most important speeches you will hear in some time.

• Women in Entrepreneurship

  In this talk, social media maven Soraya Darabi discusses the challenges women face as entrepreneurs • and the advantages of being a woman in the business world. Describing the concept of women as "brand evangelists" in business, keynote speaker Darabi expounds the value of collaboration amongst women entrepreneurs in this motivational speech.

Emerging Media: What's Next?

Darabi began her career as pioneer and Manager of Digital Partnerships and Social Media at The New York Times, which, prior to her arrival, didn't have a social media strategy • or even a presence. It was Darabi who led them in establishing award-winning social media campaigns across multiple platforms. Now the co-founder of Foodspotting, a geolocation-based mobile application startup, Darabi is at the intersection of emerging media, social, and mobile technologies, and brings a unique understanding of the strategies and principles guiding the future of the digital media landscape.

Creativity in the Workplace

The beauty of the Internet is its ability to help users be more malleable and inventive. Keynote speaker Darabi discusses the importance of staying creative in the workplace, and how this creativity can be harnessed into emerging media platforms. This talk will address:

How to find inspiration from emerging media and technology

How to redefine traditional roles for oneself and how to create jobs internally that best meet the demands of the changing landscape of new media.

How to establish a new ROI for modern communications and marketing techniques best suited for the web (including new demographics of followers and fans, increasing web traffic to desired landing pages, and finding unique ways to monetize new media efforts).